Beginning Boutique vs Cotton On:Which is searched more in Australia?
In September 2026, Cotton On had more branded searches than Beginning Boutique among online fashion retailers in Australia. Cotton On had about 823,000 branded searches, while Beginning Boutique had 90,500. Cotton On made up 24% of all online fashion retailer searches we track, and Beginning Boutique accounted for 2.6%.
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Is Beginning Boutique or Cotton On more popular in search?
Compare the online stores Australians buy clothes from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Cotton On, Beginning Boutique. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cotton On | Uniqlo | Country Road | Princess Polly | The Iconic | Dissh | Aje | ASOS | Meshki | Showpo | Beginning Boutique | Hello Molly | White Fox Boutique |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.5% | 14.5% | 11.9% | 9.7% | 11.9% | 4.4% | 3.6% | 4.4% | 3.6% | 4.4% | 2.4% | 2% | 0.88% |
| Nov 2025 | 25.1% | 13.8% | 13.8% | 9.2% | 13.8% | 5.1% | 4.1% | 3.4% | 3.4% | 3.4% | 2.8% | 1.2% | 0.83% |
| Dec 2025 | 29.6% | 16.3% | 16.3% | 7.3% | 10.9% | 4.9% | 3.3% | 3.3% | 2.2% | 2.2% | 2.2% | 0.98% | 0.66% |
| Jan 2026 | 26.3% | 17.6% | 11.7% | 7.9% | 11.7% | 5.3% | 3.5% | 4.3% | 3.5% | 2.9% | 2.9% | 1.6% | 0.87% |
| Feb 2026 | 22.9% | 18.7% | 12.5% | 10.2% | 10.2% | 4.6% | 3.7% | 4.6% | 3.7% | 3.7% | 2.5% | 1.7% | 0.92% |
| Mar 2026 | 27.4% | 18.5% | 12.3% | 8.3% | 10.1% | 4.5% | 3.7% | 3.7% | 3.7% | 3% | 2.5% | 1.4% | 0.91% |
| Apr 2026 | 23.5% | 19.2% | 15.7% | 8.6% | 10.5% | 4.7% | 3.8% | 3.8% | 3.1% | 3.1% | 1.7% | 1.4% | 0.77% |
| May 2026 | 22.2% | 22.2% | 14.9% | 8.1% | 9.9% | 4.5% | 3.6% | 3.6% | 3.6% | 3% | 2% | 1.3% | 0.89% |
| Jun 2026 | 24.2% | 19.8% | 13.3% | 8.9% | 10.8% | 4% | 4% | 4% | 3.2% | 3.2% | 2.2% | 1.2% | 1.2% |
| Jul 2026 | 21.2% | 21.2% | 11.6% | 9.5% | 11.6% | 4.3% | 3.5% | 5.2% | 3.5% | 3.5% | 2.3% | 1.6% | 1% |
| Aug 2026 | 22.8% | 18.7% | 12.5% | 10.2% | 10.2% | 4.6% | 3.7% | 4.6% | 3.7% | 3.7% | 2.5% | 1.7% | 1.1% |
| Sep 2026 | 24% | 16% | 13.1% | 10.7% | 10.7% | 4.8% | 3.9% | 3.9% | 3.9% | 3.2% | 2.6% | 2.2% | 0.79% |
How has the Beginning Boutique and Cotton On comparison changed over the last 12 months?
3 findings
- Cotton On was ahead of Beginning Boutique in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Beginning Boutique’s share of searches among online fashion retailers in Australia moved from 2.4% to 2.6%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 12 months ending September 2026, Cotton On’s share of searches among online fashion retailers in Australia moved from 26.5% to 24%, and its estimated monthly branded searches moved from 1M to 823K.
How did search popularity change for Australia online fashion retailers in September 2026?
1 change
In September 2026, Cotton On gained share of searches among online fashion retailers in Australia, from 22.8% to 24%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Beginning Boutique’s and Cotton On’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Beginning Boutique
1 branded search term
- beginning boutique
Cotton On
1 branded search term
- cotton on
Other head-to-heads among online fashion retailers
Cotton On vs Uniqlo: compare search popularity
Cotton On vs Country Road: compare search popularity
Cotton On vs Princess Polly: compare search popularity
Cotton On vs The Iconic: compare search popularity- Uniqlo vs Country Road: compare search popularity
- Uniqlo vs Princess Polly: compare search popularity
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