--- title: "Thermos vs YETI: Which is searched more in the United States?" description: "Is Thermos or YETI more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Water bottle brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/thermos-vs-yeti" publisher: "Brandwave" --- # Thermos vs YETI: Which is searched more in the United States? Is Thermos or YETI more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Water bottle brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Thermos and YETI - **Competitive set**: Water bottle brands - **Market**: United States - **Month measured**: Sep 2026 - **Thermos Share of Search**: 0.72% - **YETI Share of Search**: 3.6% ## Is Thermos or YETI more popular in search? - In September 2026, YETI had more branded searches than Thermos among water bottle brands in the United States. YETI had about 74,000 branded searches, while Thermos had 14,800. YETI made up 3.6% of all water bottle brand searches we track, and Thermos accounted for 0.72%. - YETI was ahead of Thermos in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Thermos’ share of searches among water bottle brands in the United States moved from 0.71% to 0.72%, and its estimated monthly branded searches held steady at 14.8K. - Across the 12 months ending September 2026, YETI’s share of searches among water bottle brands in the United States moved from 2.9% to 3.6%, and its estimated monthly branded searches moved from 60.5K to 74K. ## Top water bottle brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, YETI was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Thermos did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Hydro Flask | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Owala | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | YETI | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Nalgene | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Stanley | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Klean Kanteen | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | CamelBak | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | BrüMate | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Simple Modern | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Contigo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Thermos | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Zojirushi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | LARQ | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about water bottle brands - Asked ChatGPT "Which water bottle should I buy?": 1. Owala, 2. Hydro Flask, 3. Nalgene - Asked ChatGPT "What are the best water bottle brands?": 1. Hydro Flask, 2. Owala, 3. YETI, 4. Stanley, 5. Nalgene, 6. Klean Kanteen, 7. CamelBak - Asked ChatGPT "What is the best insulated water bottle?": 1. Hydro Flask, 2. Owala, 3. YETI, 4. Stanley - Searched Google, AI Overview "water bottle": 1. Hydro Flask, 2. Owala, 3. YETI, 4. Nalgene - Searched Google, AI Overview "best water bottle": 1. Hydro Flask, 2. Owala, 3. YETI, 4. Nalgene, 5. Stanley Not named in any answer: BrüMate, Simple Modern, Contigo, Thermos, Zojirushi and LARQ. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States water bottle brands in September 2026? - In September 2026, YETI rose from 6th to 4th among water bottle brands in the United States. ## Month by month | Month | Thermos estimated searches | Thermos Share of Search | Thermos rank | YETI estimated searches | YETI Share of Search | YETI rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14.8K | 0.71% | 11 | 60.5K | 2.9% | 6 | | Nov 2025 | 12.1K | 0.42% | 11 | 110K | 3.9% | 5 | | Dec 2025 | 12.1K | 0.45% | 11 | 165K | 6.2% | 4 | | Jan 2026 | 12.1K | 0.59% | 11 | 90.5K | 4.4% | 4 | | Feb 2026 | 9.9K | 0.58% | 11 | 74K | 4.4% | 4 | | Mar 2026 | 9.9K | 0.49% | 11 | 74K | 3.6% | 4 | | Apr 2026 | 9.9K | 0.5% | 11 | 74K | 3.7% | 4 | | May 2026 | 12.1K | 0.67% | 11 | 90.5K | 5% | 4 | | Jun 2026 | 12.1K | 0.66% | 11 | 90.5K | 5% | 4 | | Jul 2026 | 18.1K | 0.72% | 11 | 90.5K | 3.6% | 5 | | Aug 2026 | 18.1K | 0.74% | 11 | 90.5K | 3.7% | 6 | | Sep 2026 | 14.8K | 0.72% | 11 | 74K | 3.6% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Thermos’ and YETI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Thermos**: Measured on the search term “thermos water bottle”. - **YETI**: Measured on the search term “yeti tumbler”. - [Thermos profile](/demand/us/brands/thermos) - [YETI profile](/demand/us/brands/yeti) - [All water bottle brands in the United States](/demand/us/categories/us-water-bottle-brands): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Thermos or YETI more popular in search? In September 2026, YETI had more branded searches than Thermos among water bottle brands in the United States. YETI had about 74,000 branded searches, while Thermos had 14,800. YETI made up 3.6% of all water bottle brand searches we track, and Thermos accounted for 0.72%. ## Cite this page Brandwave. "Thermos vs YETI: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/thermos-vs-yeti This page is also available as HTML at https://gobrandwave.com/demand/us/compare/thermos-vs-yeti. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.