--- title: "Things Remembered vs Uncommon Goods: Which is searched more in the United States?" description: "Is Things Remembered or Uncommon Goods more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Personalized gift shops set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/things-remembered-vs-uncommon-goods" publisher: "Brandwave" --- # Things Remembered vs Uncommon Goods: Which is searched more in the United States? Is Things Remembered or Uncommon Goods more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Personalized gift shops set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Things Remembered and Uncommon Goods - **Competitive set**: Personalized gift shops - **Market**: United States - **Month measured**: Sep 2026 - **Things Remembered Share of Search**: 8% - **Uncommon Goods Share of Search**: 17.7% ## Is Things Remembered or Uncommon Goods more popular in search? - In September 2026, Uncommon Goods had more branded searches than Things Remembered among personalized gift shops in the United States. Uncommon Goods had about 110,000 branded searches, while Things Remembered had 49,500. Uncommon Goods made up 17.7% of all personalized gift shop searches we track, and Things Remembered accounted for 8%. - Uncommon Goods was ahead of Things Remembered in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Things Remembered’s share of searches among personalized gift shops in the United States moved from 5.5% to 8%, and its estimated monthly branded searches held steady at 49.5K. - Across the 12 months ending September 2026, Uncommon Goods’ share of searches among personalized gift shops in the United States moved from 27.3% to 17.7%, and its estimated monthly branded searches moved from 246K to 110K. ## Top personalized gift shops in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Uncommon Goods was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Things Remembered was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Uncommon Goods was listed before Things Remembered in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Etsy | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Mark & Graham | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Personalization Mall | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Uncommon Goods | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Zazzle | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Things Remembered | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | CafePress | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | GiftsForYouNow | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about personalized gift shops - Asked ChatGPT "Where's the best place to buy personalized gifts online?": 1. Etsy, 2. Personalization Mall, 3. Uncommon Goods, 4. Zazzle - Asked ChatGPT "Which site is best for engraved gifts for a wedding or anniversary?": 1. Etsy, 2. Personalization Mall, 3. Mark & Graham, 4. Uncommon Goods, 5. Things Remembered - Asked ChatGPT "What's a good website for custom monogrammed gifts?": 1. Mark & Graham, 2. Etsy, 3. Personalization Mall - Searched Google, AI Overview "personalized gifts": 1. Mark & Graham, 2. Personalization Mall, 3. Etsy Not named in any answer: CafePress and GiftsForYouNow. Brands are listed in the order each answer named them. The answers were collected in United States on October 28, 2026. ## How did search popularity change for United States personalized gift shops in September 2026? - In September 2026, Uncommon Goods overtook Personalization Mall to rank 2nd among personalized gift shops in the United States, with 17.7% of the searches. - Things Remembered’s share of searches among personalized gift shops in the United States has lost ground for 3 months in a row, from 9.1% to 8% in September 2026. ## Month by month | Month | Things Remembered estimated searches | Things Remembered Share of Search | Things Remembered rank | Uncommon Goods estimated searches | Uncommon Goods Share of Search | Uncommon Goods rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 49.5K | 5.5% | 5 | 246K | 27.3% | 2 | | Nov 2025 | 74K | 4.3% | 5 | 673K | 39.2% | 1 | | Dec 2025 | 135K | 6.6% | 5 | 823K | 39.9% | 1 | | Jan 2026 | 49.5K | 7% | 5 | 110K | 15.5% | 3 | | Feb 2026 | 49.5K | 7.3% | 5 | 90.5K | 13.4% | 3 | | Mar 2026 | 49.5K | 6.3% | 5 | 110K | 13.9% | 3 | | Apr 2026 | 60.5K | 8% | 5 | 110K | 14.5% | 3 | | May 2026 | 74K | 9.3% | 5 | 135K | 16.9% | 3 | | Jun 2026 | 60.5K | 9.1% | 5 | 110K | 16.5% | 3 | | Jul 2026 | 49.5K | 8.2% | 5 | 74K | 12.3% | 4 | | Aug 2026 | 49.5K | 8.2% | 5 | 90.5K | 15% | 3 | | Sep 2026 | 49.5K | 8% | 5 | 110K | 17.7% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Things Remembered’s and Uncommon Goods’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Things Remembered**: Measured on the search term “things remembered”. - **Uncommon Goods**: Measured on the search term “uncommon goods”. - [Things Remembered profile](/demand/us/brands/things-remembered) - [Uncommon Goods profile](/demand/us/brands/uncommon-goods) - [All personalized gift shops in the United States](/demand/us/categories/us-personalized-gift-shops): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Things Remembered or Uncommon Goods more popular in search? In September 2026, Uncommon Goods had more branded searches than Things Remembered among personalized gift shops in the United States. Uncommon Goods had about 110,000 branded searches, while Things Remembered had 49,500. Uncommon Goods made up 17.7% of all personalized gift shop searches we track, and Things Remembered accounted for 8%. ## Cite this page Brandwave. "Things Remembered vs Uncommon Goods: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/things-remembered-vs-uncommon-goods This page is also available as HTML at https://gobrandwave.com/demand/us/compare/things-remembered-vs-uncommon-goods. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.