Bisley vs FXD:Which is more popular?
In September 2026, Bisley had more branded searches than FXD among workwear brands in Australia. Bisley had about 5,400 branded searches, while FXD had 1,900. Bisley made up 19.4% of all workwear brand searches we track, and FXD accounted for 6.8%. When we asked ChatGPT and Google AI Overviews about workwear brands, Bisley and FXD each appeared in three of the four answers. FXD was mentioned before Bisley in three out of four answers.
Who do people search for more?
Bisley, about 3 searches for every 1 for FXD
Who does AI mention more?
Both were mentioned in 3 of 4 answers.
Who does AI recommend more?
FXD, named ahead of Bisley in 3 of 4 answers
Follow Bisley vs FXD and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top workwear brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Bisley was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. FXD was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. FXD was listed before Bisley in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- FXD1st
Hard Yakka2nd- Bisley3rd
Dickies4th
Syzmik5th
King Gee–
Carhartt WIP–
Portwest–
Ritemate–
UNIT–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Hard Yakka4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Bisley3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- FXD3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Syzmik1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Dickies1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- King Gee0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Carhartt WIP0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Portwest0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Ritemate0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- UNIT0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about workwear brands
4 answers
Asked ChatGPT
“What's the best workwear brand in Australia?”
Asked ChatGPT
“Which work pants are most durable for tradies?”
Asked ChatGPT
“Which hi-vis workwear is most comfortable?”
Searched Google, AI Overview
“workwear”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“work pants”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Bisley or FXD more popular in search?
This chart shows how often people search Google for Bisley and FXD by name. Each line represents a brand's share of searches for all ten workwear brands we track, month by month, from searches in Australia.
Share of searches by month for Bisley, FXD. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hard Yakka | Bisley | King Gee | Syzmik | FXD | Carhartt WIP | Portwest | Ritemate | Dickies | UNIT |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.7% | 21.1% | 17.3% | 6.1% | 6.1% | 3.8% | 3.2% | 2.3% | 0.83% | 0.67% |
| Nov 2025 | 39.6% | 17.7% | 17.7% | 6.2% | 6.2% | 5.2% | 3.3% | 2.4% | 0.69% | 1% |
| Dec 2025 | 37.3% | 20.3% | 16.6% | 6% | 7.4% | 5.1% | 3.3% | 2.2% | 0.97% | 0.78% |
| Jan 2026 | 35.7% | 19.5% | 15.9% | 6.9% | 6.9% | 6.8% | 3.6% | 2.1% | 1.7% | 0.94% |
| Feb 2026 | 30.6% | 16.7% | 13.6% | 7.4% | 5.9% | 16.4% | 4.9% | 2.7% | 1.2% | 0.65% |
| Mar 2026 | 27.9% | 18.6% | 15.2% | 6.8% | 5.4% | 14.9% | 4.5% | 2.5% | 3.7% | 0.59% |
| Apr 2026 | 28.4% | 18.9% | 15.5% | 6.9% | 5.5% | 13.8% | 4.6% | 2.1% | 3.7% | 0.6% |
| May 2026 | 30.4% | 20.4% | 13.6% | 6% | 6% | 13.1% | 4% | 1.8% | 4% | 0.65% |
| Jun 2026 | 31.3% | 21% | 14% | 6.2% | 6.2% | 8.8% | 4.9% | 1.9% | 4.9% | 0.83% |
| Jul 2026 | 28.5% | 19% | 12.7% | 6.9% | 6.9% | 15.6% | 4.6% | 2.1% | 2.9% | 0.75% |
| Aug 2026 | 36% | 19.6% | 13.1% | 5.7% | 7.1% | 8.6% | 4.8% | 2.1% | 2.1% | 0.77% |
| Sep 2026 | 35.6% | 19.4% | 15.8% | 8.6% | 6.8% | 4.7% | 4.7% | 2.6% | 0.94% | 0.76% |
How has the Bisley and FXD comparison changed over the last 12 months?
3 findings
- Bisley was ahead of FXD in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bisley’s share of searches among workwear brands in Australia moved from 21.1% to 19.4%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
- Across the 12 months ending September 2026, FXD’s share of searches among workwear brands in Australia moved from 6.1% to 6.8%, and its estimated monthly branded searches held steady at 1.9K.
How did search popularity change for Australia workwear brands in September 2026?
2 changes
In September 2026, Syzmik overtook Carhartt WIP and FXD to rank 4th among workwear brands in Australia, with 8.6% of the searches.
Estimated monthly branded searches for Bisley in Australia fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bisley’s and FXD’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among workwear brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.