Brandwave

Australian Red Cross vs Savers:Which is more popular?

In September 2026, Savers had more branded searches than Australian Red Cross among op shops in Australia. Savers had about 2,180 branded searches, while Australian Red Cross had 1,600. Savers made up 0.96% of all op shop searches we track, and Australian Red Cross accounted for 0.71%. When we asked ChatGPT and Google AI Overviews about op shops, Savers appeared in all three answers and Australian Red Cross in two. Savers was mentioned before Australian Red Cross in every answer.

Among op shops in Australia in September 2026

Who do people search for more?

Savers, about 36% more searches than Australian Red Cross

Savers 2.2K searchesAustralian Red Cross 1.6K searches

Who does AI mention more?

Savers, mentioned in every answer we collected

Savers in 3 of 3Australian Red Cross in 2 of 3

Who does AI recommend more?

Savers, named ahead of Australian Red Cross in every answer

Savers first in 2Australian Red Cross never first

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Top op shops in ChatGPT and Google AI Overviews

In three ChatGPT questions, Savers appeared in all three answers. Australian Red Cross was mentioned in two out of three: in two of the three ChatGPT answers. Savers was listed before Australian Red Cross in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vinnies1st
  2. Savers2nd
  3. Salvos Stores3rd
  4. Australian Red Cross4th
  5. Lifeline5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Savers3 of 3Named in 3 of 3 ChatGPT answers
  • Vinnies2 of 3Named in 2 of 3 ChatGPT answers
  • Salvos Stores2 of 3Named in 2 of 3 ChatGPT answers
  • Australian Red Cross2 of 3Named in 2 of 3 ChatGPT answers
  • Lifeline1 of 3Named in 1 of 3 ChatGPT answers

See every answer about op shops

3 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.

Is Australian Red Cross or Savers more popular in search?

This chart shows how often people search Google for Australian Red Cross and Savers by name. Each line represents a brand's share of searches for all five op shops we track, month by month, from searches in Australia.

Australian Red Cross and Savers among op shops in Australia, by month

Share of searches by month for Savers, Australian Red Cross. The figures are in the table below the chart.

View monthly share of searches table
MonthVinniesSalvos StoresLifelineSaversAustralian Red Cross
Oct 202572.2%21.7%4.3%0.84%0.86%
Nov 202572.4%21.8%4.4%0.79%0.68%
Dec 202568.5%25.2%5%0.65%0.65%
Jan 202672.6%21.8%4.4%0.65%0.56%
Feb 202672.6%21.8%4.4%0.61%0.58%
Mar 202672.5%21.8%4.4%0.69%0.68%
Apr 202673%22%3.6%0.69%0.69%
May 202676.7%18.9%3.1%0.59%0.73%
Jun 202676.7%18.9%3.1%0.61%0.72%
Jul 202672.9%21.9%3.6%0.91%0.71%
Aug 202673%21.9%3.6%0.74%0.71%
Sep 202672.9%21.9%3.6%0.96%0.71%

How has the Australian Red Cross and Savers comparison changed over the last 12 months?

3 findings
  • The lead changed hands 3 times in the 12 months ending September 2026: Savers took it in November 2025, Australian Red Cross took it in May 2026, Savers took it in July 2026.
  • Across the 12 months ending September 2026, Australian Red Cross’ share of searches among op shops in Australia moved from 0.86% to 0.71%, and its estimated monthly branded searches moved from 2.4K to 1.6K.
  • Across the 12 months ending September 2026, Savers’ share of searches among op shops in Australia moved from 0.84% to 0.96%, and its estimated monthly branded searches moved from 2.4K to 2.2K.

How did search popularity change for Australia op shops in September 2026?

1 change

  1. Estimated monthly branded searches for Australian Red Cross in Australia fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Australian Red Cross’ and Savers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Australian Red Cross

1 branded search term

  • red cross shop

Savers

3 branded search terms

  • savers australia
  • savers op shop
  • savers store

How the Brand Demand Index is measured

Other head-to-heads among op shops

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