--- title: "Transparent Labs vs Vega: Which is searched more in the United States?" description: "Is Transparent Labs or Vega more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Protein powder brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/transparent-labs-vs-vega-nutrition" publisher: "Brandwave" --- # Transparent Labs vs Vega: Which is searched more in the United States? Is Transparent Labs or Vega more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Protein powder brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Transparent Labs and Vega - **Competitive set**: Protein powder brands - **Market**: United States - **Month measured**: Sep 2026 - **Transparent Labs Share of Search**: 7.4% - **Vega Share of Search**: 4% ## Is Transparent Labs or Vega more popular in search? - In September 2026, Transparent Labs had more branded searches than Vega among protein powder brands in the United States. Transparent Labs had about 27,100 branded searches, while Vega had 14,800. Transparent Labs made up 7.4% of all protein powder brand searches we track, and Vega accounted for 4%. - The lead changed hands 2 times in the 12 months ending September 2026: Vega took it in December 2025, Transparent Labs took it in March 2026. - Across the 12 months ending September 2026, Transparent Labs’ share of searches among protein powder brands in the United States moved from 4.6% to 7.4%, and its estimated monthly branded searches moved from 18.1K to 27.1K. - Across the 12 months ending September 2026, Vega’s share of searches among protein powder brands in the United States moved from 4.6% to 4%, and its estimated monthly branded searches moved from 18.1K to 14.8K. ## Top protein powder brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Transparent Labs was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Vega was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Transparent Labs was listed before Vega in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Optimum Nutrition | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Dymatize | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Transparent Labs | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Vega | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Naked Nutrition | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Orgain | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Isopure | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Ghost | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Momentous | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Clean Simple Eats | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Myprotein | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ryse | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Premier Protein | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Muscle Milk | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Garden of Life | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about protein powder brands - Asked ChatGPT "Which protein powder should I buy?": 1. Optimum Nutrition, 2. Transparent Labs, 3. Vega - Asked ChatGPT "What are the best protein powder brands?": 1. Optimum Nutrition, 2. Dymatize, 3. Transparent Labs, 4. Isopure, 5. Naked Nutrition, 6. Orgain, 7. Momentous - Asked ChatGPT "What is the best tasting protein powder?": 1. Dymatize, 2. Optimum Nutrition, 3. Ghost, 4. Transparent Labs - Searched Google, AI Overview "protein powder": 1. Optimum Nutrition, 2. Vega, 3. Orgain - Searched Google, AI Overview "best protein powder": 1. Optimum Nutrition, 2. Dymatize, 3. Naked Nutrition Not named in any answer: Clean Simple Eats, Myprotein, Ryse, Premier Protein, Muscle Milk and Garden of Life. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States protein powder brands in September 2026? - In September 2026, Vega overtook Naked Nutrition to rank 11th among protein powder brands in the United States, with 4% of the searches. - Estimated monthly branded searches for Transparent Labs in the United States rose 49.7% over 12 measured months, from 18.1K to 27.1K in September 2026. ## Month by month | Month | Transparent Labs estimated searches | Transparent Labs Share of Search | Transparent Labs rank | Vega estimated searches | Vega Share of Search | Vega rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 4.6% | 8 | 18.1K | 4.6% | 9 | | Nov 2025 | 18.1K | 4.3% | 8 | 14.8K | 3.5% | 9 | | Dec 2025 | 14.8K | 4.5% | 9 | 18.1K | 5.5% | 8 | | Jan 2026 | 22.2K | 4.6% | 8 | 22.2K | 4.6% | 9 | | Feb 2026 | 18.1K | 4.4% | 9 | 18.1K | 4.4% | 10 | | Mar 2026 | 22.2K | 4.9% | 8 | 18.1K | 4% | 12 | | Apr 2026 | 27.1K | 6.1% | 8 | 18.1K | 4.1% | 11 | | May 2026 | 27.1K | 6.2% | 8 | 18.1K | 4.1% | 10 | | Jun 2026 | 22.2K | 5.7% | 8 | 14.8K | 3.8% | 12 | | Jul 2026 | 27.1K | 6% | 8 | 12.1K | 2.7% | 12 | | Aug 2026 | 33.1K | 7.7% | 7 | 14.8K | 3.4% | 12 | | Sep 2026 | 27.1K | 7.4% | 7 | 14.8K | 4% | 11 | ## How each brand is measured Brandwave collects information about searches that people make online using Transparent Labs’ and Vega’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Transparent Labs**: Measured on the search term “transparent labs protein”. - **Vega**: Measured on the search term “vega protein”. - [Transparent Labs profile](/demand/us/brands/transparent-labs) - [Vega profile](/demand/us/brands/vega-nutrition) - [All protein powder brands in the United States](/demand/us/categories/us-protein-powder-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Transparent Labs or Vega more popular in search? In September 2026, Transparent Labs had more branded searches than Vega among protein powder brands in the United States. Transparent Labs had about 27,100 branded searches, while Vega had 14,800. Transparent Labs made up 7.4% of all protein powder brand searches we track, and Vega accounted for 4%. ## Cite this page Brandwave. "Transparent Labs vs Vega: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/transparent-labs-vs-vega-nutrition This page is also available as HTML at https://gobrandwave.com/demand/us/compare/transparent-labs-vs-vega-nutrition. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.