--- title: "YETI vs Zojirushi: Which is searched more in the United States?" description: "Is YETI or Zojirushi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Water bottle brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/yeti-vs-zojirushi" publisher: "Brandwave" --- # YETI vs Zojirushi: Which is searched more in the United States? Is YETI or Zojirushi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Water bottle brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: YETI and Zojirushi - **Competitive set**: Water bottle brands - **Market**: United States - **Month measured**: Sep 2026 - **YETI Share of Search**: 3.6% - **Zojirushi Share of Search**: 0.32% ## Is YETI or Zojirushi more popular in search? - In September 2026, YETI had more branded searches than Zojirushi among water bottle brands in the United States. YETI had about 74,000 branded searches, while Zojirushi had 6,600. YETI made up 3.6% of all water bottle brand searches we track, and Zojirushi accounted for 0.32%. - YETI was ahead of Zojirushi in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, YETI’s share of searches among water bottle brands in the United States moved from 2.9% to 3.6%, and its estimated monthly branded searches moved from 60.5K to 74K. - Across the 12 months ending September 2026, Zojirushi’s share of searches among water bottle brands in the United States moved from 0.26% to 0.32%, and its estimated monthly branded searches moved from 5.4K to 6.6K. ## Top water bottle brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, YETI was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Zojirushi did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Hydro Flask | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Owala | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | YETI | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Nalgene | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Stanley | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Klean Kanteen | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | CamelBak | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | BrüMate | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Simple Modern | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Contigo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Thermos | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Zojirushi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | LARQ | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about water bottle brands - Asked ChatGPT "Which water bottle should I buy?": 1. Owala, 2. Hydro Flask, 3. Nalgene - Asked ChatGPT "What are the best water bottle brands?": 1. Hydro Flask, 2. Owala, 3. YETI, 4. Stanley, 5. Nalgene, 6. Klean Kanteen, 7. CamelBak - Asked ChatGPT "What is the best insulated water bottle?": 1. Hydro Flask, 2. Owala, 3. YETI, 4. Stanley - Searched Google, AI Overview "water bottle": 1. Hydro Flask, 2. Owala, 3. YETI, 4. Nalgene - Searched Google, AI Overview "best water bottle": 1. Hydro Flask, 2. Owala, 3. YETI, 4. Nalgene, 5. Stanley Not named in any answer: BrüMate, Simple Modern, Contigo, Thermos, Zojirushi and LARQ. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States water bottle brands in September 2026? - In September 2026, YETI rose from 6th to 4th among water bottle brands in the United States. - Estimated monthly branded searches for Zojirushi in the United States rose 22.2% over 12 measured months, from 5.4K to 6.6K in September 2026. ## Month by month | Month | YETI estimated searches | YETI Share of Search | YETI rank | Zojirushi estimated searches | Zojirushi Share of Search | Zojirushi rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.5K | 2.9% | 6 | 5.4K | 0.26% | 12 | | Nov 2025 | 110K | 3.9% | 5 | 5.4K | 0.19% | 12 | | Dec 2025 | 165K | 6.2% | 4 | 8.1K | 0.3% | 12 | | Jan 2026 | 90.5K | 4.4% | 4 | 6.6K | 0.32% | 12 | | Feb 2026 | 74K | 4.4% | 4 | 4.4K | 0.26% | 12 | | Mar 2026 | 74K | 3.6% | 4 | 4.4K | 0.22% | 12 | | Apr 2026 | 74K | 3.7% | 4 | 4.4K | 0.22% | 12 | | May 2026 | 90.5K | 5% | 4 | 4.4K | 0.24% | 12 | | Jun 2026 | 90.5K | 5% | 4 | 6.6K | 0.36% | 12 | | Jul 2026 | 90.5K | 3.6% | 5 | 6.6K | 0.26% | 12 | | Aug 2026 | 90.5K | 3.7% | 6 | 9.9K | 0.41% | 12 | | Sep 2026 | 74K | 3.6% | 4 | 6.6K | 0.32% | 12 | ## How each brand is measured Brandwave collects information about searches that people make online using YETI’s and Zojirushi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **YETI**: Measured on the search term “yeti tumbler”. - **Zojirushi**: Measured on the search term “zojirushi water bottle”. - [YETI profile](/demand/us/brands/yeti) - [Zojirushi profile](/demand/us/brands/zojirushi) - [All water bottle brands in the United States](/demand/us/categories/us-water-bottle-brands): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is YETI or Zojirushi more popular in search? In September 2026, YETI had more branded searches than Zojirushi among water bottle brands in the United States. YETI had about 74,000 branded searches, while Zojirushi had 6,600. YETI made up 3.6% of all water bottle brand searches we track, and Zojirushi accounted for 0.32%. ## Cite this page Brandwave. "YETI vs Zojirushi: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/yeti-vs-zojirushi This page is also available as HTML at https://gobrandwave.com/demand/us/compare/yeti-vs-zojirushi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.