Brandwave

How popular isSeresto?

In September 2026, people searched for Seresto by name about 390 times in Australia, about the same as the previous year. These searches made up 0.67% of all Australia flea and worm treatment brand searches, placing Seresto seventh out of seven brands. When we asked both ChatGPT and Google AI Overviews about flea and worm treatment brands, Seresto appeared in one of the five answers and was the sixth most recommended of the seven.

Search and AI answers in September 2026

Seresto is the seventh most searched of 7 competitors and the sixth most recommended in AI answers.

  1. NexGardShare of searches 74.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. BravectoShare of searches 11.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  3. FrontlineShare of searches 6.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. DrontalShare of searches 3.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
  5. SerestoShare of searches 0.67%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th

+2 more

Seresto website (opens in a new tab)

Follow Seresto and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top flea and worm treatment brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Seresto was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Seresto is the sixth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. NexGard1st
  2. Bravecto2nd
  3. Drontal3rd
  4. Capstar4th
  5. Simparica5th
  6. Seresto6th
  7. Frontline–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NexGard4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bravecto2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Simparica2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Capstar2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Drontal1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Seresto1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Frontline0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about flea and worm treatment brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which flea and worm treatment brands compete with Seresto?

Seresto against flea and worm treatment brands in Australia, by month

Share of searches by month for NexGard, Bravecto, Frontline, Drontal, Simparica, Seresto. The figures are in the table below the chart.

View monthly share of searches table
MonthNexGardBravectoFrontlineDrontalSimparicaCapstarSeresto
Oct 202573.1%11.7%6.4%2.8%4.3%1%0.69%
Nov 202573.4%11.8%6.4%3.4%3.4%1.1%0.57%
Dec 202573%11.7%6.3%3.5%3.5%1.3%0.84%
Jan 202673.2%11.2%6%3.3%3.9%1.5%0.81%
Feb 202674.6%9.7%6.4%3.5%3.5%1.6%0.58%
Mar 202672%11%7.4%3.3%3.9%1.8%0.65%
Apr 202671.9%11.5%7.7%3.4%3.4%1.5%0.55%
May 202674.2%9.7%7.9%3.5%2.9%1.3%0.46%
Jun 202670.6%10.8%8.8%3.9%3.9%1.4%0.51%
Jul 202675.6%9.9%6.5%3.6%2.9%1.1%0.47%
Aug 202674.8%9.3%7.6%3.4%3.4%1%0.45%
Sep 202674.2%11.4%6.2%3.3%3.3%1%0.67%

  1. 1.NexGard

    74.2%

    Held 1st. 43K estimated branded searches, +22.2% vs prior month. Share -0.6 points.

  2. 2.Bravecto

    11.4%

    Held 2nd. 6.6K estimated branded searches, +50% vs prior month. Share +2 points.

  3. 3.Frontline

    6.2%

    Held 3rd. 3.6K estimated branded searches, 0% vs prior month. Share -1.4 points.

  4. 4.Drontal

    3.3%

    Held 4th. 1.9K estimated branded searches, +18.8% vs prior month. Share -0.1 points.

  5. 5.Simparica

    3.3%

    Held 5th. 1.9K estimated branded searches, +18.8% vs prior month. Share -0.1 points.

  6. 6.Capstar

    1%

    Held 6th. 590 estimated branded searches, +22.9% vs prior month. Share 0 points.

  7. 7.Seresto

    0.67%

    Held 7th. 390 estimated branded searches, +85.7% vs prior month. Share +0.2 points.

Compare popularity between Seresto and its closest rivals

Every comparison with Seresto

6 comparisons

How has branded search demand for Seresto changed in Australia over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Seresto in Australia held steady at 390.
  • Across the 12 months ending September 2026, Seresto’s share of searches among flea and worm treatment brands in Australia held steady, from 0.69% to 0.67%.

How did search popularity change for Australia flea and worm treatment brands in September 2026?

5 changes

  1. In September 2026, Bravecto gained share of searches among flea and worm treatment brands in Australia, from 9.3% to 11.4%.

  2. In September 2026, Frontline lost share of searches among flea and worm treatment brands in Australia, from 7.6% to 6.2%.

  3. In September 2026, NexGard lost share of searches among flea and worm treatment brands in Australia, from 74.8% to 74.2%.

  4. Drontal’s share of searches among flea and worm treatment brands in Australia has lost ground for 3 months in a row, from 3.9% to 3.3% in September 2026.

  5. Estimated monthly branded searches for Simparica in Australia fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

How are Seresto’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Seresto’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • seresto

How the Brand Demand Index is measured

Who owns Seresto?

Seresto is owned by Elanco Animal Health Incorporated. Brandwave also tracks Capstar, owned by the same company, in Australia.

Do you work for Seresto? To request corrections or removal please contact us via our support page and we will be happy to assist.

Creator with pink hair and a pink jacket

Is Seresto your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free