---
title: "Spark New Zealand brands and Share of Search"
description: "New Zealand telecommunications and digital services company."
canonical: "https://gobrandwave.com/graph/nz/companies/spark"
publisher: "Brandwave"
---

# Spark New Zealand brands and Share of Search

New Zealand telecommunications and digital services company.

## Key facts

- **Company**: Spark New Zealand
- **Legal name**: Spark New Zealand Limited
- **Market**: New Zealand
- **Brands tracked**: 2
- **Measured through**: Aug 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Spark | Mobile and broadband providers | 2 | 20.4% | 49.5K |
| Skinny | Mobile and broadband providers | 4 | 7.4% | 18.1K |

- [Spark](/graph/nz/brands/spark)
- [Skinny](/graph/nz/brands/skinny)

## Brand competitors

- [One NZ](/graph/nz/brands/one-nz): Mobile and broadband providers: 55.5%, rank 1
- [2degrees](/graph/nz/brands/2degrees): Mobile and broadband providers: 16.7%, rank 3

## How is branded search demand measured?

### Where do these numbers come from?

Brandwave organizes categories, branded terms, and competitor groups using publicly available information about companies and brands. We obtain third-party modeled search-volume estimates from external search-data providers, then store and keep them up to date. Our Marketing Graph shares this curated information with everyone for free. The figures cover Sep 2025 to Aug 2026.

### Can I use the Marketing Graph data?

Yes. Anyone may use, share, adapt, and redistribute data published in the Brandwave Marketing Graph, including for commercial purposes, under the Creative Commons Attribution 4.0 International licence (CC BY 4.0). Give appropriate credit to Brandwave, link to the source page and https://creativecommons.org/licenses/by/4.0/, and indicate if you made changes. This permission covers Brandwave’s published compilation and measurements; it does not grant rights to third-party trademarks or logos. Automated access must use the public pages or API and respect published rate limits.

### Does appearing here mean a company uses Brandwave?

Not necessarily. Brandwave maintains these brand profiles using publicly available information and data sources. Brandwave never exposes private customer data publicly.

## Cite this page

Brandwave. "Spark New Zealand brands and Share of Search". https://gobrandwave.com/graph/nz/companies/spark

This page is also available as HTML at https://gobrandwave.com/graph/nz/companies/spark. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.