Brands owned byBooking Holdings
The business behind Booking.com and Agoda.
Brand competitors
These brands are measured alongside Booking Holdings’ in the same sets.
A brand of Trip.com Group.
1st place in AU Online travel agencies estimated Share of Search at 37.6% in Sep 2026.
2nd place in AU Online travel agencies estimated Share of Search at 20.7% in Sep 2026.
3rd place in AU Online travel agencies estimated Share of Search at 16.9% in Sep 2026.
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