--- title: "Sony vs Toshiba: Which is searched more in the United States?" description: "Is Sony or Toshiba more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the TV brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/sony-vs-toshiba" publisher: "Brandwave" --- # Sony vs Toshiba: Which is searched more in the United States? Is Sony or Toshiba more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the TV brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Sony and Toshiba - **Competitive set**: TV brands - **Market**: United States - **Month measured**: Sep 2026 - **Sony Share of Search**: 5% - **Toshiba Share of Search**: 1% ## Is Sony or Toshiba more popular in search? - In September 2026, Sony had more branded searches than Toshiba among TV brands in the United States. Sony had about 49,500 branded searches, while Toshiba had 9,900. Sony made up 5% of all TV brand searches we track, and Toshiba accounted for 1%. - Sony was ahead of Toshiba in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Sony’s share of searches among TV brands in the United States moved from 5.3% to 5%, and its estimated monthly branded searches held steady at 49.5K. - Across the 12 months ending September 2026, Toshiba’s share of searches among TV brands in the United States moved from 1.1% to 1%, and its estimated monthly branded searches held steady at 9.9K. ## Top TV brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Sony was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Toshiba did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | LG | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Samsung | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Sony | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Hisense | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Insignia | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | TCL | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Roku | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Vizio | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Panasonic | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Element | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Philips | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sharp | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Toshiba | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about TV brands - Asked ChatGPT "Which TV should I buy?": 1. LG, 2. Hisense, 3. Samsung - Asked ChatGPT "What are the best TV brands?": 1. Sony, 2. LG, 3. Samsung, 4. TCL, 5. Hisense, 6. Panasonic - Asked ChatGPT "What is the best 65 inch TV?": 1. LG, 2. Samsung, 3. Hisense - Searched Google, AI Overview "tv": 1. Insignia, 2. Roku, 3. Vizio - Searched Google, AI Overview "best tv": 1. Samsung, 2. LG, 3. Sony, 4. TCL, 5. Hisense Not named in any answer: Element, Philips, Sharp and Toshiba. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States TV brands in September 2026? - In September 2026, Sony lost share of searches among TV brands in the United States, from 6.1% to 5%. - In September 2026, Toshiba fell from 11th to 13th among TV brands in the United States. ## Month by month | Month | Sony estimated searches | Sony Share of Search | Sony rank | Toshiba estimated searches | Toshiba Share of Search | Toshiba rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 49.5K | 5.3% | 7 | 9.9K | 1.1% | 12 | | Nov 2025 | 90.5K | 7.1% | 6 | 12.1K | 0.95% | 12 | | Dec 2025 | 49.5K | 4.8% | 7 | 12.1K | 1.2% | 12 | | Jan 2026 | 60.5K | 6.3% | 7 | 9.9K | 1% | 13 | | Feb 2026 | 49.5K | 6.4% | 7 | 9.9K | 1.3% | 11 | | Mar 2026 | 49.5K | 6.3% | 7 | 9.9K | 1.3% | 12 | | Apr 2026 | 49.5K | 6.7% | 6 | 8.1K | 1.1% | 12 | | May 2026 | 49.5K | 6.1% | 7 | 9.9K | 1.2% | 12 | | Jun 2026 | 49.5K | 5.4% | 7 | 12.1K | 1.3% | 10 | | Jul 2026 | 49.5K | 5.3% | 7 | 12.1K | 1.3% | 11 | | Aug 2026 | 60.5K | 6.1% | 7 | 12.1K | 1.2% | 11 | | Sep 2026 | 49.5K | 5% | 7 | 9.9K | 1% | 13 | ## How each brand is measured Brandwave collects information about searches that people make online using Sony’s and Toshiba’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Sony**: Measured on the search term “sony tv”. - **Toshiba**: Measured on the search term “toshiba tv”. - [Sony profile](/demand/us/brands/sony) - [Toshiba profile](/demand/us/brands/toshiba) - [All TV brands in the United States](/demand/us/categories/us-tv-brands): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Sony or Toshiba more popular in search? In September 2026, Sony had more branded searches than Toshiba among TV brands in the United States. Sony had about 49,500 branded searches, while Toshiba had 9,900. Sony made up 5% of all TV brand searches we track, and Toshiba accounted for 1%. ## Cite this page Brandwave. "Sony vs Toshiba: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/sony-vs-toshiba This page is also available as HTML at https://gobrandwave.com/demand/us/compare/sony-vs-toshiba. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.