--- title: "Tide vs Tru Earth: Which is searched more in the United States?" description: "Is Tide or Tru Earth more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Laundry detergent brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/tide-vs-tru-earth" publisher: "Brandwave" --- # Tide vs Tru Earth: Which is searched more in the United States? Is Tide or Tru Earth more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Laundry detergent brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Tide and Tru Earth - **Competitive set**: Laundry detergent brands - **Market**: United States - **Month measured**: Sep 2026 - **Tide Share of Search**: 44.3% - **Tru Earth Share of Search**: 0.66% ## Is Tide or Tru Earth more popular in search? - In September 2026, Tide had more branded searches than Tru Earth among laundry detergent brands in the United States. Tide had about 87,600 branded searches, while Tru Earth had 1,300. Tide made up 44.3% of all laundry detergent brand searches we track, and Tru Earth accounted for 0.66%. - Tide was ahead of Tru Earth in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Tide’s share of searches among laundry detergent brands in the United States moved from 56.4% to 44.3%, and its estimated monthly branded searches moved from 148K to 87.6K. - Across the 12 months ending September 2026, Tru Earth’s share of searches among laundry detergent brands in the United States moved from 0.91% to 0.66%, and its estimated monthly branded searches moved from 2.4K to 1.3K. ## Top laundry detergent brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Tide was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Tru Earth did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Tide | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | all | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Arm & Hammer | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Gain | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Purex | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Persil | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Seventh Generation | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Dropps | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Blueland | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tru Earth | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about laundry detergent brands - Asked ChatGPT "What's the best laundry detergent?": 1. Tide, 2. Persil, 3. all - Asked ChatGPT "Which laundry detergent is best for sensitive skin?": 1. all, 2. Tide, 3. Arm & Hammer, 4. Seventh Generation - Asked ChatGPT "Are laundry sheets as good as regular detergent?": 1. all - Searched Google, AI Overview "laundry detergent": 1. all, 2. Purex, 3. Arm & Hammer, 4. Tide - Searched Google, AI Overview "best laundry detergent": 1. Tide, 2. Gain, 3. Arm & Hammer, 4. all Not named in any answer: Dropps, Blueland and Tru Earth. Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026. ## How did search popularity change for United States laundry detergent brands in September 2026? - In September 2026, Tide lost share of searches among laundry detergent brands in the United States, from 49.5% to 44.3%. - In September 2026, Tru Earth fell from 9th to 10th among laundry detergent brands in the United States. ## Month by month | Month | Tide estimated searches | Tide Share of Search | Tide rank | Tru Earth estimated searches | Tru Earth Share of Search | Tru Earth rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 148K | 56.4% | 1 | 2.4K | 0.91% | 8 | | Nov 2025 | 135K | 55.4% | 1 | 2.4K | 0.99% | 8 | | Dec 2025 | 135K | 56% | 1 | 1.9K | 0.79% | 10 | | Jan 2026 | 165K | 58.4% | 1 | 1.9K | 0.67% | 10 | | Feb 2026 | 121K | 54.3% | 1 | 1.9K | 0.85% | 9 | | Mar 2026 | 148K | 57.9% | 1 | 1.9K | 0.74% | 9 | | Apr 2026 | 110K | 51.4% | 1 | 1.9K | 0.89% | 9 | | May 2026 | 93.6K | 47.5% | 1 | 1.6K | 0.81% | 9 | | Jun 2026 | 87.6K | 47.6% | 1 | 1.6K | 0.87% | 9 | | Jul 2026 | 93.6K | 47.5% | 1 | 1.6K | 0.81% | 9 | | Aug 2026 | 115K | 49.5% | 1 | 1.6K | 0.69% | 9 | | Sep 2026 | 87.6K | 44.3% | 1 | 1.3K | 0.66% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using Tide’s and Tru Earth’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Tide**: Measured on the search terms “tide laundry detergent” and “tide pods”, summed into one figure. - **Tru Earth**: Measured on the search term “tru earth”. - [Tide profile](/demand/us/brands/tide) - [Tru Earth profile](/demand/us/brands/tru-earth) - [All laundry detergent brands in the United States](/demand/us/categories/us-laundry-detergent-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Tide or Tru Earth more popular in search? In September 2026, Tide had more branded searches than Tru Earth among laundry detergent brands in the United States. Tide had about 87,600 branded searches, while Tru Earth had 1,300. Tide made up 44.3% of all laundry detergent brand searches we track, and Tru Earth accounted for 0.66%. ## Cite this page Brandwave. "Tide vs Tru Earth: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/tide-vs-tru-earth This page is also available as HTML at https://gobrandwave.com/demand/us/compare/tide-vs-tru-earth. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.