--- title: "Steelcase vs X-Chair: Which is searched more in the United States?" description: "Is Steelcase or X-Chair more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Office chair brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/steelcase-vs-x-chair" publisher: "Brandwave" --- # Steelcase vs X-Chair: Which is searched more in the United States? Is Steelcase or X-Chair more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Office chair brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Steelcase and X-Chair - **Competitive set**: Office chair brands - **Market**: United States - **Month measured**: Sep 2026 - **Steelcase Share of Search**: 7.6% - **X-Chair Share of Search**: 2.8% ## Is Steelcase or X-Chair more popular in search? - In September 2026, Steelcase had more branded searches than X-Chair among office chair brands in the United States. Steelcase had about 18,100 branded searches, while X-Chair had 6,600. Steelcase made up 7.6% of all office chair brand searches we track, and X-Chair accounted for 2.8%. - Steelcase was ahead of X-Chair in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Steelcase’s share of searches among office chair brands in the United States moved from 9.2% to 7.6%, and its estimated monthly branded searches moved from 22.2K to 18.1K. - Across the 12 months ending September 2026, X-Chair’s share of searches among office chair brands in the United States moved from 3.4% to 2.8%, and its estimated monthly branded searches moved from 8.1K to 6.6K. ## Top office chair brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Steelcase appeared in all four answers. X-Chair did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Steelcase | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Branch | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Herman Miller | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Haworth | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Sihoo | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Secretlab | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | X-Chair | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Hbada | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Razer | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Humanscale | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Autonomous | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about office chair brands - Asked ChatGPT "Which office chair should I buy?": 1. Branch, 2. Haworth, 3. Steelcase, 4. Herman Miller - Asked ChatGPT "What are the best office chair brands?": 1. Herman Miller, 2. Steelcase, 3. Haworth, 4. Branch, 5. Secretlab, 6. Sihoo - Asked ChatGPT "What is the best office chair for back pain?": 1. Steelcase, 2. Branch, 3. Sihoo, 4. Herman Miller - Searched Google, AI Overview "best office chair": 1. Steelcase, 2. Herman Miller Not named in any answer: X-Chair, Hbada, Razer, Humanscale and Autonomous. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States office chair brands in September 2026? - Estimated monthly branded searches for X-Chair in the United States fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026. - Estimated monthly branded searches for Steelcase in the United States fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026. ## Month by month | Month | Steelcase estimated searches | Steelcase Share of Search | Steelcase rank | X-Chair estimated searches | X-Chair Share of Search | X-Chair rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.2K | 9.2% | 3 | 8.1K | 3.4% | 4 | | Nov 2025 | 22.2K | 6.4% | 3 | 9.9K | 2.8% | 5 | | Dec 2025 | 22.2K | 6.4% | 3 | 9.9K | 2.9% | 4 | | Jan 2026 | 22.2K | 7.2% | 3 | 8.1K | 2.6% | 5 | | Feb 2026 | 18.1K | 7.7% | 3 | 6.6K | 2.8% | 5 | | Mar 2026 | 22.2K | 8.6% | 3 | 6.6K | 2.5% | 6 | | Apr 2026 | 18.1K | 7.7% | 3 | 5.4K | 2.3% | 6 | | May 2026 | 18.1K | 7.1% | 3 | 6.6K | 2.6% | 6 | | Jun 2026 | 18.1K | 7.1% | 3 | 6.6K | 2.6% | 5 | | Jul 2026 | 22.2K | 8.5% | 3 | 6.6K | 2.5% | 6 | | Aug 2026 | 22.2K | 7.7% | 3 | 6.6K | 2.3% | 6 | | Sep 2026 | 18.1K | 7.6% | 3 | 6.6K | 2.8% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Steelcase’s and X-Chair’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Steelcase**: Measured on the search term “steelcase chair”. - **X-Chair**: Measured on the search term “x chair”. - [Steelcase profile](/demand/us/brands/steelcase) - [X-Chair profile](/demand/us/brands/x-chair) - [All office chair brands in the United States](/demand/us/categories/us-office-chair-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Steelcase or X-Chair more popular in search? In September 2026, Steelcase had more branded searches than X-Chair among office chair brands in the United States. Steelcase had about 18,100 branded searches, while X-Chair had 6,600. Steelcase made up 7.6% of all office chair brand searches we track, and X-Chair accounted for 2.8%. ## Cite this page Brandwave. "Steelcase vs X-Chair: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/steelcase-vs-x-chair This page is also available as HTML at https://gobrandwave.com/demand/us/compare/steelcase-vs-x-chair. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.