--- title: "Give your AI the whole story" description: "Connect Claude, ChatGPT or Copilot to Brandwave and ask what you spent, what ran and what moved after it. The answers come from your whole marketing record. Developers get the same access through the HTTP API. A connected client can read activity, spend, outcomes and brand signals together and change the record. Every plan includes both." canonical: "https://gobrandwave.com/solutions/mcp-and-api" publisher: "Brandwave" --- # Give your AI the whole story Connect Claude, ChatGPT or Copilot to Brandwave and ask what you spent, what ran and what moved after it. The answers come from your whole marketing record. Developers get the same access through the HTTP API. A connected client can read activity, spend, outcomes and brand signals together and change the record. Every plan includes both. ## Key facts - **Named compatible clients**: Claude, ChatGPT, Copilot - **Protocol**: MCP (Model Context Protocol); any MCP client can connect - **Brandwave’s own AI**: None. You bring the AI; Brandwave provides the marketing record it works from. - **Dashboard required**: No. Brandwave can be used fully headlessly from a compatible AI client. - **Developer surfaces**: The MCP server and the HTTP API, both documented in the docs. ## Give your AI the whole story Connect Claude, ChatGPT or Copilot to Brandwave and ask what you spent, what ran and what moved after it. The answers come from your whole marketing record. Developers get the same access through the HTTP API. ## Answers that come with receipts Ask a plain question and your AI checks what ran, what it cost and what moved after it, then tells you where each number came from. It’s the evidence you need when your boss asks whether it worked. ## Let your AI do the busy work Hand it the events spreadsheet, the media plan or last quarter’s wrap-up doc and ask it to log all of it. Everything it adds shows up in the Brandwave app straight away, and anything you change in the app is there the next time you ask. ## Ask your AI about your marketing Connect Claude, ChatGPT, Copilot or any other MCP client and it reads activity, spend, outcomes and brand signals side by side. ## Everything your AI needs to know Ask about anything in your marketing record. Your AI sees what you ran and spent, what happened after, and how your brand is tracking. - **Activity & spend**: What ran, when it ran and what it cost, across every channel, on one timeline. - **Outcomes**: Traffic, conversions and the success metrics you choose, lined up with the activity that came before. - **Brand signals**: Branded search and Share of Search, so your AI can see movement that clicks miss. ## Build on the same record Connect any MCP client or agent, or call the HTTP API from your own apps, automations and reports. Both come with every plan. - [MCP server](/docs/mcp-server/overview): Connect any MCP client or agent to your Brandwave account. - [HTTP API](/docs/api-reference/overview): Use your marketing record in your own applications, automations and internal tools. ## Questions you might have ### What is the Brandwave MCP server? The Brandwave MCP server lets an MCP client such as Claude, ChatGPT or Copilot manage your Brandwave account and read your marketing record of activity, spend, outcomes and brand signals. Every plan includes it, along with the HTTP API. ### Does Brandwave have its own AI? No. You bring the AI. Brandwave gives ChatGPT, Claude, Copilot or another compatible assistant access to your marketing record, so you can keep using the model and workflow you already prefer. ### Can I connect ChatGPT, Claude or Copilot? Yes. Brandwave connects compatible AI clients through MCP, including ChatGPT, Claude and Copilot. Once connected, they can work with the same Brandwave marketing record. ### Can I use Brandwave without opening the dashboard? Yes. Everything you can do in the app you can do from a compatible MCP client or the HTTP API. ### What can a connected client do with Brandwave? It can manage your account and read your whole marketing record. It can log activities and spend, add campaigns, record customer answers, compare channels and campaigns, and read the timeline, outcomes and brand demand. ### What marketing information can a client read? Your AI can work with the marketing information in your Brandwave record, including activity, spend, outcomes and brand signals. Bringing that context together means it can work across the whole program instead of reasoning from isolated dashboards or exports. ### Do I need to know what MCP is? No. MCP, or Model Context Protocol, is simply the standard that lets compatible AI tools connect to Brandwave and work with your marketing record. You do not need to understand the technology behind it to use Brandwave from your AI. ### Can we build our own tools on top of Brandwave? Yes. Brandwave provides an MCP server and HTTP API for teams that want to use their marketing record in custom agents, applications, automations or internal workflows. ## Cite this page Brandwave. "Give your AI the whole story". https://gobrandwave.com/solutions/mcp-and-api This page is also available as HTML at https://gobrandwave.com/solutions/mcp-and-api. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.