--- title: "Toto vs Tushy: Which is searched more in the United States?" description: "Is Toto or Tushy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bidet brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/toto-vs-tushy" publisher: "Brandwave" --- # Toto vs Tushy: Which is searched more in the United States? Is Toto or Tushy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bidet brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Toto and Tushy - **Competitive set**: Bidet brands - **Market**: United States - **Month measured**: Sep 2026 - **Toto Share of Search**: 33.8% - **Tushy Share of Search**: 35.1% ## Is Toto or Tushy more popular in search? - In September 2026, Tushy had more branded searches than Toto among bidet brands in the United States. Tushy had about 23,100 branded searches, while Toto had 22,200. Tushy made up 35.1% of all bidet brand searches we track, and Toto accounted for 33.8%. - The lead changed hands 5 times in the 12 months ending September 2026: Tushy took it in December 2025, Toto took it in February 2026, Tushy took it in March 2026, Toto took it in April 2026, Tushy took it in September 2026. - Across the 12 months ending September 2026, Toto’s share of searches among bidet brands in the United States moved from 42.7% to 33.8%, and its estimated monthly branded searches moved from 33.1K to 22.2K. - Across the 12 months ending September 2026, Tushy’s share of searches among bidet brands in the United States moved from 29.9% to 35.1%, and its estimated monthly branded searches moved from 23.2K to 23.1K. ## Top bidet brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Toto and Tushy were each mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Toto and Tushy were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Luxe Bidet | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Brondell | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Bio Bidet | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Toto | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Tushy | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Alpha Bidet | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Kohler | 7th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about bidet brands - Asked ChatGPT "Which bidet should I buy in the US?": 1. Brondell, 2. Bio Bidet, 3. Luxe Bidet - Asked ChatGPT "What are the best bidet brands in the US?": 1. Toto, 2. Bio Bidet, 3. Brondell, 4. Alpha Bidet, 5. Kohler, 6. Luxe Bidet - Asked ChatGPT "What's the best bidet attachment in the US for a standard toilet?": 1. Luxe Bidet, 2. Tushy, 3. Brondell - Searched Google, AI Overview "bidet": 1. Luxe Bidet - Searched Google, AI Overview "bidet attachment": 1. Luxe Bidet, 2. Brondell Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How did search popularity change for United States bidet brands in September 2026? - In September 2026, Tushy overtook Toto to become the leader among bidet brands in the United States, with 35.1% of the searches. - In September 2026, Toto lost share of searches among bidet brands in the United States, from 38.1% to 33.8%. ## Month by month | Month | Toto estimated searches | Toto Share of Search | Toto rank | Tushy estimated searches | Tushy Share of Search | Tushy rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.1K | 42.7% | 1 | 23.2K | 29.9% | 2 | | Nov 2025 | 40.5K | 42.6% | 1 | 28.1K | 29.5% | 2 | | Dec 2025 | 33.1K | 33.7% | 2 | 34.4K | 35.1% | 1 | | Jan 2026 | 33.1K | 35.2% | 2 | 34.4K | 36.6% | 1 | | Feb 2026 | 33.1K | 43.2% | 1 | 23.1K | 30.1% | 2 | | Mar 2026 | 40.5K | 38.9% | 2 | 41.4K | 39.7% | 1 | | Apr 2026 | 40.5K | 48.6% | 1 | 23.1K | 27.7% | 2 | | May 2026 | 33.1K | 40.6% | 1 | 28K | 34.3% | 2 | | Jun 2026 | 27.1K | 39% | 1 | 22.9K | 33% | 2 | | Jul 2026 | 33.1K | 43.7% | 1 | 22.9K | 30.3% | 2 | | Aug 2026 | 27.1K | 38.1% | 1 | 22.9K | 32.2% | 2 | | Sep 2026 | 22.2K | 33.8% | 2 | 23.1K | 35.1% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Toto’s and Tushy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Toto**: Measured on the search term “toto washlet”. - **Tushy**: Measured on the search terms “hello tushy” and “tushy bidet”, summed into one figure. - [Toto profile](/demand/us/brands/toto) - [Tushy profile](/demand/us/brands/tushy) - [All bidet brands in the United States](/demand/us/categories/us-bidet-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Toto or Tushy more popular in search? In September 2026, Tushy had more branded searches than Toto among bidet brands in the United States. Tushy had about 23,100 branded searches, while Toto had 22,200. Tushy made up 35.1% of all bidet brand searches we track, and Toto accounted for 33.8%. ## Cite this page Brandwave. "Toto vs Tushy: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/toto-vs-tushy This page is also available as HTML at https://gobrandwave.com/demand/us/compare/toto-vs-tushy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.