--- title: "ThirdLove vs Wacoal: Which is searched more in the United States?" description: "Is ThirdLove or Wacoal more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bra brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/thirdlove-vs-wacoal" publisher: "Brandwave" --- # ThirdLove vs Wacoal: Which is searched more in the United States? Is ThirdLove or Wacoal more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bra brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ThirdLove and Wacoal - **Competitive set**: Bra brands - **Market**: United States - **Month measured**: Sep 2026 - **ThirdLove Share of Search**: 5% - **Wacoal Share of Search**: 6.1% ## Is ThirdLove or Wacoal more popular in search? - In September 2026, Wacoal had more branded searches than ThirdLove among bra brands in the United States. Wacoal had about 40,500 branded searches, while ThirdLove had 33,100. Wacoal made up 6.1% of all bra brand searches we track, and ThirdLove accounted for 5%. - The lead changed hands 2 times in the 12 months ending September 2026: ThirdLove took it in November 2025, Wacoal took it in January 2026. - Across the 12 months ending September 2026, ThirdLove’s share of searches among bra brands in the United States moved from 5.4% to 5%, and its estimated monthly branded searches held steady at 33.1K. - Across the 12 months ending September 2026, Wacoal’s share of searches among bra brands in the United States moved from 6.6% to 6.1%, and its estimated monthly branded searches held steady at 40.5K. ## Top bra brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, ThirdLove was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Wacoal was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. ThirdLove and Wacoal were each listed first in two of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Natori | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Soma | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | ThirdLove | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Bali | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Wacoal | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | SKIMS | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Victoria's Secret | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Savage X Fenty | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Honeylove | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Aerie | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cuup | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about bra brands - Asked ChatGPT "Which bra brand should I buy?": 1. Natori, 2. Bali, 3. Wacoal - Asked ChatGPT "What are the most comfortable bra brands?": 1. Soma, 2. Bali, 3. Wacoal, 4. ThirdLove, 5. SKIMS, 6. Natori - Asked ChatGPT "What is the best everyday bra?": 1. Natori, 2. ThirdLove - Searched Google, AI Overview "bras": 1. Soma, 2. ThirdLove, 3. Victoria's Secret - Searched Google, AI Overview "best bras": 1. Honeylove, 2. Soma, 3. Bali, 4. ThirdLove, 5. Wacoal, 6. Natori Not named in any answer: Savage X Fenty, Aerie and Cuup. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States bra brands in September 2026? - In September 2026, Bali overtook Victoria's Secret and 2 others to rank 4th among bra brands in the United States, with 6.1% of the searches. - In September 2026, ThirdLove overtook Victoria's Secret to rank 7th among bra brands in the United States, with 5% of the searches. - In September 2026, Wacoal gained share of searches among bra brands in the United States, from 3.6% to 6.1%. ## Month by month | Month | ThirdLove estimated searches | ThirdLove Share of Search | ThirdLove rank | Wacoal estimated searches | Wacoal Share of Search | Wacoal rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.1K | 5.4% | 8 | 40.5K | 6.6% | 6 | | Nov 2025 | 49.5K | 6.4% | 5 | 40.5K | 5.2% | 7 | | Dec 2025 | 40.5K | 5.6% | 6 | 40.5K | 5.6% | 7 | | Jan 2026 | 40.5K | 2.5% | 7 | 49.5K | 3.1% | 4 | | Feb 2026 | 33.1K | 4.9% | 7 | 40.5K | 5.9% | 4 | | Mar 2026 | 40.5K | 5.1% | 8 | 60.5K | 7.6% | 5 | | Apr 2026 | 40.5K | 6.4% | 6 | 60.5K | 9.5% | 3 | | May 2026 | 49.5K | 4% | 7 | 60.5K | 4.9% | 5 | | Jun 2026 | 49.5K | 2.6% | 6 | 60.5K | 3.2% | 5 | | Jul 2026 | 40.5K | 1.9% | 8 | 49.5K | 2.3% | 6 | | Aug 2026 | 40.5K | 3% | 8 | 49.5K | 3.6% | 6 | | Sep 2026 | 33.1K | 5% | 7 | 40.5K | 6.1% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using ThirdLove’s and Wacoal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ThirdLove**: Measured on the search term “thirdlove”. - **Wacoal**: Measured on the search term “wacoal bras”. - [ThirdLove profile](/demand/us/brands/thirdlove) - [Wacoal profile](/demand/us/brands/wacoal) - [All bra brands in the United States](/demand/us/categories/us-bra-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ThirdLove or Wacoal more popular in search? In September 2026, Wacoal had more branded searches than ThirdLove among bra brands in the United States. Wacoal had about 40,500 branded searches, while ThirdLove had 33,100. Wacoal made up 6.1% of all bra brand searches we track, and ThirdLove accounted for 5%. ## Cite this page Brandwave. "ThirdLove vs Wacoal: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/thirdlove-vs-wacoal This page is also available as HTML at https://gobrandwave.com/demand/us/compare/thirdlove-vs-wacoal. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.