Brandwave

Afends vs Quiksilver:Which is more popular?

In September 2026, Afends had more branded searches than Quiksilver among surf brands in Australia. Afends had about 49,500 branded searches, while Quiksilver had 5,400. Afends made up 18.5% of all surf brand searches we track, and Quiksilver accounted for 2%. When we asked ChatGPT and Google AI Overviews about surf brands, Quiksilver appeared in four of the five answers and Afends in one. Quiksilver was mentioned before Afends in every answer that named either.

Among surf brands in Australia in September 2026

Who do people search for more?

Afends, about 9 searches for every 1 for Quiksilver

Afends 49.5K searchesQuiksilver 5.4K searches

Who does AI mention more?

Quiksilver, mentioned in 4 of 5 answers, Afends in 1

Quiksilver in 4 of 5Afends in 1 of 5

Who does AI recommend more?

Quiksilver, named ahead of Afends in 4 of 4 answers

Quiksilver first in 4Afends never first

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Top surf brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Quiksilver was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Afends was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Quiksilver was listed before Afends in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rip Curl1st
  2. Billabong2nd
  3. Quiksilver3rd
  4. Rhythm4th
  5. Volcom5th
  6. Ocean & Earth6th
  7. Vissla7th
  8. O'Neill8th
  9. Afends9th
  10. Rusty10th
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Billabong5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rip Curl5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Quiksilver4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ocean & Earth3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Volcom2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rhythm2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • O'Neill2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rusty2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vissla2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Afends1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about surf brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Afends or Quiksilver more popular in search?

This chart shows how often people search Google for Afends and Quiksilver by name. Each line represents a brand's share of searches for all 15 surf brands we track, month by month, from searches in Australia.

Afends and Quiksilver among surf brands in Australia, by month

Share of searches by month for Afends, Quiksilver. The figures are in the table below the chart.

View monthly share of searches table
MonthBillabongRip CurlAfendsRoxyDeus Ex MachinaVolcomRhythmMamboO'NeillQuiksilverRustyOcean & EarthSalty CrewVisslaThe Critical Slide Society
Oct 202523.4%28.6%15.7%8.6%5.7%3.8%3.1%2.1%1.7%2.6%1.1%1.1%1.1%0.62%0.62%
Nov 202521.9%26.6%21.9%8%4.4%4.4%2.4%1.3%1.6%2.9%1.6%0.87%1.1%0.58%0.58%
Dec 202524.4%29.7%13.3%7.3%4.9%3.3%2.7%4.9%1.5%2.7%1.8%1.2%1.2%0.65%0.65%
Jan 202624.2%29.6%16.2%7.3%4.8%3.2%3.2%2.2%1.8%2.2%1.4%1.4%0.95%0.79%0.62%
Feb 202623.7%23.7%19.4%7.1%5.8%3.9%3.9%3.2%2.1%2.6%1.4%1.1%0.91%0.62%0.62%
Mar 202620.7%25.3%20.7%6.2%7.6%3.4%3.4%2.8%2.3%2.8%1.8%1%1%0.67%0.54%
Apr 202621.7%26.6%17.8%6.5%6.5%3.6%3.6%2.9%2.4%2.9%1.9%1.3%1.1%0.83%0.57%
May 202624%24%16%7.2%7.2%3.9%3.9%3.2%2.6%2.6%1.7%1.2%1.2%0.77%0.63%
Jun 202621.1%21.1%25.8%7.7%5.2%4.2%3.5%2.3%2.3%2.3%1.5%1%0.81%0.56%0.43%
Jul 202624.5%24.5%16.4%9%6%4%3.3%2.7%2.2%2.7%1.4%1.2%0.94%0.64%0.5%
Aug 202623.9%23.9%16%8.7%7.1%3.9%3.9%2.6%2.1%2.6%1.4%1.2%1.2%0.77%0.63%
Sep 202627.6%22.6%18.5%10.1%5.5%3%2.5%2%2%2%1.3%0.9%0.9%0.6%0.48%

How has the Afends and Quiksilver comparison changed over the last 12 months?

3 findings
  • Afends was ahead of Quiksilver in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Afends’ share of searches among surf brands in Australia moved from 15.7% to 18.5%, and its estimated monthly branded searches moved from 40.5K to 49.5K.
  • Across the 12 months ending September 2026, Quiksilver’s share of searches among surf brands in Australia moved from 2.6% to 2%, and its estimated monthly branded searches moved from 6.6K to 5.4K.

How did search popularity change for Australia surf brands in September 2026?

2 changes

  1. In September 2026, Afends gained share of searches among surf brands in Australia, from 16% to 18.5%.

  2. In September 2026, Quiksilver lost share of searches among surf brands in Australia, from 2.6% to 2%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Afends’ and Quiksilver’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Afends

1 branded search term

  • afends

Quiksilver

1 branded search term

  • quiksilver

How the Brand Demand Index is measured

Other head-to-heads among surf brands

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