--- title: "Sub-Zero vs Whirlpool: Which is searched more in the United States?" description: "Is Sub-Zero or Whirlpool more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Refrigerator brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/sub-zero-vs-whirlpool" publisher: "Brandwave" --- # Sub-Zero vs Whirlpool: Which is searched more in the United States? Is Sub-Zero or Whirlpool more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Refrigerator brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Sub-Zero and Whirlpool - **Competitive set**: Refrigerator brands - **Market**: United States - **Month measured**: Sep 2026 - **Sub-Zero Share of Search**: 5.6% - **Whirlpool Share of Search**: 18.7% ## Is Sub-Zero or Whirlpool more popular in search? - In September 2026, Whirlpool had more branded searches than Sub-Zero among refrigerator brands in the United States. Whirlpool had about 110,000 branded searches, while Sub-Zero had 33,100. Whirlpool made up 18.7% of all refrigerator brand searches we track, and Sub-Zero accounted for 5.6%. - Whirlpool was ahead of Sub-Zero in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Sub-Zero’s share of searches among refrigerator brands in the United States moved from 5.5% to 5.6%, and its estimated monthly branded searches moved from 40.5K to 33.1K. - Across the 12 months ending September 2026, Whirlpool’s share of searches among refrigerator brands in the United States moved from 18.2% to 18.7%, and its estimated monthly branded searches moved from 135K to 110K. ## Top refrigerator brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Whirlpool was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sub-Zero did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | GE Appliances | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Bosch | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | LG | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Samsung | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Whirlpool | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Café | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Frigidaire | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | KitchenAid | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sub-Zero | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hisense | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Maytag | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Thermador | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Smeg | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Viking | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Miele | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about refrigerator brands - Asked ChatGPT "Which refrigerator should I buy?": 1. Bosch, 2. GE Appliances, 3. LG - Asked ChatGPT "What are the most reliable refrigerator brands?": 1. Whirlpool, 2. GE Appliances, 3. Bosch, 4. LG, 5. Frigidaire - Asked ChatGPT "What is the best French door refrigerator?": 1. Café, 2. Bosch, 3. GE Appliances, 4. Frigidaire, 5. Samsung - Searched Google, AI Overview "refrigerator": named none of the brands we track - Searched Google, AI Overview "french door refrigerator": 1. Samsung, 2. LG, 3. GE Appliances, 4. Frigidaire Not named in any answer: KitchenAid, Sub-Zero, Hisense, Maytag, Thermador, Smeg, Viking and Miele. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States refrigerator brands in September 2026? - In September 2026, Whirlpool lost share of searches among refrigerator brands in the United States, from 23% to 18.7%. - Estimated monthly branded searches for Sub-Zero in the United States fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026. ## Month by month | Month | Sub-Zero estimated searches | Sub-Zero Share of Search | Sub-Zero rank | Whirlpool estimated searches | Whirlpool Share of Search | Whirlpool rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40.5K | 5.5% | 8 | 135K | 18.2% | 2 | | Nov 2025 | 49.5K | 6.7% | 8 | 135K | 18.2% | 2 | | Dec 2025 | 40.5K | 6.5% | 8 | 110K | 17.7% | 2 | | Jan 2026 | 40.5K | 6.5% | 8 | 110K | 17.5% | 2 | | Feb 2026 | 40.5K | 7.1% | 8 | 110K | 19.2% | 1 | | Mar 2026 | 40.5K | 6.3% | 8 | 135K | 21% | 1 | | Apr 2026 | 40.5K | 6.4% | 8 | 110K | 17.4% | 1 | | May 2026 | 40.5K | 6.5% | 8 | 110K | 17.7% | 1 | | Jun 2026 | 40.5K | 5.7% | 8 | 135K | 19.1% | 1 | | Jul 2026 | 33.1K | 4.5% | 8 | 135K | 18.5% | 1 | | Aug 2026 | 40.5K | 5.7% | 8 | 165K | 23% | 1 | | Sep 2026 | 33.1K | 5.6% | 8 | 110K | 18.7% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Sub-Zero’s and Whirlpool’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Sub-Zero**: Measured on the search term “sub zero refrigerator”. - **Whirlpool**: Measured on the search term “whirlpool refrigerator”. - [Sub-Zero profile](/demand/us/brands/sub-zero) - [Whirlpool profile](/demand/us/brands/whirlpool) - [All refrigerator brands in the United States](/demand/us/categories/us-refrigerator-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Sub-Zero or Whirlpool more popular in search? In September 2026, Whirlpool had more branded searches than Sub-Zero among refrigerator brands in the United States. Whirlpool had about 110,000 branded searches, while Sub-Zero had 33,100. Whirlpool made up 18.7% of all refrigerator brand searches we track, and Sub-Zero accounted for 5.6%. ## Cite this page Brandwave. "Sub-Zero vs Whirlpool: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/sub-zero-vs-whirlpool This page is also available as HTML at https://gobrandwave.com/demand/us/compare/sub-zero-vs-whirlpool. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.