--- title: "Surefire vs Total Expert: Which is searched more in the United States?" description: "Is Surefire or Total Expert more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mortgage CRM software set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/surefire-crm-vs-total-expert" publisher: "Brandwave" --- # Surefire vs Total Expert: Which is searched more in the United States? Is Surefire or Total Expert more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mortgage CRM software set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Surefire and Total Expert - **Competitive set**: Mortgage CRM software - **Market**: United States - **Month measured**: Sep 2026 - **Surefire Share of Search**: 5.1% - **Total Expert Share of Search**: 42.4% ## Is Surefire or Total Expert more popular in search? - In September 2026, Total Expert had more branded searches than Surefire among mortgage CRM software in the United States. Total Expert had about 2,400 branded searches, while Surefire had 290. Total Expert made up 42.4% of all mortgage CRM software searches we track, and Surefire accounted for 5.1%. - Total Expert was ahead of Surefire in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Surefire’s share of searches among mortgage CRM software in the United States moved from 6.8% to 5.1%, and its estimated monthly branded searches moved from 510 to 290. - Across the 12 months ending September 2026, Total Expert’s share of searches among mortgage CRM software in the United States moved from 38.9% to 42.4%, and its estimated monthly branded searches moved from 2.9K to 2.4K. ## Top mortgage CRM software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Surefire was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Total Expert was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Surefire was listed before Total Expert in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | BNTouch | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Shape | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Jungo | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Surefire | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Mloflo | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Bonzo | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Total Expert | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Velocify | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | uSherpa | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about mortgage CRM software - Asked ChatGPT "Which mortgage CRM should I use in the US?": 1. BNTouch, 2. Shape, 3. Jungo, 4. Surefire - Asked ChatGPT "What are the best mortgage CRMs in the US?": 1. Shape, 2. BNTouch, 3. Jungo, 4. Surefire, 5. Total Expert - Asked ChatGPT "What's the best mortgage CRM in the US for an independent loan officer?": 1. BNTouch, 2. Jungo, 3. Surefire, 4. Shape - Searched Google, AI Overview "mortgage crm": 1. Shape, 2. BNTouch, 3. Surefire, 4. Mloflo - Searched Google, AI Overview "crm for loan officers": 1. Shape, 2. BNTouch, 3. Mloflo, 4. Bonzo Not named in any answer: Velocify and uSherpa. Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How did search popularity change for United States mortgage CRM software in September 2026? - In September 2026, Total Expert gained share of searches among mortgage CRM software in the United States, from 40.6% to 42.4%. - In September 2026, Surefire lost share of searches among mortgage CRM software in the United States, from 5.9% to 5.1%. ## Month by month | Month | Surefire estimated searches | Surefire Share of Search | Surefire rank | Total Expert estimated searches | Total Expert Share of Search | Total Expert rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 510 | 6.8% | 4 | 2.9K | 38.9% | 1 | | Nov 2025 | 420 | 6.9% | 4 | 2.4K | 39.5% | 1 | | Dec 2025 | 410 | 6.8% | 4 | 2.4K | 39.9% | 1 | | Jan 2026 | 520 | 6.8% | 4 | 2.9K | 37.9% | 1 | | Feb 2026 | 420 | 5.9% | 6 | 2.9K | 40.7% | 1 | | Mar 2026 | 420 | 5.9% | 5 | 2.9K | 40.9% | 1 | | Apr 2026 | 420 | 6.6% | 4 | 2.4K | 37.9% | 1 | | May 2026 | 340 | 6.2% | 5 | 1.9K | 34.7% | 1 | | Jun 2026 | 290 | 5.3% | 8 | 1.9K | 34.7% | 1 | | Jul 2026 | 280 | 5.3% | 7 | 1.9K | 35.9% | 1 | | Aug 2026 | 350 | 5.9% | 4 | 2.4K | 40.6% | 1 | | Sep 2026 | 290 | 5.1% | 5 | 2.4K | 42.4% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Surefire’s and Total Expert’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Surefire**: Measured on the search terms “surefire crm” and “surefire mortgage”, summed into one figure. - **Total Expert**: Measured on the search term “total expert”. - [Surefire profile](/demand/us/brands/surefire-crm) - [Total Expert profile](/demand/us/brands/total-expert) - [All mortgage CRM software in the United States](/demand/us/categories/us-mortgage-crm-software): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Surefire or Total Expert more popular in search? In September 2026, Total Expert had more branded searches than Surefire among mortgage CRM software in the United States. Total Expert had about 2,400 branded searches, while Surefire had 290. Total Expert made up 42.4% of all mortgage CRM software searches we track, and Surefire accounted for 5.1%. ## Cite this page Brandwave. "Surefire vs Total Expert: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/surefire-crm-vs-total-expert This page is also available as HTML at https://gobrandwave.com/demand/us/compare/surefire-crm-vs-total-expert. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.