Brandwave

How popular isWiha?

In September 2026, people searched for Wiha by name about 720 times in Australia, about the same as the previous year. These searches made up 2.4% of all Australia hand tool brand searches, placing Wiha ninth out of nine brands. When we asked both ChatGPT and Google AI Overviews about hand tool brands, Wiha appeared in one of the five answers and was the seventh most recommended of the nine.

Search and AI answers in September 2026

Wiha is the ninth most searched of 9 competitors and the seventh most recommended in AI answers.

  1. KincromeShare of searches 48.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. KnipexShare of searches 14.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  3. GearWrenchShare of searches 11.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 8th
  4. SidchromeShare of searches 7.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  5. WihaShare of searches 2.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th

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Top hand tool brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wiha was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Wiha is the seventh most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kincrome1st
  2. Knipex2nd
  3. Sidchrome3rd
  4. Stanley4th
  5. Wera5th
  6. Bahco6th
  7. Wiha7th
  8. GearWrench8th
  9. Teng Tools–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kincrome3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stanley3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Knipex2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GearWrench2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sidchrome2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bahco2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wera1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wiha1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Teng Tools0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hand tool brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which hand tool brands compete with Wiha?

Wiha against hand tool brands in Australia, by month

Share of searches by month for Kincrome, Knipex, GearWrench, Sidchrome, Wera, Bahco, Stanley, Teng Tools, Wiha. The figures are in the table below the chart.

View monthly share of searches table
MonthKincromeKnipexGearWrenchSidchromeWeraBahcoStanleyTeng ToolsWiha
Oct 202551%12.4%10%8.3%6.5%3.4%3.4%2.5%2.5%
Nov 202551.3%10.2%10.2%8.2%6.8%4.5%3.7%2.5%2.5%
Dec 202545.6%10.9%13.6%9.1%7.2%3.8%4.9%2.2%2.7%
Jan 202648%11.5%11.5%9.5%6.3%4%4%2.9%2.3%
Feb 202645.9%11%13.7%9.1%6.1%4.9%3.8%2.7%2.7%
Mar 202644.1%16.1%13.1%8.8%5.8%3.6%3.6%2.6%2.2%
Apr 202645.3%13.5%13.5%9%6%3.7%3.7%2.7%2.7%
May 202644.8%13.3%13.3%10.9%5.8%3.9%3%2.7%2.2%
Jun 202645.6%13.6%13.6%8.9%5.9%4%3.1%2.7%2.7%
Jul 202647.7%14.2%11.6%7.7%6.1%4.2%2.8%2.8%2.8%
Aug 202645.1%16.5%11%8.8%5.8%4%3.1%2.7%3.1%
Sep 202648.9%14.6%11.9%7.9%5.3%3.3%3.3%2.4%2.4%

  1. 1.Kincrome

    48.9%

    Held 1st. 14.8K estimated branded searches, 0% vs prior month. Share +3.8 points.

  2. 2.Knipex

    14.6%

    Held 2nd. 4.4K estimated branded searches, -18.5% vs prior month. Share -1.9 points.

  3. 3.GearWrench

    11.9%

    Held 3rd. 3.6K estimated branded searches, 0% vs prior month. Share +0.9 points.

  4. 4.Sidchrome

    7.9%

    Held 4th. 2.4K estimated branded searches, -17.2% vs prior month. Share -0.9 points.

  5. 5.Wera

    5.3%

    Held 5th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.5 points.

  6. 6.Bahco

    3.3%

    Held 6th. 1K estimated branded searches, -23.1% vs prior month. Share -0.7 points.

  7. 7.Stanley

    3.3%

    Held 7th. 1K estimated branded searches, 0% vs prior month. Share +0.3 points.

  8. 8.Teng Tools

    2.4%

    Moved from 9th to 8th. 720 estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  9. 9.Wiha

    2.4%

    Moved from 8th to 9th. 720 estimated branded searches, -28% vs prior month. Share -0.7 points.

Compare popularity between Wiha and its closest rivals

Every comparison with Wiha

8 comparisons

How has branded search demand for Wiha changed in Australia over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Wiha in Australia held steady at 720.
  • Across the 12 months ending September 2026, Wiha’s share of searches among hand tool brands in Australia held steady, from 2.5% to 2.4%.

How did search popularity change for Australia hand tool brands in September 2026?

6 changes

  1. In September 2026, Kincrome gained share of searches among hand tool brands in Australia, from 45.1% to 48.9%.

  2. In September 2026, GearWrench gained share of searches among hand tool brands in Australia, from 11% to 11.9%.

  3. In September 2026, Knipex lost share of searches among hand tool brands in Australia, from 16.5% to 14.6%.

  4. In September 2026, Sidchrome lost share of searches among hand tool brands in Australia, from 8.8% to 7.9%.

  5. In September 2026, Wiha lost share of searches among hand tool brands in Australia, from 3.1% to 2.4%.

  6. In September 2026, Bahco lost share of searches among hand tool brands in Australia, from 4% to 3.3%.

How are Wiha’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Wiha’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • wiha

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How the Brand Demand Index is measured

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