Brandwave

Bahco vs GearWrench:Which is more popular?

In September 2026, GearWrench had more branded searches than Bahco among hand tool brands in Australia. GearWrench had about 3,600 branded searches, while Bahco had 1,000. GearWrench made up 11.9% of all hand tool brand searches we track, and Bahco accounted for 3.3%. When we asked ChatGPT and Google AI Overviews about hand tool brands, Bahco and GearWrench each appeared in two of the five answers. Bahco was mentioned before GearWrench in two out of three answers.

Among hand tool brands in Australia in September 2026

Who do people search for more?

GearWrench, about 4 searches for every 1 for Bahco

GearWrench 3.6K searchesBahco 1K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Bahco in 2 of 5GearWrench in 2 of 5

Who does AI recommend more?

Bahco, named ahead of GearWrench in 2 of 3 answers

Bahco first in 2GearWrench first in 1

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Top hand tool brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bahco and GearWrench were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bahco was listed before GearWrench in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kincrome1st
  2. Knipex2nd
  3. Sidchrome3rd
  4. Stanley4th
  5. Wera5th
  6. Bahco6th
  7. Wiha7th
  8. GearWrench8th
  9. Teng Tools–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kincrome3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stanley3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Knipex2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GearWrench2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sidchrome2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bahco2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wera1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wiha1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Teng Tools0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hand tool brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Bahco or GearWrench more popular in search?

This chart shows how often people search Google for Bahco and GearWrench by name. Each line represents a brand's share of searches for all nine hand tool brands we track, month by month, from searches in Australia.

Bahco and GearWrench among hand tool brands in Australia, by month

Share of searches by month for GearWrench, Bahco. The figures are in the table below the chart.

View monthly share of searches table
MonthKincromeKnipexGearWrenchSidchromeWeraBahcoStanleyTeng ToolsWiha
Oct 202551%12.4%10%8.3%6.5%3.4%3.4%2.5%2.5%
Nov 202551.3%10.2%10.2%8.2%6.8%4.5%3.7%2.5%2.5%
Dec 202545.6%10.9%13.6%9.1%7.2%3.8%4.9%2.2%2.7%
Jan 202648%11.5%11.5%9.5%6.3%4%4%2.9%2.3%
Feb 202645.9%11%13.7%9.1%6.1%4.9%3.8%2.7%2.7%
Mar 202644.1%16.1%13.1%8.8%5.8%3.6%3.6%2.6%2.2%
Apr 202645.3%13.5%13.5%9%6%3.7%3.7%2.7%2.7%
May 202644.8%13.3%13.3%10.9%5.8%3.9%3%2.7%2.2%
Jun 202645.6%13.6%13.6%8.9%5.9%4%3.1%2.7%2.7%
Jul 202647.7%14.2%11.6%7.7%6.1%4.2%2.8%2.8%2.8%
Aug 202645.1%16.5%11%8.8%5.8%4%3.1%2.7%3.1%
Sep 202648.9%14.6%11.9%7.9%5.3%3.3%3.3%2.4%2.4%

How has the Bahco and GearWrench comparison changed over the last 12 months?

3 findings
  • GearWrench was ahead of Bahco in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bahco’s share of searches among hand tool brands in Australia moved from 3.4% to 3.3%, and its estimated monthly branded searches held steady at 1K.
  • Across the 12 months ending September 2026, GearWrench’s share of searches among hand tool brands in Australia moved from 10% to 11.9%, and its estimated monthly branded searches moved from 2.9K to 3.6K.

How did search popularity change for Australia hand tool brands in September 2026?

2 changes
  1. In September 2026, GearWrench gained share of searches among hand tool brands in Australia, from 11% to 11.9%.

  2. In September 2026, Bahco lost share of searches among hand tool brands in Australia, from 4% to 3.3%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bahco’s and GearWrench’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bahco

1 branded search term

  • bahco

GearWrench

1 branded search term

  • gearwrench

How the Brand Demand Index is measured

Other head-to-heads among hand tool brands

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