Brandwave

Burberry vs Maison Francis Kurkdjian:Which is more popular?

In September 2026, Burberry had more branded searches than Maison Francis Kurkdjian among fragrance brands in Australia. Burberry had about 18,100 branded searches, while Maison Francis Kurkdjian had 5,400. Burberry made up 7.3% of all fragrance brand searches we track, and Maison Francis Kurkdjian accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about fragrance brands, Maison Francis Kurkdjian appeared in one of the four answers and Burberry in none.

Among fragrance brands in Australia in September 2026

Who do people search for more?

Burberry, about 3 searches for every 1 for Maison Francis Kurkdjian

Burberry 18.1K searchesMaison Francis Kurkdjian 5.4K searches

Who does AI mention more?

Maison Francis Kurkdjian, mentioned in 1 of 4 answers, Burberry in 0

Maison Francis Kurkdjian in 1 of 4Burberry in 0 of 4

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Top fragrance brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Maison Francis Kurkdjian was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Burberry did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Yves Saint Laurent1st
  2. Chanel2nd
  3. Dior Beauty3rd
  4. Maison Francis Kurkdjian4th
  5. Tom Ford5th
  6. Le Labo6th
  7. Jo Malone7th
  8. Versace8th
  9. Burberry–
  10. Prada–
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Yves Saint Laurent4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Chanel3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Le Labo1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Versace1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Dior Beauty1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Jo Malone1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Prada1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Tom Ford1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Maison Francis Kurkdjian1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Burberry0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+5 more

See every answer about fragrance brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Burberry or Maison Francis Kurkdjian more popular in search?

This chart shows how often people search Google for Burberry and Maison Francis Kurkdjian by name. Each line represents a brand's share of searches for all 15 fragrance brands we track, month by month, from searches in Australia.

Burberry and Maison Francis Kurkdjian among fragrance brands in Australia, by month

Share of searches by month for Burberry, Maison Francis Kurkdjian. The figures are in the table below the chart.

View monthly share of searches table
MonthLe LaboYves Saint LaurentVersaceChanelBurberryDior BeautyJo MalonePradaTom FordKAYALIMarc JacobsGucciMaison Francis KurkdjianRabanneViktor&Rolf
Oct 202515.5%12.7%8.5%8.5%6.9%6.9%8.5%6.9%6.9%4.6%4.6%3.8%3.1%1.6%1%
Nov 202510.7%13.1%8.8%8.8%7.2%7.2%10.7%5.9%5.9%7.2%5.9%3.9%2.1%1.4%1.3%
Dec 20259.9%12.2%9.9%9.9%8.1%6.7%9.9%6.7%5.4%4.4%6.7%4.4%2.4%1.7%1.5%
Jan 202612.6%12.6%8.4%10.3%6.9%8.4%8.4%5.6%6.9%4.6%5.6%3.8%3.1%1.5%1.2%
Feb 202613.7%11.2%9.1%9.1%7.5%9.1%7.5%6.1%6.1%5%6.1%4.1%2.7%1.4%1.1%
Mar 202615.6%12.8%8.5%8.5%7%7%8.5%5.7%7%5.7%4.7%3.8%2.5%1.4%1.1%
Apr 202614.8%12.1%8.1%9.9%6.6%8.1%9.9%6.6%5.4%5.4%4.4%3.6%2.9%1.4%1%
May 202613.2%13.2%8.8%10.8%7.2%7.2%8.8%5.9%5.9%4.8%4.8%3.9%2.6%1.8%1.1%
Jun 202615.5%12.7%8.5%10.3%6.9%6.9%8.5%6.9%5.7%4.6%4.6%3.8%2.5%1.6%1.1%
Jul 202613.9%13.9%9.3%9.3%7.6%7.6%7.6%6.2%6.2%5.1%5.1%3.4%2.2%1.8%1.2%
Aug 202614.2%11.7%9.5%9.5%7.8%7.8%7.8%6.4%7.8%4.3%4.3%3.5%2.3%2.3%0.93%
Sep 202616.4%13.4%11%9%7.3%7.3%7.3%6%6%4%4%3.3%2.2%1.8%0.93%

How has the Burberry and Maison Francis Kurkdjian comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia fragrance brands in September 2026?

2 changes

  1. Estimated monthly branded searches for Burberry in Australia rose 22.3% over 12 measured months, from 14.8K to 18.1K in September 2026.

  2. Estimated monthly branded searches for Maison Francis Kurkdjian in Australia fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Burberry’s and Maison Francis Kurkdjian’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Burberry

1 branded search term

  • burberry perfume

Maison Francis Kurkdjian

1 branded search term

  • maison francis kurkdjian

How the Brand Demand Index is measured

Other head-to-heads among fragrance brands

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