---
title: "Trulia vs Zillow: Which is searched more in United States?"
description: "Which is more popular in search, Trulia or Zillow? Compare estimated monthly branded-search demand and Share of Search inside the Real estate marketplaces set in United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/compare/trulia-vs-zillow"
publisher: "Brandwave"
---

# Trulia vs Zillow: Which is searched more in United States?

Which is more popular in search, Trulia or Zillow? Compare estimated monthly branded-search demand and Share of Search inside the Real estate marketplaces set in United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Trulia and Zillow
- **Competitive set**: Real estate marketplaces
- **Market**: United States
- **Month measured**: Sep 2026
- **Trulia Share of Search**: 2.3%
- **Zillow Share of Search**: 85.8%

## Which is more popular in search, Trulia or Zillow?

- In September 2026, Zillow had more branded searches than Trulia among real estate marketplaces in United States. Zillow was estimated to have 20.4M branded searches compared to Trulia’s 550K, and held an 85.8% Share of Search versus Trulia’s 2.3%.
- Zillow was ahead of Trulia in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Trulia’s estimated Share of Search among real estate marketplaces in United States moved from 2.8% to 2.3%, and its estimated monthly branded searches moved from 673K to 550K.
- Across the 12 months ending September 2026, Zillow’s estimated Share of Search among real estate marketplaces in United States moved from 85.3% to 85.8%, and its estimated monthly branded searches held steady at 20.4M.

## How did search popularity change for United States real estate marketplaces in September 2026?

- Estimated monthly branded searches for Trulia in United States fell 18.3% over 12 measured months, from 673K to 550K in September 2026.

## Month by month

| Month | Trulia estimated searches | Trulia Share of Search | Trulia rank | Zillow estimated searches | Zillow Share of Search | Zillow rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 673K | 2.8% | 4 | 20.4M | 85.3% | 1 |
| Nov 2025 | 550K | 2.8% | 4 | 16.6M | 83.1% | 1 |
| Dec 2025 | 550K | 2.8% | 4 | 16.6M | 85.2% | 1 |
| Jan 2026 | 673K | 2.8% | 4 | 20.4M | 85.3% | 1 |
| Feb 2026 | 673K | 2.8% | 4 | 20.4M | 85.3% | 1 |
| Mar 2026 | 823K | 3.3% | 4 | 20.4M | 82.6% | 1 |
| Apr 2026 | 673K | 2.3% | 4 | 24.9M | 85.8% | 1 |
| May 2026 | 673K | 2.3% | 4 | 24.9M | 85.8% | 1 |
| Jun 2026 | 673K | 2.3% | 4 | 24.9M | 85.8% | 1 |
| Jul 2026 | 673K | 2.3% | 4 | 24.9M | 85.8% | 1 |
| Aug 2026 | 673K | 2.3% | 4 | 24.9M | 85.8% | 1 |
| Sep 2026 | 550K | 2.3% | 4 | 20.4M | 85.8% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Trulia’s and Zillow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Trulia**: Measured on the search term “trulia”.
- **Zillow**: Measured on the search term “zillow”.

- [Trulia profile](/demand/us/brands/trulia)
- [Zillow profile](/demand/us/brands/zillow)
- [All real estate marketplaces in United States](/demand/us/categories/us-real-estate-marketplaces): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Trulia or Zillow?

In September 2026, Zillow had more branded searches than Trulia among real estate marketplaces in United States. Zillow was estimated to have 20.4M branded searches compared to Trulia’s 550K, and held an 85.8% Share of Search versus Trulia’s 2.3%.

## Cite this page

Brandwave. "Trulia vs Zillow: Which is searched more in United States?". https://gobrandwave.com/demand/us/compare/trulia-vs-zillow

This page is also available as HTML at https://gobrandwave.com/demand/us/compare/trulia-vs-zillow. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.