Brandwave

AmpCharge vs NRMA:Which is more popular?

In September 2026, AmpCharge had more branded searches than NRMA among EV charging networks in Australia. AmpCharge had about 1,900 branded searches, while NRMA had 590. AmpCharge made up 1.8% of all EV charging network searches we track, and NRMA accounted for 0.56%. When we asked ChatGPT and Google AI Overviews about EV charging networks, NRMA appeared in three of the four answers and AmpCharge in one. NRMA was mentioned before AmpCharge in every answer that named either.

Among EV charging networks in Australia in September 2026

Who do people search for more?

AmpCharge, about 3 searches for every 1 for NRMA

AmpCharge 1.9K searchesNRMA 590 searches

Who does AI mention more?

NRMA, mentioned in 3 of 4 answers, AmpCharge in 1

NRMA in 3 of 4AmpCharge in 1 of 4

Who does AI recommend more?

NRMA, named ahead of AmpCharge in 3 of 3 answers

NRMA first in 3AmpCharge never first

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Top EV charging networks in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, NRMA was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. AmpCharge was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. NRMA was listed before AmpCharge in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tesla Supercharger1st
  2. Chargefox2nd
  3. Evie Networks3rd
  4. NRMA4th
  5. AmpCharge5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tesla Supercharger4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Chargefox4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Evie Networks4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • NRMA3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • AmpCharge1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about EV charging networks

4 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.

Is AmpCharge or NRMA more popular in search?

This chart shows how often people search Google for AmpCharge and NRMA by name. Each line represents a brand's share of searches for all five EV charging networks we track, month by month, from searches in Australia.

AmpCharge and NRMA among EV charging networks in Australia, by month

Share of searches by month for AmpCharge, NRMA. The figures are in the table below the chart.

View monthly share of searches table
MonthTesla SuperchargerChargefoxEvie NetworksAmpChargeNRMA
Oct 202585.1%9.3%3.7%1.2%0.68%
Nov 202585.6%9.3%3.3%1.2%0.55%
Dec 202589.4%6.5%2.5%0.99%0.58%
Jan 202687%7.8%3.5%1.2%0.56%
Feb 202684.9%9.3%3.7%1.5%0.55%
Mar 202683.4%11.2%3.1%1.5%0.81%
Apr 202687.5%7.9%2.7%1.3%0.7%
May 202685.6%9.4%2.9%1.5%0.68%
Jun 202685%9.3%2.8%2.2%0.68%
Jul 202685.5%9.4%2.7%1.8%0.56%
Aug 202685.8%9.4%2.5%1.8%0.56%
Sep 202685.5%9.4%2.7%1.8%0.56%

How has the AmpCharge and NRMA comparison changed over the last 12 months?

3 findings
  • AmpCharge was ahead of NRMA in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, AmpCharge’s share of searches among EV charging networks in Australia moved from 1.2% to 1.8%, and its estimated monthly branded searches moved from 880 to 1.9K.
  • Across the 12 months ending September 2026, NRMA’s share of searches among EV charging networks in Australia moved from 0.68% to 0.56%, and its estimated monthly branded searches moved from 480 to 590.

How did search popularity change for Australia EV charging networks in September 2026?

2 changes
  1. Estimated monthly branded searches for AmpCharge in Australia rose 115.9% over 12 measured months, from 880 to 1.9K in September 2026.

  2. Estimated monthly branded searches for NRMA in Australia rose 22.9% over 12 measured months, from 480 to 590 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using AmpCharge’s and NRMA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

AmpCharge

1 branded search term

  • ampcharge

NRMA

1 branded search term

  • nrma ev charging

How the Brand Demand Index is measured

Other head-to-heads among EV charging networks

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