Bisley vs Carhartt WIP:Which is more popular?
In September 2026, Bisley had more branded searches than Carhartt WIP among workwear brands in Australia. Bisley had about 5,400 branded searches, while Carhartt WIP had 1,310. Bisley made up 19.4% of all workwear brand searches we track, and Carhartt WIP accounted for 4.7%. When we asked ChatGPT and Google AI Overviews about workwear brands, Bisley appeared in three of the four answers and Carhartt WIP in none.
Who do people search for more?
Bisley, about 4 searches for every 1 for Carhartt WIP
Who does AI mention more?
Bisley, mentioned in 3 of 4 answers, Carhartt WIP in 0
Who does AI recommend more?
Bisley, the only one of the two named
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Top workwear brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Bisley was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Carhartt WIP did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
FXD1st
Hard Yakka2nd- Bisley3rd
Dickies4th
Syzmik5th
King Gee–
Carhartt WIP–
Portwest–
Ritemate–
UNIT–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Hard Yakka4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Bisley3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- FXD3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Syzmik1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Dickies1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- King Gee0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Carhartt WIP0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Portwest0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Ritemate0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- UNIT0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about workwear brands
4 answers
Asked ChatGPT
“What's the best workwear brand in Australia?”
Asked ChatGPT
“Which work pants are most durable for tradies?”
Asked ChatGPT
“Which hi-vis workwear is most comfortable?”
Searched Google, AI Overview
“workwear”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“work pants”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Bisley or Carhartt WIP more popular in search?
This chart shows how often people search Google for Bisley and Carhartt WIP by name. Each line represents a brand's share of searches for all ten workwear brands we track, month by month, from searches in Australia.
Share of searches by month for Bisley, Carhartt WIP. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hard Yakka | Bisley | King Gee | Syzmik | FXD | Carhartt WIP | Portwest | Ritemate | Dickies | UNIT |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.7% | 21.1% | 17.3% | 6.1% | 6.1% | 3.8% | 3.2% | 2.3% | 0.83% | 0.67% |
| Nov 2025 | 39.6% | 17.7% | 17.7% | 6.2% | 6.2% | 5.2% | 3.3% | 2.4% | 0.69% | 1% |
| Dec 2025 | 37.3% | 20.3% | 16.6% | 6% | 7.4% | 5.1% | 3.3% | 2.2% | 0.97% | 0.78% |
| Jan 2026 | 35.7% | 19.5% | 15.9% | 6.9% | 6.9% | 6.8% | 3.6% | 2.1% | 1.7% | 0.94% |
| Feb 2026 | 30.6% | 16.7% | 13.6% | 7.4% | 5.9% | 16.4% | 4.9% | 2.7% | 1.2% | 0.65% |
| Mar 2026 | 27.9% | 18.6% | 15.2% | 6.8% | 5.4% | 14.9% | 4.5% | 2.5% | 3.7% | 0.59% |
| Apr 2026 | 28.4% | 18.9% | 15.5% | 6.9% | 5.5% | 13.8% | 4.6% | 2.1% | 3.7% | 0.6% |
| May 2026 | 30.4% | 20.4% | 13.6% | 6% | 6% | 13.1% | 4% | 1.8% | 4% | 0.65% |
| Jun 2026 | 31.3% | 21% | 14% | 6.2% | 6.2% | 8.8% | 4.9% | 1.9% | 4.9% | 0.83% |
| Jul 2026 | 28.5% | 19% | 12.7% | 6.9% | 6.9% | 15.6% | 4.6% | 2.1% | 2.9% | 0.75% |
| Aug 2026 | 36% | 19.6% | 13.1% | 5.7% | 7.1% | 8.6% | 4.8% | 2.1% | 2.1% | 0.77% |
| Sep 2026 | 35.6% | 19.4% | 15.8% | 8.6% | 6.8% | 4.7% | 4.7% | 2.6% | 0.94% | 0.76% |
Carhartt WIP sells other things too, so only its searches that name this product count here, like “carhartt workwear”.
How has the Bisley and Carhartt WIP comparison changed over the last 12 months?
3 findings
- Bisley was ahead of Carhartt WIP in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bisley’s share of searches among workwear brands in Australia moved from 21.1% to 19.4%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
- Across the 12 months ending September 2026, Carhartt WIP’s share of searches among workwear brands in Australia moved from 3.8% to 4.7%, and its estimated monthly branded searches moved from 1.2K to 1.3K.
How did search popularity change for Australia workwear brands in September 2026?
3 changes
In September 2026, Syzmik overtook Carhartt WIP and FXD to rank 4th among workwear brands in Australia, with 8.6% of the searches.
In September 2026, Carhartt WIP lost share of searches among workwear brands in Australia, from 8.6% to 4.7%.
Estimated monthly branded searches for Bisley in Australia fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Bisley’s and Carhartt WIP’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bisley
1 branded search term
- bisley workwear
Carhartt WIP
2 branded search terms
- carhartt work pants
- carhartt workwear
Other head-to-heads among workwear brands
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