Aptamil vs Oli6:Which is more popular?
In September 2026, Aptamil had more branded searches than Oli6 among baby formula brands in Australia. Aptamil had about 6,600 branded searches, while Oli6 had 720. Aptamil made up 23.4% of all baby formula brand searches we track, and Oli6 accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about baby formula brands, Aptamil appeared in four of the five answers and Oli6 in none.
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Top baby formula brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Aptamil was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Oli6 did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Aptamil4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Karicare3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
NAN2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bellamy's Organic2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
S-261 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
a2 Platinum1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Little Oak0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bubs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Oli60 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kendamil0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about baby formula brands
5 answers
Asked ChatGPT
“Which baby formula should I use in Australia?”
Asked ChatGPT
“What are the best baby formula brands in Australia?”
Asked ChatGPT
“What's the best formula for a baby with a sensitive tummy?”
Searched Google, AI Overview
“baby formula”
Searched Google, AI Overview
“infant formula”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Aptamil or Oli6 more popular in search?
This chart shows how often people search Google for Aptamil and Oli6 by name. Each line represents a brand's share of searches for all 11 baby formula brands we track, month by month, from searches in Australia.
Share of searches by month for Aptamil, Oli6. The figures are in the table below the chart.
View monthly share of searches table
| Month | Aptamil | Little Oak | NAN | Karicare | Bellamy's Organic | Bubs | S-26 | Oli6 | Kendamil | a2 Platinum | Nature One Dairy |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.3% | 18.7% | 12.5% | 6.6% | 12.5% | 3% | 4.5% | 2.5% | 1.7% | 1.3% | 2.5% |
| Nov 2025 | 36.8% | 16.4% | 13.4% | 7.1% | 10.8% | 3.3% | 4.8% | 2.7% | 1.8% | 1.2% | 1.8% |
| Dec 2025 | 33.3% | 18.1% | 14.8% | 7.8% | 9.9% | 3.6% | 4.1% | 3% | 2.4% | 1.3% | 1.6% |
| Jan 2026 | 33.3% | 18.2% | 14.8% | 8.1% | 8.1% | 3.4% | 5.4% | 3.4% | 2.4% | 1.3% | 1.6% |
| Feb 2026 | 30.1% | 20.1% | 13.2% | 8.7% | 8.7% | 4.6% | 4.6% | 3.3% | 2.7% | 1.5% | 2.7% |
| Mar 2026 | 26.9% | 22% | 14.6% | 7.7% | 11.8% | 4.1% | 4.1% | 2.9% | 2% | 1.6% | 2.4% |
| Apr 2026 | 26% | 21.3% | 11.4% | 7.5% | 17.3% | 3.9% | 3.9% | 2.8% | 1.9% | 1.5% | 2.3% |
| May 2026 | 25.9% | 21.2% | 11.4% | 7.5% | 17.3% | 3.9% | 3.5% | 2.8% | 1.9% | 1.9% | 2.8% |
| Jun 2026 | 25.8% | 25.8% | 14.1% | 7.4% | 9.4% | 5.1% | 3.4% | 3.4% | 1.9% | 1.5% | 2.3% |
| Jul 2026 | 25.1% | 25.1% | 13.7% | 9.1% | 9.1% | 4.9% | 3.8% | 3.3% | 2.2% | 1.8% | 1.8% |
| Aug 2026 | 24.5% | 24.5% | 16.3% | 7% | 8.9% | 5.9% | 3.7% | 3.7% | 2.2% | 1.4% | 1.8% |
| Sep 2026 | 23.4% | 23.4% | 15.6% | 10.3% | 8.5% | 6.7% | 4.6% | 2.6% | 2.1% | 1.7% | 1.1% |
How has the Aptamil and Oli6 comparison changed over the last 12 months?
3 findings
- Aptamil was ahead of Oli6 in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Aptamil’s share of searches among baby formula brands in Australia moved from 34.3% to 23.4%, and its estimated monthly branded searches moved from 9.9K to 6.6K.
- Across the 12 months ending September 2026, Oli6’s share of searches among baby formula brands in Australia moved from 2.5% to 2.6%, and its estimated monthly branded searches held steady at 720.
How did search popularity change for Australia baby formula brands in September 2026?
3 changes
In September 2026, S-26 overtook Oli6 to rank 7th among baby formula brands in Australia, with 4.6% of the searches.
In September 2026, Oli6 lost share of searches among baby formula brands in Australia, from 3.7% to 2.6%.
In September 2026, Aptamil lost share of searches among baby formula brands in Australia, from 24.5% to 23.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Aptamil’s and Oli6’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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