--- title: "Things Remembered vs Zazzle: Which is searched more in the United States?" description: "Is Things Remembered or Zazzle more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Personalized gift shops set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/things-remembered-vs-zazzle" publisher: "Brandwave" --- # Things Remembered vs Zazzle: Which is searched more in the United States? Is Things Remembered or Zazzle more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Personalized gift shops set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Things Remembered and Zazzle - **Competitive set**: Personalized gift shops - **Market**: United States - **Month measured**: Sep 2026 - **Things Remembered Share of Search**: 8% - **Zazzle Share of Search**: 48.4% ## Is Things Remembered or Zazzle more popular in search? - In September 2026, Zazzle had more branded searches than Things Remembered among personalized gift shops in the United States. Zazzle had about 301,000 branded searches, while Things Remembered had 49,500. Zazzle made up 48.4% of all personalized gift shop searches we track, and Things Remembered accounted for 8%. - Zazzle was ahead of Things Remembered in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Things Remembered’s share of searches among personalized gift shops in the United States moved from 5.5% to 8%, and its estimated monthly branded searches held steady at 49.5K. - Across the 12 months ending September 2026, Zazzle’s share of searches among personalized gift shops in the United States moved from 40.9% to 48.4%, and its estimated monthly branded searches moved from 368K to 301K. ## Top personalized gift shops in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Things Remembered and Zazzle were each mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Things Remembered and Zazzle were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Etsy | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Mark & Graham | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Personalization Mall | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Uncommon Goods | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Zazzle | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Things Remembered | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | CafePress | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | GiftsForYouNow | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about personalized gift shops - Asked ChatGPT "Where's the best place to buy personalized gifts online?": 1. Etsy, 2. Personalization Mall, 3. Uncommon Goods, 4. Zazzle - Asked ChatGPT "Which site is best for engraved gifts for a wedding or anniversary?": 1. Etsy, 2. Personalization Mall, 3. Mark & Graham, 4. Uncommon Goods, 5. Things Remembered - Asked ChatGPT "What's a good website for custom monogrammed gifts?": 1. Mark & Graham, 2. Etsy, 3. Personalization Mall - Searched Google, AI Overview "personalized gifts": 1. Mark & Graham, 2. Personalization Mall, 3. Etsy Not named in any answer: CafePress and GiftsForYouNow. Brands are listed in the order each answer named them. The answers were collected in United States on October 28, 2026. ## How did search popularity change for United States personalized gift shops in September 2026? - In September 2026, Zazzle lost share of searches among personalized gift shops in the United States, from 49.8% to 48.4%. - Things Remembered’s share of searches among personalized gift shops in the United States has lost ground for 3 months in a row, from 9.1% to 8% in September 2026. ## Month by month | Month | Things Remembered estimated searches | Things Remembered Share of Search | Things Remembered rank | Zazzle estimated searches | Zazzle Share of Search | Zazzle rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 49.5K | 5.5% | 5 | 368K | 40.9% | 1 | | Nov 2025 | 74K | 4.3% | 5 | 368K | 21.4% | 3 | | Dec 2025 | 135K | 6.6% | 5 | 368K | 17.9% | 3 | | Jan 2026 | 49.5K | 7% | 5 | 368K | 51.9% | 1 | | Feb 2026 | 49.5K | 7.3% | 5 | 368K | 54.3% | 1 | | Mar 2026 | 49.5K | 6.3% | 5 | 450K | 56.9% | 1 | | Apr 2026 | 60.5K | 8% | 5 | 368K | 48.4% | 1 | | May 2026 | 74K | 9.3% | 5 | 368K | 46.1% | 1 | | Jun 2026 | 60.5K | 9.1% | 5 | 301K | 45.1% | 1 | | Jul 2026 | 49.5K | 8.2% | 5 | 301K | 50.1% | 1 | | Aug 2026 | 49.5K | 8.2% | 5 | 301K | 49.8% | 1 | | Sep 2026 | 49.5K | 8% | 5 | 301K | 48.4% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Things Remembered’s and Zazzle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Things Remembered**: Measured on the search term “things remembered”. - **Zazzle**: Measured on the search term “zazzle”. - [Things Remembered profile](/demand/us/brands/things-remembered) - [Zazzle profile](/demand/us/brands/zazzle) - [All personalized gift shops in the United States](/demand/us/categories/us-personalized-gift-shops): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Things Remembered or Zazzle more popular in search? In September 2026, Zazzle had more branded searches than Things Remembered among personalized gift shops in the United States. Zazzle had about 301,000 branded searches, while Things Remembered had 49,500. Zazzle made up 48.4% of all personalized gift shop searches we track, and Things Remembered accounted for 8%. ## Cite this page Brandwave. "Things Remembered vs Zazzle: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/things-remembered-vs-zazzle This page is also available as HTML at https://gobrandwave.com/demand/us/compare/things-remembered-vs-zazzle. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.