--- title: "State Farm vs Travelers: Which is searched more in the United States?" description: "Is State Farm or Travelers more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car insurance brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/state-farm-vs-travelers" publisher: "Brandwave" --- # State Farm vs Travelers: Which is searched more in the United States? Is State Farm or Travelers more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car insurance brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: State Farm and Travelers - **Competitive set**: Car insurance brands - **Market**: United States - **Month measured**: Sep 2026 - **State Farm Share of Search**: 1.4% - **Travelers Share of Search**: 1.4% ## Is State Farm or Travelers more popular in search? - In September 2026, State Farm and Travelers were level in searches among car insurance brands in the United States, with an estimated 60.5K branded searches each, at 1.4% of the total each. - The lead changed hands 5 times in the 12 months ending September 2026: Travelers took it in February 2026, State Farm took it in March 2026, Travelers took it in April 2026, State Farm took it in June 2026, Travelers took it in August 2026. - Across the 12 months ending September 2026, State Farm’s share of searches among car insurance brands in the United States moved from 1.7% to 1.4%, and its estimated monthly branded searches moved from 74K to 60.5K. - Across the 12 months ending September 2026, Travelers’ share of searches among car insurance brands in the United States moved from 0.61% to 1.4%, and its estimated monthly branded searches moved from 27.1K to 60.5K. ## Top car insurance brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Travelers was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. State Farm was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Travelers was listed before State Farm in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | GEICO | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Travelers | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | USAA | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Progressive | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | State Farm | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Erie Insurance | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | Nationwide | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Root | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Allstate | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Liberty Mutual | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Farmers Insurance | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about car insurance brands - Asked ChatGPT "Which car insurance company should I use in the US?": 1. GEICO, 2. State Farm, 3. Progressive, 4. USAA - Asked ChatGPT "What are the best car insurance companies in the US?": 1. Travelers, 2. GEICO, 3. Erie Insurance, 4. Progressive, 5. USAA, 6. Nationwide - Asked ChatGPT "What's the cheapest good car insurance in the US for a new driver?": 1. GEICO, 2. State Farm, 3. Progressive, 4. USAA - Searched Google, AI Overview "cheapest car insurance": 1. Travelers, 2. GEICO, 3. USAA, 4. Erie Insurance, 5. Progressive - Searched Google, AI Overview "best car insurance": 1. Travelers, 2. USAA, 3. GEICO, 4. Progressive, 5. Nationwide, 6. Erie Insurance Not named in any answer: Root, Allstate, Liberty Mutual and Farmers Insurance. Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How did search popularity change for United States car insurance brands in September 2026? - In September 2026, Travelers lost share of searches among car insurance brands in the United States, from 2.1% to 1.4%. - In September 2026, State Farm rose from 8th to 7th among car insurance brands in the United States. ## Month by month | Month | State Farm estimated searches | State Farm Share of Search | State Farm rank | Travelers estimated searches | Travelers Share of Search | Travelers rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 74K | 1.7% | 7 | 27.1K | 0.61% | 10 | | Nov 2025 | 60.5K | 1.4% | 7 | 40.5K | 0.96% | 8 | | Dec 2025 | 74K | 1.6% | 7 | 60.5K | 1.3% | 8 | | Jan 2026 | 74K | 1.5% | 7 | 49.5K | 1% | 8 | | Feb 2026 | 74K | 1.5% | 8 | 135K | 2.7% | 7 | | Mar 2026 | 135K | 2.6% | 7 | 110K | 2.1% | 9 | | Apr 2026 | 60.5K | 1.2% | 9 | 74K | 1.5% | 8 | | May 2026 | 74K | 1.6% | 7 | 74K | 1.6% | 8 | | Jun 2026 | 74K | 1.7% | 6 | 40.5K | 0.93% | 8 | | Jul 2026 | 90.5K | 2.1% | 6 | 90.5K | 2.1% | 7 | | Aug 2026 | 60.5K | 1.4% | 8 | 90.5K | 2.1% | 6 | | Sep 2026 | 60.5K | 1.4% | 7 | 60.5K | 1.4% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using State Farm’s and Travelers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **State Farm**: Measured on the search term “state farm car insurance”. - **Travelers**: Measured on the search term “travelers car insurance”. - [State Farm profile](/demand/us/brands/state-farm) - [Travelers profile](/demand/us/brands/travelers) - [All car insurance brands in the United States](/demand/us/categories/us-car-insurance-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is State Farm or Travelers more popular in search? In September 2026, State Farm and Travelers were level in searches among car insurance brands in the United States, with an estimated 60.5K branded searches each, at 1.4% of the total each. ## Cite this page Brandwave. "State Farm vs Travelers: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/state-farm-vs-travelers This page is also available as HTML at https://gobrandwave.com/demand/us/compare/state-farm-vs-travelers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.