How popular isMimco?
In September 2026, people searched for Mimco by name about 27,100 times in Australia, about the same as the previous year. These searches made up 5.5% of all Australia handbag brand searches, placing Mimco seventh out of 17 brands. When we asked both ChatGPT and Google AI Overviews about handbag brands, Mimco appeared in two of the five answers and was the 12th most recommended of the 17.
Mimco is the seventh most searched of 17 competitors and the 12th most recommended in AI answers.
CoachShare of searches 33.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
Louis VuittonShare of searches 12.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
GucciShare of searches 8.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 11th
LongchampShare of searches 8.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 13th
MimcoShare of searches 5.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 12th
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Top handbag brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Mimco was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Mimco is the 12th most recommended of the 17.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Oroton1st- Louis Vuitton2nd
Status Anxiety3rd
The Horse4th- Coach5th
Sans Beast6th
Guess7th- +3 more
- Gucci11th
- Mimco12th
- Longchamp13th
- +4 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Coach3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Oroton3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Louis Vuitton2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Mimco2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Louenhide2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Status Anxiety2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- The Horse2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
St. Agni2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Prene2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Sans Beast2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about handbag brands
5 answers
Asked ChatGPT
“What are the best handbag brands in Australia?”
Asked ChatGPT
“Which designer handbag brand is worth buying?”
Asked ChatGPT
“What are good Australian handbag brands?”
Searched Google, AI Overview
“handbags”
Searched Google, AI Overview
“designer handbags”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Which handbag brands compete with Mimco?
Share of searches by month for Coach, Louis Vuitton, Gucci, Longchamp, Guess, Oroton, Mimco, Michael Kors, Prada, Kate Spade, Louenhide. The figures are in the table below the chart.
View monthly share of searches table
| Month | Coach | Louis Vuitton | Gucci | Longchamp | Guess | Oroton | Mimco | Michael Kors | Prada | Kate Spade | Louenhide | Status Anxiety | Marc Jacobs | The Horse | St. Agni | Prene | Sans Beast |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25% | 16.8% | 9.2% | 9.2% | 6.1% | 7.5% | 6.1% | 4.1% | 4.1% | 2.2% | 2.7% | 1.8% | 1.5% | 1.5% | 0.66% | 0.82% | 0.54% |
| Nov 2025 | 28% | 12.5% | 6.9% | 8.4% | 6.9% | 8.4% | 6.9% | 4.6% | 3.8% | 2.5% | 3.8% | 2% | 1.7% | 1.7% | 0.61% | 0.91% | 0.61% |
| Dec 2025 | 29.9% | 13.5% | 6% | 9% | 7.4% | 9% | 6% | 4% | 3.3% | 2.2% | 3.3% | 1.8% | 1.5% | 1.5% | 0.54% | 0.65% | 0.43% |
| Jan 2026 | 28.4% | 15.5% | 7% | 10.4% | 5.7% | 7% | 5.7% | 3.8% | 3.8% | 2.1% | 3.8% | 1.7% | 1.4% | 1.7% | 0.76% | 0.76% | 0.61% |
| Feb 2026 | 28.7% | 15.8% | 8.6% | 8.6% | 5.8% | 7.1% | 5.8% | 3.2% | 3.9% | 2.1% | 3.9% | 1.7% | 1.4% | 1.4% | 0.76% | 0.76% | 0.63% |
| Mar 2026 | 31.1% | 14% | 7.6% | 9.3% | 5.1% | 7.6% | 6.3% | 2.8% | 4.2% | 1.9% | 3.4% | 1.9% | 1.2% | 1.5% | 0.67% | 0.67% | 0.67% |
| Apr 2026 | 31.4% | 14.1% | 7.7% | 7.7% | 5.2% | 7.7% | 6.3% | 3.4% | 4.2% | 2.3% | 3.4% | 1.9% | 1.3% | 1.5% | 0.67% | 0.67% | 0.56% |
| May 2026 | 29.4% | 13.2% | 8.8% | 8.8% | 5.9% | 8.8% | 5.9% | 3.2% | 3.9% | 2.2% | 3.2% | 1.8% | 1.4% | 1.4% | 0.78% | 0.63% | 0.52% |
| Jun 2026 | 38.3% | 11.5% | 6.3% | 7.7% | 5.2% | 7.7% | 5.2% | 3.4% | 3.4% | 2.3% | 2.8% | 1.5% | 1.3% | 1.5% | 0.55% | 0.69% | 0.55% |
| Jul 2026 | 38.1% | 11.5% | 7.7% | 9.4% | 5.1% | 6.3% | 5.1% | 3.4% | 3.4% | 1.9% | 2.3% | 1.5% | 1.3% | 1.3% | 0.68% | 0.55% | 0.46% |
| Aug 2026 | 35.3% | 13% | 7.1% | 8.7% | 5.8% | 7.1% | 4.8% | 3.9% | 3.9% | 2.1% | 2.6% | 1.4% | 1.2% | 1.4% | 0.63% | 0.51% | 0.42% |
| Sep 2026 | 33.4% | 12.3% | 8.2% | 8.2% | 6.7% | 6.7% | 5.5% | 4.5% | 3.7% | 2.5% | 2.5% | 1.6% | 1.3% | 1.3% | 0.73% | 0.49% | 0.39% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 33.4% | 165K | -17.9% | -1.9 points | |
