--- title: "Sony vs Vizio: Which is searched more in the United States?" description: "Is Sony or Vizio more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the TV brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/sony-vs-vizio" publisher: "Brandwave" --- # Sony vs Vizio: Which is searched more in the United States? Is Sony or Vizio more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the TV brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Sony and Vizio - **Competitive set**: TV brands - **Market**: United States - **Month measured**: Sep 2026 - **Sony Share of Search**: 5% - **Vizio Share of Search**: 9.2% ## Is Sony or Vizio more popular in search? - In September 2026, Vizio had more branded searches than Sony among TV brands in the United States. Vizio had about 90,500 branded searches, while Sony had 49,500. Vizio made up 9.2% of all TV brand searches we track, and Sony accounted for 5%. - Vizio was ahead of Sony in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Sony’s share of searches among TV brands in the United States moved from 5.3% to 5%, and its estimated monthly branded searches held steady at 49.5K. - Across the 12 months ending September 2026, Vizio’s share of searches among TV brands in the United States moved from 8% to 9.2%, and its estimated monthly branded searches moved from 74K to 90.5K. ## Top TV brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Sony was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Vizio was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Sony was listed before Vizio in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | LG | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Samsung | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Sony | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Hisense | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Insignia | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | TCL | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Roku | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Vizio | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Panasonic | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Element | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Philips | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sharp | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Toshiba | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about TV brands - Asked ChatGPT "Which TV should I buy?": 1. LG, 2. Hisense, 3. Samsung - Asked ChatGPT "What are the best TV brands?": 1. Sony, 2. LG, 3. Samsung, 4. TCL, 5. Hisense, 6. Panasonic - Asked ChatGPT "What is the best 65 inch TV?": 1. LG, 2. Samsung, 3. Hisense - Searched Google, AI Overview "tv": 1. Insignia, 2. Roku, 3. Vizio - Searched Google, AI Overview "best tv": 1. Samsung, 2. LG, 3. Sony, 4. TCL, 5. Hisense Not named in any answer: Element, Philips, Sharp and Toshiba. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States TV brands in September 2026? - In September 2026, LG overtook Vizio and Hisense to rank 3rd among TV brands in the United States, with 13.7% of the searches. - In September 2026, Vizio lost share of searches among TV brands in the United States, from 11.2% to 9.2%. - In September 2026, Sony lost share of searches among TV brands in the United States, from 6.1% to 5%. ## Month by month | Month | Sony estimated searches | Sony Share of Search | Sony rank | Vizio estimated searches | Vizio Share of Search | Vizio rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 49.5K | 5.3% | 7 | 74K | 8% | 5 | | Nov 2025 | 90.5K | 7.1% | 6 | 110K | 8.6% | 5 | | Dec 2025 | 49.5K | 4.8% | 7 | 110K | 10.6% | 4 | | Jan 2026 | 60.5K | 6.3% | 7 | 90.5K | 9.4% | 4 | | Feb 2026 | 49.5K | 6.4% | 7 | 74K | 9.6% | 4 | | Mar 2026 | 49.5K | 6.3% | 7 | 74K | 9.5% | 4 | | Apr 2026 | 49.5K | 6.7% | 6 | 74K | 10.1% | 4 | | May 2026 | 49.5K | 6.1% | 7 | 90.5K | 11.1% | 3 | | Jun 2026 | 49.5K | 5.4% | 7 | 90.5K | 9.8% | 5 | | Jul 2026 | 49.5K | 5.3% | 7 | 90.5K | 9.6% | 4 | | Aug 2026 | 60.5K | 6.1% | 7 | 110K | 11.2% | 3 | | Sep 2026 | 49.5K | 5% | 7 | 90.5K | 9.2% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Sony’s and Vizio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Sony**: Measured on the search term “sony tv”. - **Vizio**: Measured on the search term “vizio tv”. - [Sony profile](/demand/us/brands/sony) - [Vizio profile](/demand/us/brands/vizio) - [All TV brands in the United States](/demand/us/categories/us-tv-brands): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Sony or Vizio more popular in search? In September 2026, Vizio had more branded searches than Sony among TV brands in the United States. Vizio had about 90,500 branded searches, while Sony had 49,500. Vizio made up 9.2% of all TV brand searches we track, and Sony accounted for 5%. ## Cite this page Brandwave. "Sony vs Vizio: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/sony-vs-vizio This page is also available as HTML at https://gobrandwave.com/demand/us/compare/sony-vs-vizio. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.