Brandwave

How popular isTelfast?

In September 2026, people searched for Telfast by name about 33,100 times in Australia, about the same as the previous year. These searches made up 26.5% of all Australia hay fever and allergy brand searches, placing Telfast second out of five brands. When we asked both ChatGPT and Google AI Overviews about hay fever and allergy brands, Telfast appeared in three of the five answers and was the most recommended of the five.

Search and AI answers in September 2026

Telfast is the second most searched of 5 competitors and the most recommended in AI answers.

  1. ZyrtecShare of searches 32.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. TelfastShare of searches 26.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  3. ClaratyneShare of searches 21.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. NasonexShare of searches 17.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. FlixonaseShare of searches 1.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top hay fever and allergy brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Telfast was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Telfast is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Telfast1st
  2. Claratyne2nd
  3. Zyrtec3rd
  4. Nasonex4th
  5. Flixonase–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zyrtec3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Telfast3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Claratyne3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nasonex2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Flixonase0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hay fever and allergy brands

5 answers

  • Asked ChatGPT

    “Which hay fever tablets should I take in Australia?”

    1. 1Telfast
    2. 2Claratyne
    3. 3Zyrtec
    4. 4Nasonex

  • Asked ChatGPT

    “What are the best antihistamines for hay fever in Australia?”

    1. 1Telfast
    2. 2Claratyne
    3. 3Zyrtec

  • Asked ChatGPT

    “What's the best nasal spray for hay fever?”

    1. 1Nasonex

  • Searched Google, AI Overview

    “antihistamine”

    1. Searched Google, AI Overview

      “hay fever tablets”

      1. 1Telfast
      2. 2Claratyne
      3. 3Zyrtec

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

    Which hay fever and allergy brands compete with Telfast?

    Telfast against hay fever and allergy brands in Australia, by month

    Share of searches by month for Zyrtec, Telfast, Claratyne, Nasonex. The figures are in the table below the chart.

    View monthly share of searches table
    MonthZyrtecTelfastClaratyneNasonexFlixonase
    Oct 202536.6%24.4%24.4%13.4%1.2%
    Nov 202536.6%24.5%24.5%13.4%1.2%
    Dec 202536.4%24.4%24.4%13.3%1.4%
    Jan 202636.5%24.4%24.4%13.3%1.3%
    Feb 202633.6%22.4%27.4%15%1.5%
    Mar 202633.5%22.4%27.5%15%1.6%
    Apr 202635.3%23.6%23.6%15.8%1.7%
    May 202636.9%20.2%24.7%16.5%1.8%
    Jun 202632.4%21.6%26.4%17.7%1.9%
    Jul 202631.2%20.8%25.4%20.8%1.8%
    Aug 202632.3%21.6%26.5%17.7%1.9%
    Sep 202632.5%26.5%21.7%17.8%1.5%

    1. 1.Zyrtec

      32.5%

      Held 1st. 40.5K estimated branded searches, +49.4% vs prior month. Share +0.1 points.

    2. 2.Telfast

      26.5%

      Moved from 3rd to 2nd. 33.1K estimated branded searches, +82.9% vs prior month. Share +4.9 points.

    3. 3.Claratyne

      21.7%

      Moved from 2nd to 3rd. 27.1K estimated branded searches, +22.1% vs prior month. Share -4.8 points.

    4. 4.Nasonex

      17.8%

      Held 4th. 22.2K estimated branded searches, +50% vs prior month. Share +0.1 points.

    5. 5.Flixonase

      1.5%

      Held 5th. 1.9K estimated branded searches, +18.8% vs prior month. Share -0.4 points.

    Compare popularity between Telfast and its closest rivals

    Every comparison with Telfast

    4 comparisons

    How has branded search demand for Telfast changed in Australia over the last 12 months?

    4 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Telfast in Australia held steady at 33.1K.
    • Across the 12 months ending September 2026, Telfast’s share of searches among hay fever and allergy brands in Australia increased from 24.4% to 26.5%.
    • Across the 12 months ending September 2026, Telfast’s share of searches among hay fever and allergy brands in Australia peaked at 26.5% in September 2026 and was lowest at 20.2% in May 2026.
    • Across the 12 months ending September 2026, Telfast rose from 3rd to 2nd among hay fever and allergy brands in Australia.

    How did search popularity change for Australia hay fever and allergy brands in September 2026?

    5 changes

    1. In September 2026, Telfast overtook Claratyne to rank 2nd among hay fever and allergy brands in Australia, with 26.5% of the searches.

    2. In September 2026, Claratyne lost share of searches among hay fever and allergy brands in Australia, from 26.5% to 21.7%.

    3. Estimated monthly branded searches for Nasonex in Australia rose 22.7% over 12 measured months, from 18.1K to 22.2K in September 2026.

    4. Estimated monthly branded searches for Flixonase in Australia rose 18.8% over 12 measured months, from 1.6K to 1.9K in September 2026.

    5. Estimated monthly branded searches for Zyrtec in Australia fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.

    How are Telfast’s branded searches counted?

    1 search term

    Brandwave collects information about searches that people make online using Telfast’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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