Australian Red Cross vs Salvos Stores:Which is more popular?
In September 2026, Salvos Stores had more branded searches than Australian Red Cross among op shops in Australia. Salvos Stores had about 49,500 branded searches, while Australian Red Cross had 1,600. Salvos Stores made up 21.9% of all op shop searches we track, and Australian Red Cross accounted for 0.71%. When we asked ChatGPT and Google AI Overviews about op shops, Australian Red Cross and Salvos Stores each appeared in two of the three answers. Salvos Stores was mentioned before Australian Red Cross in every answer.
Who do people search for more?
Salvos Stores, about 31 searches for every 1 for Australian Red Cross
Who does AI mention more?
Both were mentioned in 2 of 3 answers.
Who does AI recommend more?
Salvos Stores, named ahead of Australian Red Cross in every answer
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Top op shops in ChatGPT and Google AI Overviews
In three ChatGPT questions, Australian Red Cross and Salvos Stores were each mentioned in two out of three: in two of the three ChatGPT answers. Salvos Stores was listed before Australian Red Cross in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Vinnies1st
Savers2nd- Salvos Stores3rd
Australian Red Cross4th
Lifeline5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Savers3 of 3Named in 3 of 3 ChatGPT answers
- Vinnies2 of 3Named in 2 of 3 ChatGPT answers
- Salvos Stores2 of 3Named in 2 of 3 ChatGPT answers
- Australian Red Cross2 of 3Named in 2 of 3 ChatGPT answers
- Lifeline1 of 3Named in 1 of 3 ChatGPT answers
See every answer about op shops
3 answers
Asked ChatGPT
“What's the best op shop chain in Australia?”
Asked ChatGPT
“Which op shops have the best second hand clothes in Australia?”
Asked ChatGPT
“Where are the best op shops near me?”
Searched Google, AI Overview
“op shops near me”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“op shop”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.
Is Australian Red Cross or Salvos Stores more popular in search?
This chart shows how often people search Google for Australian Red Cross and Salvos Stores by name. Each line represents a brand's share of searches for all five op shops we track, month by month, from searches in Australia.
Share of searches by month for Salvos Stores, Australian Red Cross. The figures are in the table below the chart.
View monthly share of searches table
| Month | Vinnies | Salvos Stores | Lifeline | Savers | Australian Red Cross |
|---|---|---|---|---|---|
| Oct 2025 | 72.2% | 21.7% | 4.3% | 0.84% | 0.86% |
| Nov 2025 | 72.4% | 21.8% | 4.4% | 0.79% | 0.68% |
| Dec 2025 | 68.5% | 25.2% | 5% | 0.65% | 0.65% |
| Jan 2026 | 72.6% | 21.8% | 4.4% | 0.65% | 0.56% |
| Feb 2026 | 72.6% | 21.8% | 4.4% | 0.61% | 0.58% |
| Mar 2026 | 72.5% | 21.8% | 4.4% | 0.69% | 0.68% |
| Apr 2026 | 73% | 22% | 3.6% | 0.69% | 0.69% |
| May 2026 | 76.7% | 18.9% | 3.1% | 0.59% | 0.73% |
| Jun 2026 | 76.7% | 18.9% | 3.1% | 0.61% | 0.72% |
| Jul 2026 | 72.9% | 21.9% | 3.6% | 0.91% | 0.71% |
| Aug 2026 | 73% | 21.9% | 3.6% | 0.74% | 0.71% |
| Sep 2026 | 72.9% | 21.9% | 3.6% | 0.96% | 0.71% |
How has the Australian Red Cross and Salvos Stores comparison changed over the last 12 months?
3 findings
- Salvos Stores was ahead of Australian Red Cross in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Australian Red Cross’ share of searches among op shops in Australia moved from 0.86% to 0.71%, and its estimated monthly branded searches moved from 2.4K to 1.6K.
- Across the 12 months ending September 2026, Salvos Stores’ share of searches among op shops in Australia moved from 21.7% to 21.9%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
How did search popularity change for Australia op shops in September 2026?
2 changes
Estimated monthly branded searches for Australian Red Cross in Australia fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026.
Estimated monthly branded searches for Salvos Stores in Australia fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Australian Red Cross’ and Salvos Stores’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Australian Red Cross
1 branded search term
- red cross shop
Salvos Stores
1 branded search term
- salvos stores
Other head-to-heads among op shops
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