---
title: "Supermarkets in New Zealand: Share of Search"
description: "Share of Search among Woolworths, PAK’nSAVE, New World and Four Square in New Zealand, using the same methodology, market, and reporting period."
canonical: "https://gobrandwave.com/graph/nz/categories/supermarkets"
publisher: "Brandwave"
---

# Supermarkets in New Zealand: Share of Search

Share of Search among Woolworths, PAK’nSAVE, New World and Four Square in New Zealand, using the same methodology, market, and reporting period.

## Key facts

- **Competitive set**: Supermarkets
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: Woolworths, 35%

## Which brand has the highest Share of Search among New Zealand supermarkets?

- Woolworths holds the highest estimated Share of Search among New Zealand supermarkets, at 35% in August 2026.
- Woolworths and PAK’nSAVE were within 0.5 percentage points of each other among New Zealand supermarkets in August 2026, at 35% and 35%.
- Woolworths’ estimated Share of Search among New Zealand supermarkets increased from 26.4% in September 2025 to 35% in August 2026.
- PAK’nSAVE’s estimated Share of Search among New Zealand supermarkets decreased from 39.4% in September 2025 to 35% in August 2026.
- New World’s estimated Share of Search among New Zealand supermarkets decreased from 32.2% in September 2025 to 28.6% in August 2026.
- Four Square’s estimated Share of Search among New Zealand supermarkets decreased from 1.9% in September 2025 to 1.4% in August 2026.
- PAK’nSAVE’s estimated Share of Search among New Zealand supermarkets peaked at 41.9% in October 2025 and was lowest at 34.4% in February 2026.
- New World’s estimated Share of Search among New Zealand supermarkets peaked at 32.2% in September 2025 and was lowest at 26.1% in November 2025.
- Four Square’s estimated Share of Search among New Zealand supermarkets peaked at 3.1% in February 2026 and was lowest at 1.4% in August 2026.
- Woolworths rose from 3rd to 1st among New Zealand supermarkets between September 2025 and August 2026.
- PAK’nSAVE fell from 1st to 2nd among New Zealand supermarkets between September 2025 and August 2026.
- New World fell from 2nd to 3rd among New Zealand supermarkets between September 2025 and August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Woolworths | 35% | 450K | +22.3% | Woolworths New Zealand |
| 2 | PAK’nSAVE | 35% | 450K | 0.0% | Foodstuffs |
| 3 | New World | 28.6% | 368K | 0.0% | Foodstuffs |
| 4 | Four Square | 1.4% | 18.1K | -18.5% | Foodstuffs |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Sep 2025 | PAK’nSAVE | 450K | 39.4% | 1 |
| Sep 2025 | New World | 368K | 32.2% | 2 |
| Sep 2025 | Woolworths | 301K | 26.4% | 3 |
| Sep 2025 | Four Square | 22.2K | 1.9% | 4 |
| Oct 2025 | PAK’nSAVE | 550K | 41.9% | 1 |
| Oct 2025 | Woolworths | 368K | 28% | 2 |
| Oct 2025 | New World | 368K | 28% | 3 |
| Oct 2025 | Four Square | 27.1K | 2.1% | 4 |
| Nov 2025 | PAK’nSAVE | 550K | 39% | 1 |
| Nov 2025 | Woolworths | 450K | 31.9% | 2 |
| Nov 2025 | New World | 368K | 26.1% | 3 |
| Nov 2025 | Four Square | 40.5K | 2.9% | 4 |
| Dec 2025 | PAK’nSAVE | 673K | 36.9% | 1 |
| Dec 2025 | Woolworths | 550K | 30.2% | 2 |
| Dec 2025 | New World | 550K | 30.2% | 3 |
| Dec 2025 | Four Square | 49.5K | 2.7% | 4 |
| Jan 2026 | PAK’nSAVE | 550K | 39% | 1 |
| Jan 2026 | Woolworths | 450K | 31.9% | 2 |
| Jan 2026 | New World | 368K | 26.1% | 3 |
| Jan 2026 | Four Square | 40.5K | 2.9% | 4 |
| Feb 2026 | Woolworths | 450K | 34.4% | 1 |
| Feb 2026 | PAK’nSAVE | 450K | 34.4% | 2 |
| Feb 2026 | New World | 368K | 28.1% | 3 |
| Feb 2026 | Four Square | 40.5K | 3.1% | 4 |
| Mar 2026 | PAK’nSAVE | 550K | 37.1% | 1 |
| Mar 2026 | Woolworths | 450K | 30.3% | 2 |
| Mar 2026 | New World | 450K | 30.3% | 3 |
| Mar 2026 | Four Square | 33.1K | 2.2% | 4 |
| Apr 2026 | PAK’nSAVE | 550K | 39% | 1 |
| Apr 2026 | Woolworths | 450K | 31.9% | 2 |
| Apr 2026 | New World | 368K | 26.1% | 3 |
| Apr 2026 | Four Square | 40.5K | 2.9% | 4 |
| May 2026 | PAK’nSAVE | 450K | 37.2% | 1 |
| May 2026 | Woolworths | 368K | 30.5% | 2 |
| May 2026 | New World | 368K | 30.5% | 3 |
| May 2026 | Four Square | 22.2K | 1.8% | 4 |
| Jun 2026 | PAK’nSAVE | 450K | 39.4% | 1 |
| Jun 2026 | Woolworths | 368K | 32.2% | 2 |
| Jun 2026 | New World | 301K | 26.4% | 3 |
| Jun 2026 | Four Square | 22.2K | 1.9% | 4 |
| Jul 2026 | PAK’nSAVE | 450K | 37.2% | 1 |
| Jul 2026 | Woolworths | 368K | 30.5% | 2 |
| Jul 2026 | New World | 368K | 30.5% | 3 |
| Jul 2026 | Four Square | 22.2K | 1.8% | 4 |
| Aug 2026 | Woolworths | 450K | 35% | 1 |
| Aug 2026 | PAK’nSAVE | 450K | 35% | 2 |
| Aug 2026 | New World | 368K | 28.6% | 3 |
| Aug 2026 | Four Square | 18.1K | 1.4% | 4 |