| 2, held 2nd | 12.3% | 60.5K | -18.2% | -0.8 points | |
| 3, moved from 4th to 3rd | 8.2% | 40.5K | 0% | +1.1 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 8.2% | 40.5K | -18.2% | -0.5 pointsmoved from 3rd to 4th | |
| 5, moved from 6th to 5th | 6.7% | 33.1K | 0% | +0.9 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 6.7% | 33.1K | -18.3% | -0.4 pointsmoved from 5th to 6th | |
| 7, held 7th | 5.5% | 27.1K | 0% | +0.7 points | |
| 8, held 8th | 4.5% | 22.2K | 0% | +0.6 points | |
| 9, held 9th | 3.7% | 18.1K | -18.5% | -0.2 points | |
| 10, moved from 11th to 10th | 2.5% | 12.1K | 0% | +0.3 pointsmoved from 11th to 10th | |
| 11, moved from 10th to 11th | 2.5% | 12.1K | -18.2% | -0.2 pointsmoved from 10th to 11th | |
| 12, held 12th | 1.6% | 8.1K | 0% | +0.2 points | |
| 13, moved from 14th to 13th | 1.3% | 6.6K | 0% | +0.2 pointsmoved from 14th to 13th | |
| 14, moved from 13th to 14th | 1.3% | 6.6K | -18.5% | -0.1 pointsmoved from 13th to 14th | |
| 15, held 15th | 0.73% | 3.6K | 0% | +0.1 points | |
| 16, held 16th | 0.49% | 2.4K | -17.2% | 0 points | |
| 17, held 17th | 0.39% | 1.9K | -20.8% | 0 points |
1.
Coach33.4%
Held 1st. 165K estimated branded searches, -17.9% vs prior month. Share -1.9 points.
12.3%
Held 2nd. 60.5K estimated branded searches, -18.2% vs prior month. Share -0.8 points.
3.
Gucci8.2%
Moved from 4th to 3rd. 40.5K estimated branded searches, 0% vs prior month. Share +1.1 points.
8.2%
Moved from 3rd to 4th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.5 points.
5.
Guess6.7%
Moved from 6th to 5th. 33.1K estimated branded searches, 0% vs prior month. Share +0.9 points.
6.
Oroton6.7%
Moved from 5th to 6th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.4 points.
7.
Mimco5.5%
Held 7th. 27.1K estimated branded searches, 0% vs prior month. Share +0.7 points.
4.5%
Held 8th. 22.2K estimated branded searches, 0% vs prior month. Share +0.6 points.
9.
Prada3.7%
Held 9th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.2 points.
10.
Kate Spade2.5%
Moved from 11th to 10th. 12.1K estimated branded searches, 0% vs prior month. Share +0.3 points.
11.
Louenhide2.5%
Moved from 10th to 11th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
1.6%
Held 12th. 8.1K estimated branded searches, 0% vs prior month. Share +0.2 points.
13.
Marc Jacobs1.3%
Moved from 14th to 13th. 6.6K estimated branded searches, 0% vs prior month. Share +0.2 points.
14.
The Horse1.3%
Moved from 13th to 14th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.1 points.
15.
St. Agni0.73%
Held 15th. 3.6K estimated branded searches, 0% vs prior month. Share +0.1 points.
16.
Prene0.49%
Held 16th. 2.4K estimated branded searches, -17.2% vs prior month. Share 0 points.
17.
Sans Beast0.39%
Held 17th. 1.9K estimated branded searches, -20.8% vs prior month. Share 0 points.
St. Agni sells other things too, so only its searches that name this product count here, like “st agni bag”.
Compare popularity between Mimco and its closest rivals
Every comparison with Mimco
11 comparisons
How has branded search demand for Mimco changed in Australia over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Mimco in Australia held steady at 27.1K.
- Across the 12 months ending September 2026, Mimco’s share of searches among handbag brands in Australia decreased from 6.1% to 5.5%.
- Across the 12 months ending September 2026, Mimco’s share of searches among handbag brands in Australia peaked at 6.9% in November 2025 and was lowest at 4.8% in August 2026.
How did search popularity change for Australia handbag brands in September 2026?
6 changes
In September 2026, Gucci overtook Longchamp to rank 3rd among handbag brands in Australia, with 8.2% of the searches.
In September 2026, Guess overtook Oroton to rank 5th among handbag brands in Australia, with 6.7% of the searches.
In September 2026, Mimco gained share of searches among handbag brands in Australia, from 4.8% to 5.5%.
In September 2026, Michael Kors gained share of searches among handbag brands in Australia, from 3.9% to 4.5%.
In September 2026, Coach lost share of searches among handbag brands in Australia, from 35.3% to 33.4%.
In September 2026, Louis Vuitton lost share of searches among handbag brands in Australia, from 13% to 12.3%.
How are Mimco’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Mimco’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- mimco bag
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