---
title: "Foodstuffs brands and Share of Search"
description: "A grocery cooperative owned by the storeowners themselves. It is two separate companies, Foodstuffs North Island and Foodstuffs South Island, and each runs New World, PAK’nSAVE, and Four Square stores in its own half of the country."
canonical: "https://gobrandwave.com/graph/nz/companies/foodstuffs"
publisher: "Brandwave"
---

# Foodstuffs brands and Share of Search

A grocery cooperative owned by the storeowners themselves. It is two separate companies, Foodstuffs North Island and Foodstuffs South Island, and each runs New World, PAK’nSAVE, and Four Square stores in its own half of the country.

## Key facts

- **Company**: Foodstuffs
- **Legal name**: Foodstuffs North Island Limited and Foodstuffs South Island Limited
- **Market**: New Zealand
- **Brands tracked**: 3
- **Measured through**: Aug 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| New World | Supermarkets | 3 | 28.6% | 368K |
| Four Square | Supermarkets | 4 | 1.4% | 18.1K |
| PAK’nSAVE | Supermarkets | 2 | 35% | 450K |

- [New World](/graph/nz/brands/new-world)
- [Four Square](/graph/nz/brands/four-square)
- [PAK’nSAVE](/graph/nz/brands/paknsave)

## Brand competitors

- [Woolworths](/graph/nz/brands/woolworths-nz): Supermarkets: 35%, rank 1

## How is branded search demand measured?

### Where do these numbers come from?

Brandwave organizes categories, branded terms, and competitor groups using publicly available information about companies and brands. We obtain third-party modeled search-volume estimates from external search-data providers, then store and keep them up to date. Our Marketing Graph shares this curated information with everyone for free. The figures cover Sep 2025 to Aug 2026.

### Can I use the Marketing Graph data?

Yes. Anyone may use, share, adapt, and redistribute data published in the Brandwave Marketing Graph, including for commercial purposes, under the Creative Commons Attribution 4.0 International licence (CC BY 4.0). Give appropriate credit to Brandwave, link to the source page and https://creativecommons.org/licenses/by/4.0/, and indicate if you made changes. This permission covers Brandwave’s published compilation and measurements; it does not grant rights to third-party trademarks or logos. Automated access must use the public pages or API and respect published rate limits.

### Does appearing here mean a company uses Brandwave?

Not necessarily. Brandwave maintains these brand profiles using publicly available information and data sources. Brandwave never exposes private customer data publicly.

## Cite this page

Brandwave. "Foodstuffs brands and Share of Search". https://gobrandwave.com/graph/nz/companies/foodstuffs

This page is also available as HTML at https://gobrandwave.com/graph/nz/companies/foodstuffs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.