--- title: "USAJOBS vs ZipRecruiter: Which is searched more in the United States?" description: "Is USAJOBS or ZipRecruiter more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Job boards set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/usajobs-vs-ziprecruiter" publisher: "Brandwave" --- # USAJOBS vs ZipRecruiter: Which is searched more in the United States? Is USAJOBS or ZipRecruiter more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Job boards set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: USAJOBS and ZipRecruiter - **Competitive set**: Job boards - **Market**: United States - **Month measured**: Sep 2026 - **USAJOBS Share of Search**: 4.5% - **ZipRecruiter Share of Search**: 3.7% ## Is USAJOBS or ZipRecruiter more popular in search? - In September 2026, USAJOBS had more branded searches than ZipRecruiter among job boards in the United States. USAJOBS had about 1.2 million branded searches, while ZipRecruiter had 1 million. USAJOBS made up 4.5% of all job board searches we track, and ZipRecruiter accounted for 3.7%. - USAJOBS was ahead of ZipRecruiter in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, USAJOBS’s share of searches among job boards in the United States moved from 3% to 4.5%, and its estimated monthly branded searches moved from 823K to 1.2M. - Across the 12 months ending September 2026, ZipRecruiter’s share of searches among job boards in the United States moved from 3% to 3.7%, and its estimated monthly branded searches moved from 823K to 1M. ## Top job boards in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both USAJOBS and ZipRecruiter showed up in all five answers. ZipRecruiter was listed before USAJOBS in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | LinkedIn | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Indeed | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | ZipRecruiter | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Glassdoor | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | USAJOBS | 5th | 3 of 3 | 2 of 2 | 5 of 5 | ## Every AI answer about job boards - Asked ChatGPT "Which job board should I use in the US?": 1. LinkedIn, 2. Indeed, 3. Glassdoor, 4. ZipRecruiter, 5. USAJOBS - Asked ChatGPT "What are the best job boards in the US?": 1. LinkedIn, 2. Indeed, 3. Glassdoor, 4. ZipRecruiter, 5. USAJOBS - Asked ChatGPT "What's the best job board in the US for finding a new job?": 1. LinkedIn, 2. Indeed, 3. Glassdoor, 4. ZipRecruiter, 5. USAJOBS - Searched Google, AI Overview "job search sites": 1. Indeed, 2. LinkedIn, 3. ZipRecruiter, 4. USAJOBS - Searched Google, AI Overview "best job sites": 1. LinkedIn, 2. Indeed, 3. ZipRecruiter, 4. Glassdoor, 5. USAJOBS Brands are listed in the order each answer named them. The answers were collected in United States on October 19, 2026. ## How did search popularity change for United States job boards in September 2026? - Estimated monthly branded searches for USAJOBS in the United States rose 48.2% over 12 measured months, from 823K to 1.2M in September 2026. - Estimated monthly branded searches for ZipRecruiter in the United States rose 21.5% over 12 measured months, from 823K to 1M in September 2026. ## Month by month | Month | USAJOBS estimated searches | USAJOBS Share of Search | USAJOBS rank | ZipRecruiter estimated searches | ZipRecruiter Share of Search | ZipRecruiter rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 823K | 3% | 3 | 823K | 3% | 4 | | Nov 2025 | 823K | 3.3% | 3 | 673K | 2.7% | 4 | | Dec 2025 | 1M | 4.5% | 3 | 673K | 3% | 4 | | Jan 2026 | 1.2M | 4.4% | 3 | 1M | 3.6% | 4 | | Feb 2026 | 1M | 3.7% | 3 | 823K | 3% | 4 | | Mar 2026 | 1.2M | 4.4% | 3 | 1M | 3.6% | 4 | | Apr 2026 | 1.2M | 4.4% | 3 | 1M | 3.6% | 4 | | May 2026 | 1.2M | 4.5% | 3 | 823K | 3% | 4 | | Jun 2026 | 1.2M | 4.5% | 3 | 823K | 3% | 4 | | Jul 2026 | 1.2M | 4.5% | 3 | 823K | 3% | 4 | | Aug 2026 | 1.2M | 4.4% | 3 | 1M | 3.6% | 4 | | Sep 2026 | 1.2M | 4.5% | 3 | 1M | 3.7% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using USAJOBS’s and ZipRecruiter’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **USAJOBS**: Measured on the search term “usajobs”. - **ZipRecruiter**: Measured on the search term “ziprecruiter”. - [USAJOBS profile](/demand/us/brands/usajobs) - [ZipRecruiter profile](/demand/us/brands/ziprecruiter) - [All job boards in the United States](/demand/us/categories/us-job-boards): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is USAJOBS or ZipRecruiter more popular in search? In September 2026, USAJOBS had more branded searches than ZipRecruiter among job boards in the United States. USAJOBS had about 1.2 million branded searches, while ZipRecruiter had 1 million. USAJOBS made up 4.5% of all job board searches we track, and ZipRecruiter accounted for 3.7%. ## Cite this page Brandwave. "USAJOBS vs ZipRecruiter: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/usajobs-vs-ziprecruiter This page is also available as HTML at https://gobrandwave.com/demand/us/compare/usajobs-vs-ziprecruiter. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.