---
title: "Brandwave Marketing Graph"
description: "Free public data on estimated branded-search demand. Brandwave tracks 12 brands across 3 competitive sets in New Zealand, using third-party modeled search-volume data and measuring every brand in a comparison set the same way so their Share of Search can be compared consistently. Anyone may use, adapt, redistribute, and use the data commercially under CC BY 4.0 with attribution."
canonical: "https://gobrandwave.com/graph"
publisher: "Brandwave"
---

# Brandwave Marketing Graph

Free public data on estimated branded-search demand. Brandwave tracks 12 brands across 3 competitive sets in New Zealand, using third-party modeled search-volume data and measuring every brand in a comparison set the same way so their Share of Search can be compared consistently. Anyone may use, adapt, redistribute, and use the data commercially under CC BY 4.0 with attribution.

## Key facts

- **Access**: Public and free; any use with attribution under CC BY 4.0
- **Markets covered**: 1
- **Brands tracked**: 12
- **Competitive sets tracked**: 3
- **Multi-brand companies**: 2
- **Latest measurement month**: Aug 2026
- **Measure**: Share of Search within a defined competitive set
- **History**: Twelve months of estimated monthly branded-search demand

## Largest movements across the graph

| Brand | Market | Competitive set | Movement | Change | Month |
| --- | --- | --- | --- | --- | --- |
| One NZ | New Zealand | Mobile and broadband providers | Share of Search gain | +5.1 pts | Aug 2026 |
| Woolworths | New Zealand | Supermarkets | Share of Search gain | +4.5 pts | Aug 2026 |
| Spark | New Zealand | Mobile and broadband providers | Share of Search loss | -2.3 pts | Aug 2026 |
| PAK’nSAVE | New Zealand | Supermarkets | Share of Search loss | -2.3 pts | Aug 2026 |

These describe what changed and when, not why. Share movement is measured in percentage points against the prior month inside a brand’s own competitive set; demand movement is the percent change in estimated branded searches across the measured window.

## Regions covered

| Region | Brands | Multi-brand companies | Competitive sets | Measured through |
| --- | --- | --- | --- | --- |
| New Zealand | 12 | 2 | 3 | Aug 2026 |

- [New Zealand](/graph/nz): 12 brands across 3 competitive sets.

## What the Marketing Graph is for

Branded-search demand can provide an early signal that interest in a brand is changing. Comparing it across a defined set of competitors shows which brands are attracting search activity, and how that activity changes over time.

Brandwave publishes this openly so marketers can see the demand around competing brands without buying a subscription. Appearing here does not mean a company is a Brandwave customer.

## Cite this page

Brandwave. "Brandwave Marketing Graph". https://gobrandwave.com/graph

This page is also available as HTML at https://gobrandwave.com/graph. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.