## What is being compared

- **Four Square**: Measured through “four square”. Because “four square” can also be used outside the brand context, this term may include some unrelated search activity and should be interpreted with caution.
- **New World**: Measured through “new world”. Because “new world” can also be used outside the brand context, this term may include some unrelated search activity and should be interpreted with caution.
- **PAK’nSAVE**: Measured through “pak n save”, a category-specific branded term.
- **Woolworths**: Measured through “woolworths”. Because “woolworths” can also be used outside the brand context, this term may include some unrelated search activity and should be interpreted with caution.

- [Four Square](/graph/nz/brands/four-square)
- [New World](/graph/nz/brands/new-world)
- [PAK’nSAVE](/graph/nz/brands/paknsave)
- [Woolworths](/graph/nz/brands/woolworths-nz)

## How is branded search demand measured?

### Where do these numbers come from?

Brandwave organizes categories, branded terms, and competitor groups using publicly available information about companies and brands. We obtain third-party modeled search-volume estimates from external search-data providers, then store and keep them up to date. Our Marketing Graph shares this curated information with everyone for free. The figures cover Sep 2025 to Aug 2026.

### Can I use the Marketing Graph data?

Yes. Anyone may use, share, adapt, and redistribute data published in the Brandwave Marketing Graph, including for commercial purposes, under the Creative Commons Attribution 4.0 International licence (CC BY 4.0). Give appropriate credit to Brandwave, link to the source page and https://creativecommons.org/licenses/by/4.0/, and indicate if you made changes. This permission covers Brandwave’s published compilation and measurements; it does not grant rights to third-party trademarks or logos. Automated access must use the public pages or API and respect published rate limits.

### What exactly is being compared?

We estimate branded-search demand in New Zealand for Four Square, New World, PAK’nSAVE and Woolworths using modeled search-volume estimates for each brand’s name or related terms. This approach has limitations, but it provides a directional view of relative branded-search interest and how it changes over time.

### Is Share of Search the same as market share?

No, Share of Search compares a brand’s estimated search volume with the estimated search volume of other brands in the same group. It measures searches for branded terms, not purchases, so it is not the same as market share, revenue share, or customer share. A brand might have a high Share of Search but still sell less than a competitor, and brands that people buy out of habit might be searched for less than brands people are still considering. Branded-search demand can provide an early signal that interest in a brand is changing. Watching for sustained shifts can help you spot trends sooner, but the metric does not establish what will happen to revenue.

### How reliable are modeled search volumes?

These numbers are estimates and should be seen as a general trend, not an exact count. The figures show rounded monthly search volumes, and a single month’s result might change for reasons unrelated to the brand. Smaller brands are rounded more roughly than larger ones. Search volume estimates searches, not unique people. The real value of these figures is in comparison: every brand in the group is measured the same way, in the same market, and in the same month. This means the differences between brands, and how those differences change over time, are more meaningful than any single number.

### Does a rise in branded searches mean a campaign worked?

Not always. It depends on what your campaign was meant to do. Our public marketing data shows when branded search demand changes, but it doesn’t tell you why. Branded search volume can rise or fall for many reasons. For example, a competitor’s campaign, a news story, a price change, the season, or more people shopping in your category can all play a part. Checking the timing of these changes can give you useful clues, so it helps to see what else was happening at the same time. Brandwave lets you track all your marketing activity and branded search volume together on one timeline, making this much easier.

### Does appearing here mean a company uses Brandwave?

Not necessarily. Brandwave maintains these brand profiles using publicly available information and data sources. Brandwave never exposes private customer data publicly.

## Cite this page

Brandwave. "Supermarkets in New Zealand: Share of Search". https://gobrandwave.com/graph/nz/categories/supermarkets

This page is also available as HTML at https://gobrandwave.com/graph/nz/categories/supermarkets. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.