Brandwave

Alémais vs Bec + Bridge:Which is more popular?

In September 2026, Bec + Bridge had more branded searches than Alémais among designer fashion labels in Australia. Bec + Bridge had about 110,000 branded searches, while Alémais had 33,100. Bec + Bridge made up 17.8% of all designer fashion label searches we track, and Alémais accounted for 5.4%. When we asked ChatGPT and Google AI Overviews about designer fashion labels, Alémais appeared in three of the five answers and Bec + Bridge in one. Alémais was mentioned before Bec + Bridge in three out of four answers that named either.

Among designer fashion labels in Australia in September 2026

Who do people search for more?

Bec + Bridge, about 3 searches for every 1 for Alémais

Bec + Bridge 110K searchesAlémais 33.1K searches

Who does AI mention more?

Alémais, mentioned in 3 of 5 answers, Bec + Bridge in 1

Alémais in 3 of 5Bec + Bridge in 1 of 5

Who does AI recommend more?

Alémais, named ahead of Bec + Bridge in 3 of 4 answers

Alémais first in 3Bec + Bridge first in 1

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Top designer fashion labels in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Alémais was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Bec + Bridge was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Alémais was listed before Bec + Bridge in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Aje1st
  2. Camilla and Marc2nd
  3. Christopher Esber3rd
  4. Camilla4th
  5. Zimmermann5th
  6. Rebecca Vallance6th
  7. Shona Joy7th
  8. Alémais8th
  9. St. Agni9th
  10. Bec + Bridge10th
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Aje5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Camilla and Marc3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zimmermann3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Alémais3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • St. Agni3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Christopher Esber3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Camilla3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Shona Joy2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rebecca Vallance2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bec + Bridge1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about designer fashion labels

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Alémais or Bec + Bridge more popular in search?

This chart shows how often people search Google for Alémais and Bec + Bridge by name. Each line represents a brand's share of searches for all 15 designer fashion labels we track, month by month, from searches in Australia.

Alémais and Bec + Bridge among designer fashion labels in Australia, by month

Share of searches by month for Bec + Bridge, Alémais. The figures are in the table below the chart.

View monthly share of searches table
MonthAjeBec + BridgeScanlan TheodoreCamilla and MarcShona JoyZimmermannAlémaisRebecca VallanceSir the LabelSt. AgniViktoria & WoodsFaithfull the BrandChristopher EsberSass & BideCamilla
Oct 202520.2%16.4%9%6.1%7.4%7.4%4.1%6.1%6.1%4.9%4.1%2.7%1.8%3.3%0.48%
Nov 202524.6%16.5%7.4%6%7.4%7.4%4%4%6%4.9%4%2.7%1.2%3.3%0.39%
Dec 202522.4%18.3%8.2%5.5%4.5%8.2%4.5%3.7%6.7%5.5%4.5%3.7%1.3%2.5%0.53%
Jan 202617.7%17.7%7.9%5.3%6.5%6.5%4.4%4.4%5.3%5.3%4.4%2.9%1.6%9.7%0.51%
Feb 202619.4%15.9%10.7%7.1%7.1%5.8%3.9%4.8%5.8%5.8%4.8%2.1%1.7%3.2%1.7%
Mar 202623%15.4%10.3%6.9%6.9%6.9%3.8%4.6%5.6%5.6%4.6%2.1%1.7%2.1%0.68%
Apr 202623.6%15.8%10.6%7.1%5.8%5.8%3.9%4.7%4.7%7.1%4.7%1.7%1.4%2.1%0.86%
May 202623.3%15.6%10.5%7%5.7%7%3.8%4.7%4.7%7%4.7%1.7%1.7%2.1%0.45%
Jun 202624.2%13.3%10.8%7.3%8.9%7.3%3.2%4.9%4.9%5.9%4%1.8%1.5%1.8%0.41%
Jul 202621.2%14.2%11.6%6.4%6.4%7.8%4.3%5.2%5.2%6.4%5.2%2.3%1.6%1.9%0.36%
Aug 202621.9%14.7%9.8%6.6%8%6.6%4.4%5.4%5.4%6.6%4.4%2.4%2%1.6%0.35%
Sep 202621.9%17.8%9.8%6.6%6.6%6.6%5.4%5.4%5.4%5.4%3.6%2.4%1.6%1.3%0.47%

How has the Alémais and Bec + Bridge comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia designer fashion labels in September 2026?

2 changes

  1. In September 2026, Alémais overtook St. Agni and 2 others to rank 7th among designer fashion labels in Australia, with 5.4% of the searches.

  2. In September 2026, Bec + Bridge gained share of searches among designer fashion labels in Australia, from 14.7% to 17.8%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Alémais’ and Bec + Bridge’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Alémais

1 branded search term

  • alemais

Bec + Bridge

1 branded search term

  • bec and bridge

How the Brand Demand Index is measured

Other head-to-heads among designer fashion labels

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