Brandwave

Aptamil vs Bellamy's Organic:Which is more popular?

In September 2026, Aptamil had more branded searches than Bellamy's Organic among baby formula brands in Australia. Aptamil had about 6,600 branded searches, while Bellamy's Organic had 2,400. Aptamil made up 23.4% of all baby formula brand searches we track, and Bellamy's Organic accounted for 8.5%. When we asked ChatGPT and Google AI Overviews about baby formula brands, Aptamil appeared in four of the five answers and Bellamy's Organic in two. Aptamil was mentioned before Bellamy's Organic in every answer.

Among baby formula brands in Australia in September 2026

Who do people search for more?

Aptamil, about 3 searches for every 1 for Bellamy's Organic

Aptamil 6.6K searchesBellamy's Organic 2.4K searches

Who does AI mention more?

Aptamil, mentioned in 4 of 5 answers, Bellamy's Organic in 2

Aptamil in 4 of 5Bellamy's Organic in 2 of 5

Who does AI recommend more?

Aptamil, named ahead of Bellamy's Organic in every answer

Aptamil first in 2Bellamy's Organic never first

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Top baby formula brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Aptamil was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Bellamy's Organic was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Aptamil was listed before Bellamy's Organic in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Aptamil1st
  2. Karicare2nd
  3. Bellamy's Organic3rd
  4. a2 Platinum3rd
  5. S-265th
  6. Little Oak–
  7. NAN–
  8. Bubs–
  9. Oli6–
  10. Kendamil–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Aptamil4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Karicare3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NAN2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bellamy's Organic2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • S-261 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • a2 Platinum1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Little Oak0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bubs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Oli60 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kendamil0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about baby formula brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Aptamil or Bellamy's Organic more popular in search?

This chart shows how often people search Google for Aptamil and Bellamy's Organic by name. Each line represents a brand's share of searches for all 11 baby formula brands we track, month by month, from searches in Australia.

Aptamil and Bellamy's Organic among baby formula brands in Australia, by month

Share of searches by month for Aptamil, Bellamy's Organic. The figures are in the table below the chart.

View monthly share of searches table
MonthAptamilLittle OakNANKaricareBellamy's OrganicBubsS-26Oli6Kendamila2 PlatinumNature One Dairy
Oct 202534.3%18.7%12.5%6.6%12.5%3%4.5%2.5%1.7%1.3%2.5%
Nov 202536.8%16.4%13.4%7.1%10.8%3.3%4.8%2.7%1.8%1.2%1.8%
Dec 202533.3%18.1%14.8%7.8%9.9%3.6%4.1%3%2.4%1.3%1.6%
Jan 202633.3%18.2%14.8%8.1%8.1%3.4%5.4%3.4%2.4%1.3%1.6%
Feb 202630.1%20.1%13.2%8.7%8.7%4.6%4.6%3.3%2.7%1.5%2.7%
Mar 202626.9%22%14.6%7.7%11.8%4.1%4.1%2.9%2%1.6%2.4%
Apr 202626%21.3%11.4%7.5%17.3%3.9%3.9%2.8%1.9%1.5%2.3%
May 202625.9%21.2%11.4%7.5%17.3%3.9%3.5%2.8%1.9%1.9%2.8%
Jun 202625.8%25.8%14.1%7.4%9.4%5.1%3.4%3.4%1.9%1.5%2.3%
Jul 202625.1%25.1%13.7%9.1%9.1%4.9%3.8%3.3%2.2%1.8%1.8%
Aug 202624.5%24.5%16.3%7%8.9%5.9%3.7%3.7%2.2%1.4%1.8%
Sep 202623.4%23.4%15.6%10.3%8.5%6.7%4.6%2.6%2.1%1.7%1.1%

How has the Aptamil and Bellamy's Organic comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia baby formula brands in September 2026?

3 changes

  1. In September 2026, Karicare overtook Bellamy's Organic to rank 4th among baby formula brands in Australia, with 10.3% of the searches.

  2. In September 2026, Aptamil lost share of searches among baby formula brands in Australia, from 24.5% to 23.4%.

  3. Bellamy's Organic’s share of searches among baby formula brands in Australia has lost ground for 3 months in a row, from 9.4% to 8.5% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Aptamil’s and Bellamy's Organic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Aptamil

1 branded search term

  • aptamil

Bellamy's Organic

1 branded search term

  • bellamys

How the Brand Demand Index is measured

Other head-to-heads among baby formula brands

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