Brandwave

ANZ vs Bendigo Bank:Which is more popular?

In September 2026, ANZ had more branded searches than Bendigo Bank among banks in Australia. ANZ had about 1.2 million branded searches, while Bendigo Bank had 301,000. ANZ made up 21% of all bank searches we track, and Bendigo Bank accounted for 5.2%. When we asked ChatGPT and Google AI Overviews about banks, ANZ and Bendigo Bank each appeared in two of the five answers. ANZ was mentioned before Bendigo Bank in every answer that named either.

Among banks in Australia in September 2026

Who do people search for more?

ANZ, about 4 searches for every 1 for Bendigo Bank

ANZ 1.2M searchesBendigo Bank 301K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

ANZ in 2 of 5Bendigo Bank in 2 of 5

Who does AI recommend more?

ANZ, named ahead of Bendigo Bank in 2 of 2 answers

ANZ first in 2Bendigo Bank never first

Follow ANZ vs Bendigo Bank and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top banks in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ANZ and Bendigo Bank were each mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. ANZ was listed before Bendigo Bank in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ING1st
  2. Macquarie Bank2nd
  3. CommBank3rd
  4. Up4th
  5. NAB5th
  6. Westpac6th
  7. ANZ7th
  8. ubank8th
  9. Bendigo Bank9th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CommBank4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Macquarie Bank4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ING4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Westpac3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NAB3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Up3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ANZ2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bendigo Bank2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ubank2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about banks

5 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is ANZ or Bendigo Bank more popular in search?

This chart shows how often people search Google for ANZ and Bendigo Bank by name. Each line represents a brand's share of searches for all nine banks we track, month by month, from searches in Australia.

ANZ and Bendigo Bank among banks in Australia, by month

Share of searches by month for ANZ, Bendigo Bank. The figures are in the table below the chart.

View monthly share of searches table
MonthCommBankANZWestpacNABBendigo BankMacquarie BankubankINGUp
Oct 202530.5%20.6%20.6%17.6%5.1%3.4%1%0.86%0.45%
Nov 202528.4%21.3%21.3%18.2%5.2%3.5%0.86%0.79%0.47%
Dec 202529.6%22.2%22.2%15.6%5.5%3%0.9%0.64%0.4%
Jan 202629.8%22.4%22.4%15.6%4.5%3%1.1%0.75%0.49%
Feb 202631.1%19%23.3%16.3%4.7%3.1%1.2%0.78%0.51%
Mar 202628.5%21.4%21.4%18.3%5.3%2.9%1.1%0.72%0.47%
Apr 202625.7%23.5%23.5%16.4%5.8%3.1%0.95%0.64%0.42%
May 202625.5%23.2%23.2%16.2%5.7%3.8%1.1%0.78%0.51%
Jun 202626%23.7%23.7%16.6%4.7%3.2%1.2%0.65%0.43%
Jul 202626%23.7%23.7%16.6%4.8%3.2%0.96%0.68%0.43%
Aug 202627.9%18.7%22.9%19.4%5.6%3.1%1.1%0.77%0.51%
Sep 202628.4%21%21%18.1%5.2%3.5%1.3%1%0.57%

How has the ANZ and Bendigo Bank comparison changed over the last 12 months?

3 findings
  • ANZ was ahead of Bendigo Bank in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, ANZ’s share of searches among banks in Australia moved from 20.6% to 21%, and its estimated monthly branded searches moved from 1.5M to 1.2M.
  • Across the 12 months ending September 2026, Bendigo Bank’s share of searches among banks in Australia moved from 5.1% to 5.2%, and its estimated monthly branded searches moved from 368K to 301K.

How did search popularity change for Australia banks in September 2026?

2 changes

  1. In September 2026, ANZ overtook Westpac and NAB to rank 2nd among banks in Australia, with 21% of the searches.

  2. Estimated monthly branded searches for Bendigo Bank in Australia fell 18.2% over 12 measured months, from 368K to 301K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using ANZ’s and Bendigo Bank’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ANZ

1 branded search term

  • anz

Bendigo Bank

1 branded search term

  • bendigo bank

How the Brand Demand Index is measured

Other head-to-heads among banks

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free