Amart Sports vs Decathlon:Which is more popular?
In September 2026, Decathlon had more branded searches than Amart Sports among sports retailers in Australia. Decathlon had about 60,500 branded searches, while Amart Sports had 2,400. Decathlon made up 6.4% of all sports retailer searches we track, and Amart Sports accounted for 0.25%. When we asked ChatGPT and Google AI Overviews about sports retailers, Decathlon appeared in all three answers and Amart Sports in none.
Who do people search for more?
Decathlon, about 25 searches for every 1 for Amart Sports
Who does AI mention more?
Decathlon, mentioned in every answer we collected
Who does AI recommend more?
Decathlon, the only one of the two named
Follow Amart Sports vs Decathlon and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top sports retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions, Decathlon appeared in all three answers. Amart Sports did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Rebel3 of 3Named in 3 of 3 ChatGPT answers- Decathlon3 of 3Named in 3 of 3 ChatGPT answers
Intersport1 of 3Named in 1 of 3 ChatGPT answers
JD Sports0 of 3Named in 0 of 3 ChatGPT answers
Amart Sports0 of 3Named in 0 of 3 ChatGPT answers
See every answer about sports retailers
3 answers
Asked ChatGPT
“What's the best sports store in Australia?”
Asked ChatGPT
“Where's the best place to buy sports gear in Australia?”
Asked ChatGPT
“Which sporting goods retailer has the best prices in Australia?”
Searched Google, AI Overview
“sports stores near me”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“sports store”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.
Is Amart Sports or Decathlon more popular in search?
This chart shows how often people search Google for Amart Sports and Decathlon by name. Each line represents a brand's share of searches for all five sports retailers we track, month by month, from searches in Australia.
Share of searches by month for Decathlon, Amart Sports. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rebel | JD Sports | Decathlon | Intersport | Amart Sports |
|---|---|---|---|---|---|
| Oct 2025 | 43.3% | 43.3% | 7.1% | 5.8% | 0.35% |
| Nov 2025 | 40% | 48.9% | 5.4% | 5.4% | 0.32% |
| Dec 2025 | 43.9% | 43.9% | 5.9% | 5.9% | 0.35% |
| Jan 2026 | 47.1% | 38.5% | 6.3% | 7.7% | 0.31% |
| Feb 2026 | 50.7% | 33.9% | 6.8% | 8.3% | 0.33% |
| Mar 2026 | 42.8% | 42.8% | 7% | 7% | 0.28% |
| Apr 2026 | 39.1% | 47.8% | 6.4% | 6.4% | 0.25% |
| May 2026 | 43.4% | 43.4% | 5.8% | 7.1% | 0.28% |
| Jun 2026 | 44.9% | 44.9% | 4.9% | 4.9% | 0.24% |
| Jul 2026 | 40.1% | 49% | 5.4% | 5.4% | 0.21% |
| Aug 2026 | 44% | 44% | 5.9% | 5.9% | 0.23% |
| Sep 2026 | 47.8% | 39.1% | 6.4% | 6.4% | 0.25% |
How has the Amart Sports and Decathlon comparison changed over the last 12 months?
3 findings
- Decathlon was ahead of Amart Sports in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Amart Sports’ share of searches among sports retailers in Australia moved from 0.35% to 0.25%, and its estimated monthly branded searches moved from 3.6K to 2.4K.
- Across the 12 months ending September 2026, Decathlon’s share of searches among sports retailers in Australia moved from 7.1% to 6.4%, and its estimated monthly branded searches moved from 74K to 60.5K.
How did search popularity change for Australia sports retailers in September 2026?
2 changes
In September 2026, Decathlon gained share of searches among sports retailers in Australia, from 5.9% to 6.4%.
Estimated monthly branded searches for Amart Sports in Australia fell 33.3% over 12 measured months, from 3.6K to 2.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Amart Sports’ and Decathlon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Amart Sports
1 branded search term
- amart sports
Decathlon
1 branded search term
- decathlon
Other head-to-heads among sports retailers
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.