Brandwave

a2 Platinum vs Bellamy's Organic:Which is more popular?

In September 2026, Bellamy's Organic had more branded searches than a2 Platinum among baby formula brands in Australia. Bellamy's Organic had about 2,400 branded searches, while a2 Platinum had 480. Bellamy's Organic made up 8.5% of all baby formula brand searches we track, and a2 Platinum accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about baby formula brands, Bellamy's Organic appeared in two of the five answers and a2 Platinum in one. a2 Platinum and Bellamy's Organic were each mentioned first in one of the two answers.

Among baby formula brands in Australia in September 2026

Who do people search for more?

Bellamy's Organic, about 5 searches for every 1 for a2 Platinum

Bellamy's Organic 2.4K searchesa2 Platinum 480 searches

Who does AI mention more?

Bellamy's Organic, mentioned in 2 of 5 answers, a2 Platinum in 1

Bellamy's Organic in 2 of 5a2 Platinum in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

a2 Platinum first in 1Bellamy's Organic first in 1

Follow a2 Platinum vs Bellamy's Organic and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top baby formula brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bellamy's Organic was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. a2 Platinum was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. a2 Platinum and Bellamy's Organic were each listed first in one of the two answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Aptamil1st
  2. Karicare2nd
  3. Bellamy's Organic3rd
  4. a2 Platinum3rd
  5. S-265th
  6. Little Oak–
  7. NAN–
  8. Bubs–
  9. Oli6–
  10. Kendamil–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Aptamil4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Karicare3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NAN2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bellamy's Organic2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • S-261 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • a2 Platinum1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Little Oak0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bubs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Oli60 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kendamil0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about baby formula brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is a2 Platinum or Bellamy's Organic more popular in search?

This chart shows how often people search Google for a2 Platinum and Bellamy's Organic by name. Each line represents a brand's share of searches for all 11 baby formula brands we track, month by month, from searches in Australia.

a2 Platinum and Bellamy's Organic among baby formula brands in Australia, by month

Share of searches by month for Bellamy's Organic, a2 Platinum. The figures are in the table below the chart.

View monthly share of searches table
MonthAptamilLittle OakNANKaricareBellamy's OrganicBubsS-26Oli6Kendamila2 PlatinumNature One Dairy
Oct 202534.3%18.7%12.5%6.6%12.5%3%4.5%2.5%1.7%1.3%2.5%
Nov 202536.8%16.4%13.4%7.1%10.8%3.3%4.8%2.7%1.8%1.2%1.8%
Dec 202533.3%18.1%14.8%7.8%9.9%3.6%4.1%3%2.4%1.3%1.6%
Jan 202633.3%18.2%14.8%8.1%8.1%3.4%5.4%3.4%2.4%1.3%1.6%
Feb 202630.1%20.1%13.2%8.7%8.7%4.6%4.6%3.3%2.7%1.5%2.7%
Mar 202626.9%22%14.6%7.7%11.8%4.1%4.1%2.9%2%1.6%2.4%
Apr 202626%21.3%11.4%7.5%17.3%3.9%3.9%2.8%1.9%1.5%2.3%
May 202625.9%21.2%11.4%7.5%17.3%3.9%3.5%2.8%1.9%1.9%2.8%
Jun 202625.8%25.8%14.1%7.4%9.4%5.1%3.4%3.4%1.9%1.5%2.3%
Jul 202625.1%25.1%13.7%9.1%9.1%4.9%3.8%3.3%2.2%1.8%1.8%
Aug 202624.5%24.5%16.3%7%8.9%5.9%3.7%3.7%2.2%1.4%1.8%
Sep 202623.4%23.4%15.6%10.3%8.5%6.7%4.6%2.6%2.1%1.7%1.1%

How has the a2 Platinum and Bellamy's Organic comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia baby formula brands in September 2026?

3 changes

  1. In September 2026, Karicare overtook Bellamy's Organic to rank 4th among baby formula brands in Australia, with 10.3% of the searches.

  2. Bellamy's Organic’s share of searches among baby formula brands in Australia has lost ground for 3 months in a row, from 9.4% to 8.5% in September 2026.

  3. In September 2026, a2 Platinum rose from 11th to 10th among baby formula brands in Australia.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using a2 Platinum’s and Bellamy's Organic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

a2 Platinum

1 branded search term

  • a2 platinum

Bellamy's Organic

1 branded search term

  • bellamys

How the Brand Demand Index is measured

Other head-to-heads among baby formula brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free