Brandwave

Billabong vs Ocean & Earth:Which is more popular?

In September 2026, Billabong had more branded searches than Ocean & Earth among surf brands in Australia. Billabong had about 74,000 branded searches, while Ocean & Earth had 2,400. Billabong made up 27.6% of all surf brand searches we track, and Ocean & Earth accounted for 0.9%. When we asked ChatGPT and Google AI Overviews about surf brands, Billabong appeared in all five answers and Ocean & Earth in three. Billabong was mentioned before Ocean & Earth in every answer.

Among surf brands in Australia in September 2026

Who do people search for more?

Billabong, about 31 searches for every 1 for Ocean & Earth

Billabong 74K searchesOcean & Earth 2.4K searches

Who does AI mention more?

Billabong, mentioned in every answer we collected

Billabong in 5 of 5Ocean & Earth in 3 of 5

Who does AI recommend more?

Billabong, named ahead of Ocean & Earth in every answer

Billabong first in 5Ocean & Earth never first

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Top surf brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Billabong appeared in all five answers. Ocean & Earth was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Billabong was listed before Ocean & Earth in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rip Curl1st
  2. Billabong2nd
  3. Quiksilver3rd
  4. Rhythm4th
  5. Volcom5th
  6. Ocean & Earth6th
  7. Vissla7th
  8. O'Neill8th
  9. Afends9th
  10. Rusty10th
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Billabong5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rip Curl5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Quiksilver4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ocean & Earth3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Volcom2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rhythm2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • O'Neill2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rusty2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vissla2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Afends1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about surf brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Billabong or Ocean & Earth more popular in search?

This chart shows how often people search Google for Billabong and Ocean & Earth by name. Each line represents a brand's share of searches for all 15 surf brands we track, month by month, from searches in Australia.

Billabong and Ocean & Earth among surf brands in Australia, by month

Share of searches by month for Billabong, Ocean & Earth. The figures are in the table below the chart.

View monthly share of searches table
MonthBillabongRip CurlAfendsRoxyDeus Ex MachinaVolcomRhythmMamboO'NeillQuiksilverRustyOcean & EarthSalty CrewVisslaThe Critical Slide Society
Oct 202523.4%28.6%15.7%8.6%5.7%3.8%3.1%2.1%1.7%2.6%1.1%1.1%1.1%0.62%0.62%
Nov 202521.9%26.6%21.9%8%4.4%4.4%2.4%1.3%1.6%2.9%1.6%0.87%1.1%0.58%0.58%
Dec 202524.4%29.7%13.3%7.3%4.9%3.3%2.7%4.9%1.5%2.7%1.8%1.2%1.2%0.65%0.65%
Jan 202624.2%29.6%16.2%7.3%4.8%3.2%3.2%2.2%1.8%2.2%1.4%1.4%0.95%0.79%0.62%
Feb 202623.7%23.7%19.4%7.1%5.8%3.9%3.9%3.2%2.1%2.6%1.4%1.1%0.91%0.62%0.62%
Mar 202620.7%25.3%20.7%6.2%7.6%3.4%3.4%2.8%2.3%2.8%1.8%1%1%0.67%0.54%
Apr 202621.7%26.6%17.8%6.5%6.5%3.6%3.6%2.9%2.4%2.9%1.9%1.3%1.1%0.83%0.57%
May 202624%24%16%7.2%7.2%3.9%3.9%3.2%2.6%2.6%1.7%1.2%1.2%0.77%0.63%
Jun 202621.1%21.1%25.8%7.7%5.2%4.2%3.5%2.3%2.3%2.3%1.5%1%0.81%0.56%0.43%
Jul 202624.5%24.5%16.4%9%6%4%3.3%2.7%2.2%2.7%1.4%1.2%0.94%0.64%0.5%
Aug 202623.9%23.9%16%8.7%7.1%3.9%3.9%2.6%2.1%2.6%1.4%1.2%1.2%0.77%0.63%
Sep 202627.6%22.6%18.5%10.1%5.5%3%2.5%2%2%2%1.3%0.9%0.9%0.6%0.48%

How has the Billabong and Ocean & Earth comparison changed over the last 12 months?

3 findings
  • Billabong was ahead of Ocean & Earth in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Billabong’s share of searches among surf brands in Australia moved from 23.4% to 27.6%, and its estimated monthly branded searches moved from 60.5K to 74K.
  • Across the 12 months ending September 2026, Ocean & Earth’s share of searches among surf brands in Australia moved from 1.1% to 0.9%, and its estimated monthly branded searches moved from 2.9K to 2.4K.

How did search popularity change for Australia surf brands in September 2026?

2 changes

  1. In September 2026, Billabong gained share of searches among surf brands in Australia, from 23.9% to 27.6%.

  2. Estimated monthly branded searches for Ocean & Earth in Australia fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Billabong’s and Ocean & Earth’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Billabong

1 branded search term

  • billabong

Ocean & Earth

1 branded search term

  • ocean and earth

How the Brand Demand Index is measured

Other head-to-heads among surf brands

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