Square vs Zeller:Which is more popular?
In September 2026, Square had more branded searches than Zeller among POS systems in Australia. Square had about 5,400 branded searches, while Zeller had 480. Square made up 54.4% of all POS system searches we track, and Zeller accounted for 4.8%. When we asked ChatGPT and Google AI Overviews about POS systems, both Square and Zeller appeared in all five answers. Square was mentioned before Zeller in every answer.
Who do people search for more?
Square, about 11 searches for every 1 for Zeller
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Square, named ahead of Zeller in every answer
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Top POS systems in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Square and Zeller showed up in all five answers. Square was listed before Zeller in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Square1st
Zeller2nd
Lightspeed3rd
Shopify POS4th
Idealpos5th
Abacus6th
SwiftPOS–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Square5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Lightspeed5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Zeller5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Shopify POS3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Idealpos1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Abacus1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- SwiftPOS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about POS systems
5 answers
Asked ChatGPT
“What's the best POS system for a small business in Australia?”
Asked ChatGPT
“Which POS system is best for a cafe or restaurant?”
Asked ChatGPT
“How do I choose a point of sale system for a retail shop?”
Searched Google, AI Overview
“pos system”
Searched Google, AI Overview
“best pos system for cafe”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.
Is Square or Zeller more popular in search?
This chart shows how often people search Google for Square and Zeller by name. Each line represents a brand's share of searches for all seven POS systems we track, month by month, from searches in Australia.
Share of searches by month for Square, Zeller. The figures are in the table below the chart.
View monthly share of searches table
| Month | Square | Shopify POS | Lightspeed | SwiftPOS | Idealpos | Zeller | Abacus |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 49.9% | 14.7% | 11.3% | 10% | 6.7% | 1.9% | 5.4% |
| Nov 2025 | 50.7% | 15% | 11.5% | 10.1% | 5.5% | 1.6% | 5.5% |
| Dec 2025 | 45.6% | 13.8% | 13.8% | 11.3% | 7.5% | 1.7% | 6.1% |
| Jan 2026 | 45.6% | 16.5% | 12.7% | 11.1% | 7.5% | 1.8% | 4.9% |
| Feb 2026 | 44.6% | 16.1% | 12.4% | 12.4% | 7.3% | 1.4% | 5.9% |
| Mar 2026 | 46.1% | 16.8% | 13.6% | 10.5% | 6.2% | 1.8% | 5% |
| Apr 2026 | 50.5% | 14.9% | 11.5% | 10.1% | 5.5% | 2% | 5.5% |
| May 2026 | 52.3% | 15.5% | 9.7% | 9.7% | 5.7% | 1.4% | 5.7% |
| Jun 2026 | 58.2% | 14.1% | 8.8% | 7.8% | 4.2% | 3.4% | 3.4% |
| Jul 2026 | 60.2% | 11.9% | 9.1% | 8% | 4.4% | 2.9% | 3.6% |
| Aug 2026 | 57% | 10.6% | 10.6% | 9.3% | 5.1% | 3.4% | 4.1% |
| Sep 2026 | 54.4% | 13.1% | 10.1% | 8.9% | 4.8% | 4.8% | 3.9% |
Zeller sells other things too, so only its searches that name this product count here, like “zeller pos”.
How has the Square and Zeller comparison changed over the last 12 months?
3 findings
- Square was ahead of Zeller in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Square’s share of searches among POS systems in Australia moved from 49.9% to 54.4%, and its estimated monthly branded searches moved from 4.4K to 5.4K.
- Across the 12 months ending September 2026, Zeller’s share of searches among POS systems in Australia moved from 1.9% to 4.8%, and its estimated monthly branded searches moved from 170 to 480.
How did search popularity change for Australia POS systems in September 2026?
2 changes
In September 2026, Zeller overtook Abacus to rank 6th among POS systems in Australia, with 4.8% of the searches.
In September 2026, Square lost share of searches among POS systems in Australia, from 57% to 54.4%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Square’s and Zeller’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among POS systems
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