Bendigo Bank vs Up:Which is more popular?
In September 2026, Bendigo Bank had more branded searches than Up among banks in Australia. Bendigo Bank had about 301,000 branded searches, while Up had 33,100. Bendigo Bank made up 5.2% of all bank searches we track, and Up accounted for 0.57%. When we asked ChatGPT and Google AI Overviews about banks, Up appeared in three of the five answers and Bendigo Bank in two. Up was mentioned before Bendigo Bank in three out of four answers.
Who do people search for more?
Bendigo Bank, about 9 searches for every 1 for Up
Who does AI mention more?
Up, mentioned in 3 of 5 answers, Bendigo Bank in 2
Who does AI recommend more?
Up, named ahead of Bendigo Bank in 3 of 4 answers
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Top banks in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Up was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Bendigo Bank was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Up was listed before Bendigo Bank in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
ING1st
Macquarie Bank2nd
CommBank3rd- Up4th
NAB5th
Westpac6th
ANZ7th
ubank8th- Bendigo Bank9th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- CommBank4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Macquarie Bank4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- ING4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Westpac3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- NAB3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Up3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- ANZ2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bendigo Bank2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- ubank2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about banks
5 answers
Asked ChatGPT
“Which bank should I use in Australia?”
Asked ChatGPT
“What are the best banks in Australia?”
Asked ChatGPT
“What's the best bank in Australia for a high interest savings account?”
Searched Google, AI Overview
“bank account”
Searched Google, AI Overview
“best bank australia”
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is Bendigo Bank or Up more popular in search?
This chart shows how often people search Google for Bendigo Bank and Up by name. Each line represents a brand's share of searches for all nine banks we track, month by month, from searches in Australia.
Share of searches by month for Bendigo Bank, Up. The figures are in the table below the chart.
View monthly share of searches table
| Month | CommBank | ANZ | Westpac | NAB | Bendigo Bank | Macquarie Bank | ubank | ING | Up |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.5% | 20.6% | 20.6% | 17.6% | 5.1% | 3.4% | 1% | 0.86% | 0.45% |
| Nov 2025 | 28.4% | 21.3% | 21.3% | 18.2% | 5.2% | 3.5% | 0.86% | 0.79% | 0.47% |
| Dec 2025 | 29.6% | 22.2% | 22.2% | 15.6% | 5.5% | 3% | 0.9% | 0.64% | 0.4% |
| Jan 2026 | 29.8% | 22.4% | 22.4% | 15.6% | 4.5% | 3% | 1.1% | 0.75% | 0.49% |
| Feb 2026 | 31.1% | 19% | 23.3% | 16.3% | 4.7% | 3.1% | 1.2% | 0.78% | 0.51% |
| Mar 2026 | 28.5% | 21.4% | 21.4% | 18.3% | 5.3% | 2.9% | 1.1% | 0.72% | 0.47% |
| Apr 2026 | 25.7% | 23.5% | 23.5% | 16.4% | 5.8% | 3.1% | 0.95% | 0.64% | 0.42% |
| May 2026 | 25.5% | 23.2% | 23.2% | 16.2% | 5.7% | 3.8% | 1.1% | 0.78% | 0.51% |
| Jun 2026 | 26% | 23.7% | 23.7% | 16.6% | 4.7% | 3.2% | 1.2% | 0.65% | 0.43% |
| Jul 2026 | 26% | 23.7% | 23.7% | 16.6% | 4.8% | 3.2% | 0.96% | 0.68% | 0.43% |
| Aug 2026 | 27.9% | 18.7% | 22.9% | 19.4% | 5.6% | 3.1% | 1.1% | 0.77% | 0.51% |
| Sep 2026 | 28.4% | 21% | 21% | 18.1% | 5.2% | 3.5% | 1.3% | 1% | 0.57% |
How has the Bendigo Bank and Up comparison changed over the last 12 months?
3 findings
- Bendigo Bank was ahead of Up in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bendigo Bank’s share of searches among banks in Australia moved from 5.1% to 5.2%, and its estimated monthly branded searches moved from 368K to 301K.
- Across the 12 months ending September 2026, Up’s share of searches among banks in Australia moved from 0.45% to 0.57%, and its estimated monthly branded searches held steady at 33.1K.
How did search popularity change for Australia banks in September 2026?
1 change
Estimated monthly branded searches for Bendigo Bank in Australia fell 18.2% over 12 measured months, from 368K to 301K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bendigo Bank’s and Up’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bendigo Bank
1 branded search term
- bendigo bank
Up
1 branded search term
- up bank
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