Aje vs Showpo:Which is searched more in Australia?
In September 2026, Aje had more branded searches than Showpo among online fashion retailers in Australia. Aje had about 135,000 branded searches, while Showpo had 110,000. Aje made up 3.9% of all online fashion retailer searches we track, and Showpo accounted for 3.2%.
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Is Aje or Showpo more popular in search?
Compare the online stores Australians buy clothes from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Aje, Showpo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cotton On | Uniqlo | Country Road | Princess Polly | The Iconic | Dissh | Aje | ASOS | Meshki | Showpo | Beginning Boutique | Hello Molly | White Fox Boutique |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.5% | 14.5% | 11.9% | 9.7% | 11.9% | 4.4% | 3.6% | 4.4% | 3.6% | 4.4% | 2.4% | 2% | 0.88% |
| Nov 2025 | 25.1% | 13.8% | 13.8% | 9.2% | 13.8% | 5.1% | 4.1% | 3.4% | 3.4% | 3.4% | 2.8% | 1.2% | 0.83% |
| Dec 2025 | 29.6% | 16.3% | 16.3% | 7.3% | 10.9% | 4.9% | 3.3% | 3.3% | 2.2% | 2.2% | 2.2% | 0.98% | 0.66% |
| Jan 2026 | 26.3% | 17.6% | 11.7% | 7.9% | 11.7% | 5.3% | 3.5% | 4.3% | 3.5% | 2.9% | 2.9% | 1.6% | 0.87% |
| Feb 2026 | 22.9% | 18.7% | 12.5% | 10.2% | 10.2% | 4.6% | 3.7% | 4.6% | 3.7% | 3.7% | 2.5% | 1.7% | 0.92% |
| Mar 2026 | 27.4% | 18.5% | 12.3% | 8.3% | 10.1% | 4.5% | 3.7% | 3.7% | 3.7% | 3% | 2.5% | 1.4% | 0.91% |
| Apr 2026 | 23.5% | 19.2% | 15.7% | 8.6% | 10.5% | 4.7% | 3.8% | 3.8% | 3.1% | 3.1% | 1.7% | 1.4% | 0.77% |
| May 2026 | 22.2% | 22.2% | 14.9% | 8.1% | 9.9% | 4.5% | 3.6% | 3.6% | 3.6% | 3% | 2% | 1.3% | 0.89% |
| Jun 2026 | 24.2% | 19.8% | 13.3% | 8.9% | 10.8% | 4% | 4% | 4% | 3.2% | 3.2% | 2.2% | 1.2% | 1.2% |
| Jul 2026 | 21.2% | 21.2% | 11.6% | 9.5% | 11.6% | 4.3% | 3.5% | 5.2% | 3.5% | 3.5% | 2.3% | 1.6% | 1% |
| Aug 2026 | 22.8% | 18.7% | 12.5% | 10.2% | 10.2% | 4.6% | 3.7% | 4.6% | 3.7% | 3.7% | 2.5% | 1.7% | 1.1% |
| Sep 2026 | 24% | 16% | 13.1% | 10.7% | 10.7% | 4.8% | 3.9% | 3.9% | 3.9% | 3.2% | 2.6% | 2.2% | 0.79% |
How has the Aje and Showpo comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Aje took it in November 2025.
- Across the 12 months ending September 2026, Aje’s share of searches among online fashion retailers in Australia moved from 3.6% to 3.9%, and its estimated monthly branded searches held steady at 135K.
- Across the 12 months ending September 2026, Showpo’s share of searches among online fashion retailers in Australia moved from 4.4% to 3.2%, and its estimated monthly branded searches moved from 165K to 110K.
How did search popularity change for Australia online fashion retailers in September 2026?
2 changes
In September 2026, Showpo lost share of searches among online fashion retailers in Australia, from 3.7% to 3.2%.
In September 2026, Aje rose from 8th to 7th among online fashion retailers in Australia.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Aje’s and Showpo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among online fashion retailers
Cotton On vs Uniqlo: compare search popularity
Cotton On vs Country Road: compare search popularity
Cotton On vs Princess Polly: compare search popularity
Cotton On vs The Iconic: compare search popularity- Uniqlo vs Country Road: compare search popularity
- Uniqlo vs Princess Polly: compare search popularity
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