--- title: "ThirdLove vs Victoria's Secret: Which is searched more in the United States?" description: "Is ThirdLove or Victoria's Secret more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bra brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/thirdlove-vs-victorias-secret" publisher: "Brandwave" --- # ThirdLove vs Victoria's Secret: Which is searched more in the United States? Is ThirdLove or Victoria's Secret more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bra brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ThirdLove and Victoria's Secret - **Competitive set**: Bra brands - **Market**: United States - **Month measured**: Sep 2026 - **ThirdLove Share of Search**: 5% - **Victoria's Secret Share of Search**: 5% ## Is ThirdLove or Victoria's Secret more popular in search? - In September 2026, ThirdLove and Victoria's Secret were level in searches among bra brands in the United States, with an estimated 33.1K branded searches each, at 5% of the total each. - The lead changed hands 6 times in the 12 months ending September 2026: ThirdLove took it in November 2025, Victoria's Secret took it in December 2025, ThirdLove took it in February 2026, Victoria's Secret took it in March 2026, ThirdLove took it in April 2026, Victoria's Secret took it in May 2026. - Across the 12 months ending September 2026, ThirdLove’s share of searches among bra brands in the United States moved from 5.4% to 5%, and its estimated monthly branded searches held steady at 33.1K. - Across the 12 months ending September 2026, Victoria's Secret’s share of searches among bra brands in the United States moved from 8.1% to 5%, and its estimated monthly branded searches moved from 49.5K to 33.1K. ## Top bra brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, ThirdLove was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Victoria's Secret was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. ThirdLove was listed before Victoria's Secret in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Natori | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Soma | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | ThirdLove | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Bali | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Wacoal | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | SKIMS | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Victoria's Secret | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Savage X Fenty | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Honeylove | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Aerie | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cuup | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about bra brands - Asked ChatGPT "Which bra brand should I buy?": 1. Natori, 2. Bali, 3. Wacoal - Asked ChatGPT "What are the most comfortable bra brands?": 1. Soma, 2. Bali, 3. Wacoal, 4. ThirdLove, 5. SKIMS, 6. Natori - Asked ChatGPT "What is the best everyday bra?": 1. Natori, 2. ThirdLove - Searched Google, AI Overview "bras": 1. Soma, 2. ThirdLove, 3. Victoria's Secret - Searched Google, AI Overview "best bras": 1. Honeylove, 2. Soma, 3. Bali, 4. ThirdLove, 5. Wacoal, 6. Natori Not named in any answer: Savage X Fenty, Aerie and Cuup. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States bra brands in September 2026? - In September 2026, Savage X Fenty overtook Victoria's Secret to become the leader among bra brands in the United States, with 45.7% of the searches. - In September 2026, Honeylove overtook Victoria's Secret to rank 2nd among bra brands in the United States, with 11.2% of the searches. - In September 2026, Soma overtook Victoria's Secret to rank 3rd among bra brands in the United States, with 7.5% of the searches. - In September 2026, Bali overtook Victoria's Secret and 2 others to rank 4th among bra brands in the United States, with 6.1% of the searches. - In September 2026, ThirdLove overtook Victoria's Secret to rank 7th among bra brands in the United States, with 5% of the searches. - In September 2026, Victoria's Secret lost share of searches among bra brands in the United States, from 49.4% to 5%. ## Month by month | Month | ThirdLove estimated searches | ThirdLove Share of Search | ThirdLove rank | Victoria's Secret estimated searches | Victoria's Secret Share of Search | Victoria's Secret rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.1K | 5.4% | 8 | 49.5K | 8.1% | 4 | | Nov 2025 | 49.5K | 6.4% | 5 | 40.5K | 5.2% | 6 | | Dec 2025 | 40.5K | 5.6% | 6 | 49.5K | 6.9% | 3 | | Jan 2026 | 40.5K | 2.5% | 7 | 823K | 51.2% | 1 | | Feb 2026 | 33.1K | 4.9% | 7 | 27.1K | 4% | 8 | | Mar 2026 | 40.5K | 5.1% | 8 | 110K | 13.8% | 2 | | Apr 2026 | 40.5K | 6.4% | 6 | 22.2K | 3.5% | 9 | | May 2026 | 49.5K | 4% | 7 | 550K | 44.2% | 1 | | Jun 2026 | 49.5K | 2.6% | 6 | 1.2M | 64.8% | 1 | | Jul 2026 | 40.5K | 1.9% | 8 | 1.5M | 69% | 1 | | Aug 2026 | 40.5K | 3% | 8 | 673K | 49.4% | 1 | | Sep 2026 | 33.1K | 5% | 7 | 33.1K | 5% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using ThirdLove’s and Victoria's Secret’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ThirdLove**: Measured on the search term “thirdlove”. - **Victoria's Secret**: Measured on the search term “victoria secret bras”. - [ThirdLove profile](/demand/us/brands/thirdlove) - [Victoria's Secret profile](/demand/us/brands/victorias-secret) - [All bra brands in the United States](/demand/us/categories/us-bra-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ThirdLove or Victoria's Secret more popular in search? In September 2026, ThirdLove and Victoria's Secret were level in searches among bra brands in the United States, with an estimated 33.1K branded searches each, at 5% of the total each. ## Cite this page Brandwave. "ThirdLove vs Victoria's Secret: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/thirdlove-vs-victorias-secret This page is also available as HTML at https://gobrandwave.com/demand/us/compare/thirdlove-vs-victorias-secret. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.