Brandwave

Bisley vs UNIT:Which is more popular?

In September 2026, Bisley had more branded searches than UNIT among workwear brands in Australia. Bisley had about 5,400 branded searches, while UNIT had 210. Bisley made up 19.4% of all workwear brand searches we track, and UNIT accounted for 0.76%. When we asked ChatGPT and Google AI Overviews about workwear brands, Bisley appeared in three of the four answers and UNIT in none.

Among workwear brands in Australia in September 2026

Who do people search for more?

Bisley, about 26 searches for every 1 for UNIT

Bisley 5.4K searchesUNIT 210 searches

Who does AI mention more?

Bisley, mentioned in 3 of 4 answers, UNIT in 0

Bisley in 3 of 4UNIT in 0 of 4

Who does AI recommend more?

Bisley, the only one of the two named

Bisley first in 3UNIT never named

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Top workwear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Bisley was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. UNIT did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. FXD1st
  2. Hard Yakka2nd
  3. Bisley3rd
  4. Dickies4th
  5. Syzmik5th
  6. King Gee–
  7. Carhartt WIP–
  8. Portwest–
  9. Ritemate–
  10. UNIT–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hard Yakka4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Bisley3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • FXD3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Syzmik1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Dickies1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • King Gee0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Carhartt WIP0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Portwest0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ritemate0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • UNIT0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about workwear brands

4 answers

  • Asked ChatGPT

    “What's the best workwear brand in Australia?”

    1. 1FXD
    2. 2Hard Yakka
    3. 3Bisley
    4. 4Syzmik

  • Asked ChatGPT

    “Which work pants are most durable for tradies?”

    1. 1Hard Yakka
    2. 2FXD
    3. 3Bisley

  • Asked ChatGPT

    “Which hi-vis workwear is most comfortable?”

    1. 1Bisley
    2. 2Hard Yakka

  • Searched Google, AI Overview

    “workwear”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “work pants”

    1. 1FXD
    2. 2Dickies
    3. 3Hard Yakka

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Bisley or UNIT more popular in search?

This chart shows how often people search Google for Bisley and UNIT by name. Each line represents a brand's share of searches for all ten workwear brands we track, month by month, from searches in Australia.

Bisley and UNIT among workwear brands in Australia, by month

Share of searches by month for Bisley, UNIT. The figures are in the table below the chart.

View monthly share of searches table
MonthHard YakkaBisleyKing GeeSyzmikFXDCarhartt WIPPortwestRitemateDickiesUNIT
Oct 202538.7%21.1%17.3%6.1%6.1%3.8%3.2%2.3%0.83%0.67%
Nov 202539.6%17.7%17.7%6.2%6.2%5.2%3.3%2.4%0.69%1%
Dec 202537.3%20.3%16.6%6%7.4%5.1%3.3%2.2%0.97%0.78%
Jan 202635.7%19.5%15.9%6.9%6.9%6.8%3.6%2.1%1.7%0.94%
Feb 202630.6%16.7%13.6%7.4%5.9%16.4%4.9%2.7%1.2%0.65%
Mar 202627.9%18.6%15.2%6.8%5.4%14.9%4.5%2.5%3.7%0.59%
Apr 202628.4%18.9%15.5%6.9%5.5%13.8%4.6%2.1%3.7%0.6%
May 202630.4%20.4%13.6%6%6%13.1%4%1.8%4%0.65%
Jun 202631.3%21%14%6.2%6.2%8.8%4.9%1.9%4.9%0.83%
Jul 202628.5%19%12.7%6.9%6.9%15.6%4.6%2.1%2.9%0.75%
Aug 202636%19.6%13.1%5.7%7.1%8.6%4.8%2.1%2.1%0.77%
Sep 202635.6%19.4%15.8%8.6%6.8%4.7%4.7%2.6%0.94%0.76%

How has the Bisley and UNIT comparison changed over the last 12 months?

3 findings
  • Bisley was ahead of UNIT in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bisley’s share of searches among workwear brands in Australia moved from 21.1% to 19.4%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
  • Across the 12 months ending September 2026, UNIT’s share of searches among workwear brands in Australia moved from 0.67% to 0.76%, and its estimated monthly branded searches held steady at 210.

How did search popularity change for Australia workwear brands in September 2026?

1 change

  1. Estimated monthly branded searches for Bisley in Australia fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bisley’s and UNIT’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bisley

1 branded search term

  • bisley workwear

UNIT

1 branded search term

  • unit workwear

How the Brand Demand Index is measured

Other head-to-heads among workwear brands

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