--- title: "Tissot vs Tudor: Which is searched more in the United States?" description: "Is Tissot or Tudor more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Watch brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/tissot-vs-tudor-watches" publisher: "Brandwave" --- # Tissot vs Tudor: Which is searched more in the United States? Is Tissot or Tudor more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Watch brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Tissot and Tudor - **Competitive set**: Watch brands - **Market**: United States - **Month measured**: Sep 2026 - **Tissot Share of Search**: 3.5% - **Tudor Share of Search**: 3.5% ## Is Tissot or Tudor more popular in search? - In September 2026, Tissot and Tudor were level in searches among watch brands in the United States, with an estimated 135K branded searches each, at 3.5% of the total each. - The lead changed hands 3 times in the 12 months ending September 2026: Tudor took it in April 2026, Tissot took it in May 2026, Tudor took it in June 2026. - Across the 12 months ending September 2026, Tissot’s share of searches among watch brands in the United States moved from 2.6% to 3.5%, and its estimated monthly branded searches moved from 90.5K to 135K. - Across the 12 months ending September 2026, Tudor’s share of searches among watch brands in the United States moved from 2.6% to 3.5%, and its estimated monthly branded searches moved from 90.5K to 135K. ## Top watch brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Tissot was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Tudor was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Tissot was listed before Tudor in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Tissot | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Casio | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Seiko | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Rolex | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Citizen | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Omega | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | TAG Heuer | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Cartier | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Tudor | 9th | 1 of 3 | 1 of 2 | 2 of 5 | | Fossil | 10th | 0 of 3 | 1 of 2 | 1 of 5 | | Hamilton | 11th | 2 of 3 | 0 of 2 | 2 of 5 | | Breitling | 12th | 1 of 3 | 0 of 2 | 1 of 5 | | Invicta | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bulova | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Timex | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about watch brands - Asked ChatGPT "Which watch brand should I buy?": 1. Seiko, 2. Tissot, 3. Citizen, 4. Hamilton, 5. Rolex - Asked ChatGPT "What are the best watch brands?": 1. Rolex, 2. Omega, 3. Cartier, 4. Seiko, 5. Tudor, 6. TAG Heuer, 7. Tissot, 8. Casio, 9. Breitling, 10. Hamilton, 11. Citizen - Asked ChatGPT "What is the best watch for men under $500?": 1. Tissot, 2. Citizen, 3. Seiko - Searched Google, AI Overview "watches": 1. Casio, 2. Rolex, 3. Tudor - Searched Google, AI Overview "mens watches": 1. Casio, 2. Fossil, 3. Tissot, 4. TAG Heuer, 5. Omega, 6. Cartier, 7. Rolex Not named in any answer: Invicta, Bulova and Timex. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States watch brands in September 2026? - In September 2026, Tudor lost share of searches among watch brands in the United States, from 4.2% to 3.5%. - In September 2026, Tissot rose from 11th to 10th among watch brands in the United States. ## Month by month | Month | Tissot estimated searches | Tissot Share of Search | Tissot rank | Tudor estimated searches | Tudor Share of Search | Tudor rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90.5K | 2.6% | 14 | 90.5K | 2.6% | 15 | | Nov 2025 | 135K | 3.3% | 12 | 110K | 2.7% | 14 | | Dec 2025 | 165K | 3.3% | 11 | 135K | 2.7% | 13 | | Jan 2026 | 135K | 3.4% | 11 | 110K | 2.8% | 13 | | Feb 2026 | 110K | 3.2% | 11 | 110K | 3.2% | 12 | | Mar 2026 | 110K | 3% | 11 | 110K | 3% | 12 | | Apr 2026 | 135K | 3.6% | 11 | 165K | 4.4% | 8 | | May 2026 | 201K | 4.3% | 8 | 165K | 3.5% | 11 | | Jun 2026 | 135K | 3.6% | 12 | 165K | 4.4% | 10 | | Jul 2026 | 135K | 3.8% | 11 | 165K | 4.7% | 8 | | Aug 2026 | 135K | 3.4% | 11 | 165K | 4.2% | 9 | | Sep 2026 | 135K | 3.5% | 10 | 135K | 3.5% | 11 | ## How each brand is measured Brandwave collects information about searches that people make online using Tissot’s and Tudor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Tissot**: Measured on the search term “tissot”. - **Tudor**: Measured on the search term “tudor watches”. - [Tissot profile](/demand/us/brands/tissot) - [Tudor profile](/demand/us/brands/tudor-watches) - [All watch brands in the United States](/demand/us/categories/us-watch-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Tissot or Tudor more popular in search? In September 2026, Tissot and Tudor were level in searches among watch brands in the United States, with an estimated 135K branded searches each, at 3.5% of the total each. ## Cite this page Brandwave. "Tissot vs Tudor: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/tissot-vs-tudor-watches This page is also available as HTML at https://gobrandwave.com/demand/us/compare/tissot-vs-tudor-watches. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.