Brandwave

ANZ vs ING:Which is more popular?

In September 2026, ANZ had more branded searches than ING among banks in Australia. ANZ had about 1.2 million branded searches, while ING had 59,400. ANZ made up 21% of all bank searches we track, and ING accounted for 1%. When we asked ChatGPT and Google AI Overviews about banks, ING appeared in four of the five answers and ANZ in two. ING was mentioned before ANZ in three out of four answers.

Among banks in Australia in September 2026

Who do people search for more?

ANZ, about 21 searches for every 1 for ING

ANZ 1.2M searchesING 59.4K searches

Who does AI mention more?

ING, mentioned in 4 of 5 answers, ANZ in 2

ING in 4 of 5ANZ in 2 of 5

Who does AI recommend more?

ING, named ahead of ANZ in 3 of 4 answers

ING first in 3ANZ first in 1

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Top banks in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ING was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. ANZ was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. ING was listed before ANZ in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ING1st
  2. Macquarie Bank2nd
  3. CommBank3rd
  4. Up4th
  5. NAB5th
  6. Westpac6th
  7. ANZ7th
  8. ubank8th
  9. Bendigo Bank9th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CommBank4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Macquarie Bank4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ING4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Westpac3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NAB3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Up3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ANZ2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bendigo Bank2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ubank2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about banks

5 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is ANZ or ING more popular in search?

This chart shows how often people search Google for ANZ and ING by name. Each line represents a brand's share of searches for all nine banks we track, month by month, from searches in Australia.

ANZ and ING among banks in Australia, by month

Share of searches by month for ANZ, ING. The figures are in the table below the chart.

View monthly share of searches table
MonthCommBankANZWestpacNABBendigo BankMacquarie BankubankINGUp
Oct 202530.5%20.6%20.6%17.6%5.1%3.4%1%0.86%0.45%
Nov 202528.4%21.3%21.3%18.2%5.2%3.5%0.86%0.79%0.47%
Dec 202529.6%22.2%22.2%15.6%5.5%3%0.9%0.64%0.4%
Jan 202629.8%22.4%22.4%15.6%4.5%3%1.1%0.75%0.49%
Feb 202631.1%19%23.3%16.3%4.7%3.1%1.2%0.78%0.51%
Mar 202628.5%21.4%21.4%18.3%5.3%2.9%1.1%0.72%0.47%
Apr 202625.7%23.5%23.5%16.4%5.8%3.1%0.95%0.64%0.42%
May 202625.5%23.2%23.2%16.2%5.7%3.8%1.1%0.78%0.51%
Jun 202626%23.7%23.7%16.6%4.7%3.2%1.2%0.65%0.43%
Jul 202626%23.7%23.7%16.6%4.8%3.2%0.96%0.68%0.43%
Aug 202627.9%18.7%22.9%19.4%5.6%3.1%1.1%0.77%0.51%
Sep 202628.4%21%21%18.1%5.2%3.5%1.3%1%0.57%

How has the ANZ and ING comparison changed over the last 12 months?

3 findings
  • ANZ was ahead of ING in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, ANZ’s share of searches among banks in Australia moved from 20.6% to 21%, and its estimated monthly branded searches moved from 1.5M to 1.2M.
  • Across the 12 months ending September 2026, ING’s share of searches among banks in Australia moved from 0.86% to 1%, and its estimated monthly branded searches moved from 62.7K to 59.4K.

How did search popularity change for Australia banks in September 2026?

1 change

  1. In September 2026, ANZ overtook Westpac and NAB to rank 2nd among banks in Australia, with 21% of the searches.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using ANZ’s and ING’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ANZ

1 branded search term

  • anz

ING

2 branded search terms

  • ing australia
  • ing bank

How the Brand Demand Index is measured

Other head-to-heads among banks

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