--- title: "Stamps.com vs USPS: Which is searched more in the United States?" description: "Is Stamps.com or USPS more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Shipping label platforms set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/stamps-com-vs-usps" publisher: "Brandwave" --- # Stamps.com vs USPS: Which is searched more in the United States? Is Stamps.com or USPS more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Shipping label platforms set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Stamps.com and USPS - **Competitive set**: Shipping label platforms - **Market**: United States - **Month measured**: Sep 2026 - **Stamps.com Share of Search**: 1.4% - **USPS Share of Search**: 4.4% ## Is Stamps.com or USPS more popular in search? - In September 2026, USPS had more branded searches than Stamps.com among shipping label platforms in the United States. USPS had about 71,700 branded searches, while Stamps.com had 22,200. USPS made up 4.4% of all shipping label platform searches we track, and Stamps.com accounted for 1.4%. - USPS was ahead of Stamps.com in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Stamps.com’s share of searches among shipping label platforms in the United States moved from 1.9% to 1.4%, and its estimated monthly branded searches moved from 27.1K to 22.2K. - Across the 12 months ending September 2026, USPS’s share of searches among shipping label platforms in the United States moved from 6.9% to 4.4%, and its estimated monthly branded searches moved from 99K to 71.7K. ## Top shipping label platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, USPS appeared in all five answers. Stamps.com did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Pirate Ship | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Shippo | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | USPS | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | ShipStation | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | FedEx | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Easyship | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Veeqo | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | EasyPost | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Stamps.com | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about shipping label platforms - Asked ChatGPT "Which shipping label platform should I use in the US?": 1. Pirate Ship, 2. Shippo, 3. ShipStation, 4. Easyship, 5. USPS, 6. FedEx - Asked ChatGPT "What are the best shipping label platforms in the US?": 1. Pirate Ship, 2. Shippo, 3. ShipStation, 4. Veeqo, 5. Easyship, 6. USPS, 7. EasyPost, 8. FedEx - Asked ChatGPT "What's the best shipping label platform in the US for shipping orders?": 1. Pirate Ship, 2. Shippo, 3. ShipStation, 4. Veeqo, 5. USPS - Searched Google, AI Overview "buy shipping labels": 1. USPS, 2. FedEx, 3. Shippo, 4. Easyship - Searched Google, AI Overview "print shipping labels": 1. USPS, 2. FedEx, 3. Pirate Ship Not named in any answer: Stamps.com. Brands are listed in the order each answer named them. The answers were collected in United States on October 19, 2026. ## How did search popularity change for United States shipping label platforms in September 2026? - In September 2026, USPS lost share of searches among shipping label platforms in the United States, from 9.3% to 4.4%. - In September 2026, Stamps.com rose from 6th to 5th among shipping label platforms in the United States. ## Month by month | Month | Stamps.com estimated searches | Stamps.com Share of Search | Stamps.com rank | USPS estimated searches | USPS Share of Search | USPS rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 27.1K | 1.9% | 5 | 99K | 6.9% | 3 | | Nov 2025 | 27.1K | 2% | 5 | 81K | 5.9% | 3 | | Dec 2025 | 40.5K | 2.4% | 5 | 135K | 7.9% | 3 | | Jan 2026 | 33.1K | 2.4% | 5 | 101K | 7.2% | 3 | | Feb 2026 | 33.1K | 2.4% | 5 | 81K | 5.9% | 3 | | Mar 2026 | 33.1K | 2% | 5 | 90K | 5.4% | 3 | | Apr 2026 | 33.1K | 2.3% | 5 | 82.6K | 5.7% | 3 | | May 2026 | 27.1K | 1.8% | 6 | 131K | 8.8% | 3 | | Jun 2026 | 27.1K | 1.5% | 6 | 198K | 11.1% | 2 | | Jul 2026 | 22.2K | 1.2% | 6 | 228K | 12.5% | 2 | | Aug 2026 | 22.2K | 1.3% | 6 | 162K | 9.3% | 3 | | Sep 2026 | 22.2K | 1.4% | 5 | 71.7K | 4.4% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Stamps.com’s and USPS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Stamps.com**: Measured on the search term “stamps.com”. - **USPS**: Measured on the search terms “usps click-n-ship” and “usps shipping label”, summed into one figure. - [Stamps.com profile](/demand/us/brands/stamps-com) - [USPS profile](/demand/us/brands/usps) - [All shipping label platforms in the United States](/demand/us/categories/us-shipping-label-platforms): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Stamps.com or USPS more popular in search? In September 2026, USPS had more branded searches than Stamps.com among shipping label platforms in the United States. USPS had about 71,700 branded searches, while Stamps.com had 22,200. USPS made up 4.4% of all shipping label platform searches we track, and Stamps.com accounted for 1.4%. ## Cite this page Brandwave. "Stamps.com vs USPS: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/stamps-com-vs-usps This page is also available as HTML at https://gobrandwave.com/demand/us/compare/stamps-com-vs-usps. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.